Getting Smart With Email Marketing Segmentation
Email segmentation is a seemingly simple but extremely powerful mechanism. Many are already segmenting to some extent, but how about taking advantage of more advanced email segmentation?
Unlocking the full potential of B2B email marketing
A lot has been written about persuading consumers to click and buy. But what are the differences in B2B email marketing and what does a strong B2B email campaign make? Especially when tapping into the strengths of B2B email marketing to promote your products and services, it is important to strike the right chord.
Great lead follow up is like giving pie
Everybody loves Pie. And everybody loves a good story we can learn from, so here is my Pie & Learn story. The other day I was working at my home office and was caught by surprise, the doorbell rang. It was my neighbour. The day before I brought her some Plums and she woke up
Dela Quist: We don’t hate Facebook nearly enough
Dela Quist is a well-known name in the international email marketing industry. With controversial views, he makes marketers think and that is always a good thing. We both presented at the DDMA email summit – June 2014. A great excuse to talk with him about email, social and marketing automation.
Email marketing at AirBnb: Imagine yourself here
Airbnb has been storming the fortress of travel. Matching individual travellers with spare bedrooms and apartments for rent, they might be the embodiment of market disruption and certainly the hottest travel brand in town. I talked with George DiGuido, while he was head of Email Marketing at the global HQ of Airbnb. Today he is
Email marketing strategy: Stop staring at the bullet holes.
It is important to realize what you are basing your digital marketing on. For it is possible to load the dice in favor of developing succesful strategies, by focusing on the building blocks and doing it in the right order. And stop staring at the bullet holes.
