The Complete Overview to Crisis Email Marketing and the Coronavirus
With the current COVID-19 pandemic John Walsh and I put together an overview of the most helpful articles on email marketing, automation and messaging in crisis communication. We hope this helps marketers and business owners:*
Getting Smart With Email Marketing Segmentation
Email segmentation is a seemingly simple but extremely powerful mechanism. Many are already segmenting to some extent, but how about taking advantage of more advanced email segmentation?
The Future of Email Marketing & Marketing Automation | 2020 edition
Welcome to the future of email marketing and Marketing Automation with our 9th annual review of all email marketing trends and predictions. In this post you’ll find everything the industry today has to say about
Has email marketing engagement arrived with open reach?
How engaged are your customers with your brand? Most marketers have customer engagement listed as one of their top priorities. Engagement might even be the core of their email marketing strategy. Let look at the most profitable ways to measure and increase it.
Email Addiction Report – Research on email marketing attitude and behavior
In the Email Addiction research we uncover how consumers use email and think about email marketing. We all want to know the views and behaviors of consumers that have the greatest impact on email marketing.
The ultimate mobile email statistics overview
Smartphones and tablets can no longer be ingnored by email marketers. They represent a massive part all email interactions and revenue. But just how massive? I searched near and far for
Customer Lifetime Value Calculation for Email Marketing
“What can I spend to get a new subscriber and what will it bring me?” a question that I often hear when marketers are creating their email marketing plans. The answer lies in knowing what an email subscriber is worth (to you). A customer lifetime value calculation of your subscribers combined with ROI of your email campaigns helps make smarter decisions, improving your marketing strategy. So how can you calculate ROI and the customer lifetime value of an email subscriber?
Tease Marketing, Intensity and your email marketing
Email marketing has always been Permission based, but is silently replaced with its brother; Tease Marketing, continuously building on a brand relationship based on mutual interest. The challenge becomes presenting an – already in itself – appealing and attractive message. But how to benchmark your email marketing efforts to fit that new train of thought?
Unlocking the full potential of B2B email marketing
A lot has been written about persuading consumers to click and buy. But what are the differences in B2B email marketing and what does a strong B2B email campaign make? Especially when tapping into the strengths of B2B email marketing to promote your products and services, it is important to strike the right chord.
The Future of Email Marketing & Marketing Automation | 2019 edition
Come forth and step into our time machine to the future of email marketing and Marketing Automation with our 8th annual review of all email marketing trends and predictions. When we want to future-proof our
