You can use Webinars and events to acquire new contacts, engage with leads, and cement relationships with existing customers. But attendees make or break the effort. Here are essential tips on using marketing automation and email to ensure your event is packed.
When a well-crafted email arrives in your inbox, it grabs your attention. Almost without effort, you seem to be sucked in, and can't resist taking the next step. How does this work? And how can we use it to boost conversions?
Join me in a leap forward into the future of email marketing in the 6th annual review of email marketing trends, changes, predictions, and constants. See what industry thinkers today, have to say about email marketing tomorrow. And what you should be looking at to evolve your email marketing tactics...
What will spark engagement with your readers? What will make them want to act on your message? Everybody can do with some extra inspiration. In this archive different types of interesting email subject lines patterns and the commonality that binds them.
Smartphones and tablets can no longer be ingnored by email marketers. They represent a massive part all email interactions and revenue. But just how massive? I searched near and far for all (useful) available statistics
What changes, trends and surprises lie ahead for of email marketing? Let's take gaze into the future of email marketing. This is what thinkers have in store for us, summarized for your reading pleasure.
What are the ways to push forward what email designers, marketing industry influencers, digital agency & startup folks can do to with the diversity that email marketing offers? Don’t forget 89% of marketers say that email is their primary channel for lead generation, a huge business driver.
Getting your behavioural email marketing campaigns right is a process of trial and error. One of the great things about trigger-based email campaigns is that you can test and continually optimise them until they’re permanently increasing revenue for your business.
Email marketing has always been one of the core digital marketing techniques in the marketing-mix. I was honered to author this year’s National Client Email Report with the DMA UK and Email Hub. The report is based on a survey of client-side Marketing Professionals on the use and results of the email channel. What are the main conclusions from the report?