The field of Marketing Automation is growing at an astonishing rate. Looking for insight into the current state of Marketing Automation, the market and statistics on adoption and use, I compiled a list of all (useful) available statistics. Feel free to share some stats
It's tough to be a small business. You're up against other companies with seemingly unlimited resources, experience, and an all-star cast of employees. Everyone knows that effective marketing is important for getting new clients, but where to start when it comes to marketing your business? Even if you have a limited budget, there are plenty
We have known personalisation to be a winning tactic for years. But what could we do if we go beyond the possibilities of yesterday, and create new content and experiences on the fly? With personalisation as the starting point, brief AI to generate new content that is totally personalised? This is what Generative Personalisation is
Email marketing has always been Permission based, but is silently replaced with its brother; Tease Marketing, continuously building on a brand relationship based on mutual interest. The challenge becomes presenting an – already in itself – appealing and attractive message. But how to benchmark your email marketing efforts to fit that new train of thought?
It’s good to know to be on top of the trends in the field of online marketing and especially in tech industry where everything is going so fast. Even if you are not in the tech industry it’s good to stay informed. If only to provoke some thoughts and reflect on your own (email) marketing