Customer Lifetime Value Calculation for Email Marketing
“What can I spend to get a new subscriber and what will it bring me?” a question that I often hear when marketers are creating their email marketing plans. The answer lies in knowing what an email subscriber is worth (to you). A customer lifetime value calculation of your subscribers combined with ROI of your email campaigns helps make smarter decisions, improving your marketing strategy. So how can you calculate ROI and the customer lifetime value of an email subscriber?
Tease Marketing, Intensity and your email marketing
Email marketing has always been Permission based, but is silently replaced with its brother; Tease Marketing, continuously building on a brand relationship based on mutual interest. The challenge becomes presenting an – already in itself – appealing and attractive message. But how to benchmark your email marketing efforts to fit that new train of thought?
Unlocking the full potential of B2B email marketing
A lot has been written about persuading consumers to click and buy. But what are the differences in B2B email marketing and what does a strong B2B email campaign make? Especially when tapping into the strengths of B2B email marketing to promote your products and services, it is important to strike the right chord.
The Future of Email Marketing & Marketing Automation | 2019 edition
Come forth and step into our time machine to the future of email marketing and Marketing Automation with our 8th annual review of all email marketing trends and predictions. When we want to future-proof our
150+ A/B email split testing ideas you can use today
Have you ever noticed that some emails do better than others? A single send can outperform your average newsletter by a mile and then some. As an email marketer, you want to make sure you’re sending the most engaging emails possible. Why are some doing better than others? Can you lift all your email campaign results to that level?
The Future of email marketing – 2018 edition
How can you stay on top of the ever-changing environment that is the inbox? And what about that thing called the customers' Mind-Box?! Come and step into the future of email marketing with our 7th annual review of email marketing trends and predictions.
Has email marketing engagement arrived with open reach?
How engaged are your customers with your brand? Most marketers have customer engagement listed as one of their top priorities. Engagement might even be the core of their email marketing strategy. Let look at the most profitable ways to measure and increase it.
How to lift email marketing conversion step-by-step
When a well-crafted email arrives in your inbox, it grabs your attention. Almost without effort, you seem to be sucked in, and can't resist taking the next step. How does this work? And how can we use it to boost conversions?
The Future of email marketing – 2017 edition
Join me in a leap forward into the future of email marketing in the 6th annual review of email marketing trends, changes, predictions, and constants. See what industry thinkers today, have to say about email marketing tomorrow. And what you should be looking at to evolve your email marketing tactics...
Email subject line pattern inspiration
What will spark engagement with your readers? What will make them want to act on your message? Everybody can do with some extra inspiration. In this archive different types of interesting email subject lines patterns and the commonality that binds them.
