What happens when you put a lot of emailmarketers, ESPs, some top Brands and a list of other smart people together? You get a bunch of smart things said. I just went back into the archieves, scrolling through the 2011 notes of MPEIS (email marketing) conference and dusting off what was real 11 years ago
Email segmentation is a seemingly simple but extremely powerful mechanism. Many are already segmenting to some extent, but how about taking advantage of more advanced email segmentation?
If you are starting a vendor selection, you probably have a LOT of questions. Relax, take a deep breath. I have been guiding these types of selections for over 10 years and today I’ll share one of my 5 Foundations of Vendor Selection with you.Oracle announced that the Bronto Marketing Platform has been assigned End
AMP for Email allows you to use email in ways that were never possible before. Bringing rich engaging experiences with modern app functionality into your marketing email.How cool is it to fetch real-time content, interact with forms, configure products, interact with the sender. Etc. Still we aren't seeing a lot of interactive or AMP emails
Here is an exercise that can totally change your email marketing strategy for the coming year. The kicker is at the end, but stay with me, it is five minutes well spent. I have been helping email marketers for over ten years. Giving training and workshops, reviewing strategies as a consultant and crafting them in
A lot has been written about persuading consumers to click and buy. But what are the differences in B2B email marketing and what does a strong B2B email campaign make? Especially when tapping into the strengths of B2B email marketing to promote your products and services, it is important to strike the right chord.