You can use Webinars and events to acquire new contacts, engage with leads, and cement relationships with existing customers. But attendees make or break the effort. Here are essential tips on using marketing automation and email to ensure your event is packed.
With the current COVID-19 pandemic John Walsh and I put together an overview of the most helpful articles on email marketing, automation and messaging in crisis communication. We hope this helps marketers and business owners:*
Welcome to the future of email marketing and Marketing Automation with our 9th annual review of all email marketing trends and predictions. In this post you’ll find everything the industry today has to say about
How engaged are your customers with your brand? Most marketers have customer engagement listed as one of their top priorities. Engagement might even be the core of their email marketing strategy. Let look at the most profitable ways to measure and increase it.
In the Email Addiction research we uncover how consumers use email and think about email marketing. We all want to know the views and behaviors of consumers that have the greatest impact on email marketing.
“What can I spend to get a new subscriber and what will it bring me?” a question that I often hear when marketers are creating their email marketing plans. The answer lies in knowing what an email subscriber is worth (to you). A customer lifetime value calculation of your subscribers combined with ROI of your email campaigns helps make smarter decisions, improving your marketing strategy. So how can you calculate ROI and the customer lifetime value of an email subscriber?
Email marketing has always been Permission based, but is silently replaced with its brother; Tease Marketing, continuously building on a brand relationship based on mutual interest. The challenge becomes presenting an – already in itself – appealing and attractive message. But how to benchmark your email marketing efforts to fit that new train of thought?