Email Addiction Report – Research on email marketing attitude and behavior
In the Email Addiction research we uncover how consumers use email and think about email marketing. We all want to know the views and behaviors of consumers that have the greatest impact on email marketing.
Google AMP for Email – Everything you wanted to know
Oh yeah, it is something new around the corner there. Google AMP for email. The Verge: "Gmail will let you browse websites in your email with new AMP support" What does Google AMP for Email
The Future of email marketing – 2018 edition
How can you stay on top of the ever-changing environment that is the inbox? And what about that thing called the customers' Mind-Box?! Come and step into the future of email marketing with our 7th annual review of email marketing trends and predictions.
The very embarrassing #fail I made with MY OWN newsletter
I made a Big mistake. What happened? Well read on... as I redeem myself and the result is a pretty cool mix of my confession, Awesome Value overload and email re-engagement tactics.
Tease Marketing, Intensity and your email marketing
Email marketing has always been Permission based, but is silently replaced with its brother; Tease Marketing, continuously building on a brand relationship based on mutual interest. The challenge becomes presenting an – already in itself – appealing and attractive message. But how to benchmark your email marketing efforts to fit that new train of thought?
Customer Lifetime Value Calculation for Email Marketing
“What can I spend to get a new subscriber and what will it bring me?” a question that I often hear when marketers are creating their email marketing plans. The answer lies in knowing what an email subscriber is worth (to you). A customer lifetime value calculation of your subscribers combined with ROI of your email campaigns helps make smarter decisions, improving your marketing strategy. So how can you calculate ROI and the customer lifetime value of an email subscriber?
The Ultimate Marketing Automation statistics overview
The field of Marketing Automation is growing at an astonishing rate. Looking for insight into the current state of Marketing Automation, the market and statistics on adoption and use, I compiled a list of all
Has email marketing engagement arrived with open reach?
How engaged are your customers with your brand? Most marketers have customer engagement listed as one of their top priorities. Engagement might even be the core of their email marketing strategy. Let look at the most profitable ways to measure and increase it.
Unlocking the full potential of B2B email marketing
A lot has been written about persuading consumers to click and buy. But what are the differences in B2B email marketing and what does a strong B2B email campaign make? Especially when tapping into the strengths of B2B email marketing to promote your products and services, it is important to strike the right chord.
Getting Smart With Email Marketing Segmentation
Email segmentation is a seemingly simple but extremely powerful mechanism. Many are already segmenting to some extent, but how about taking advantage of more advanced email segmentation?
