Here is an exercise that can totally change your email marketing strategy for the coming year. The kicker is at the end, but stay with me, it is five minutes well spend. I have been helping email marketers for over ten years. Giving training and workshops, reviewing strategies as a consultant and crafting them in
Email segmentation is a seemingly simple but extremely powerful mechanism. Many are already segmenting to some extent, but how about taking advantage of more advanced email segmentation?
A lot has been written about persuading consumers to click and buy. But what are the differences in B2B email marketing and what does a strong B2B email campaign make? Especially when tapping into the strengths of B2B email marketing to promote your products and services, it is important to strike the right chord.
Everybody loves Pie. And everybody loves a good story we can learn from, so here is my Pie & Learn story. The other day I was working at my home office and was caught by surprise, the doorbell rang. It was my neighbour. The day before I brought her some Plums and she woke up
De Email Marketing Software Buyer’s Guide 2015 – 2016 is het ideale startpunt voor de selectie van Marketing Automation of E-mail marketing software. Met het samenbrengen van meer dan 400 datapunten voor een analyse van functionaliteiten voor small market, midsize en grote organisaties om producten en leveranciers te vergelijken. En de email software te selecteren
Dela Quist is a well-known name in the international email marketing industry. With controversial views, he makes marketers think and that is always a good thing. We both presented at the DDMA email summit – June 2014. A great excuse to talk with him about email, social and marketing automation.