Top ideas to reactivate your email list and re-engage your subscribers
I made a Big mistake. What happened? Well read on... as I redeem myself and the result is a pretty cool mix of my confession, Awesome Value overload and email re-engagement tactics.
What is AMP for Email? And what can you do with it? (2021)
Oh yeah, it's something interactive in your inbox. It is fun and exciting and it's called: AMP for email. But what is AMP for Email? How do we use AMP Email? and what can it
Effective Automation and Email tactics to increase webinar attendance
You can use Webinars and events to acquire new contacts, engage with leads, and cement relationships with existing customers. But attendees make or break the effort. Here are essential tips on using marketing automation and email to ensure your event is packed.
The Complete Overview to Crisis Email Marketing and the Coronavirus
With the current COVID-19 pandemic John Walsh and I put together an overview of the most helpful articles on email marketing, automation and messaging in crisis communication. We hope this helps marketers and business owners:*
Getting Smart With Email Marketing Segmentation
Email segmentation is a seemingly simple but extremely powerful mechanism. Many are already segmenting to some extent, but how about taking advantage of more advanced email segmentation?
The Future of Email Marketing & Marketing Automation | 2020 edition
Welcome to the future of email marketing and Marketing Automation with our 9th annual review of all email marketing trends and predictions. In this post you’ll find everything the industry today has to say about
Has email marketing engagement arrived with open reach?
How engaged are your customers with your brand? Most marketers have customer engagement listed as one of their top priorities. Engagement might even be the core of their email marketing strategy. Let look at the most profitable ways to measure and increase it.
Email Addiction Report – Research on email marketing attitude and behavior
In the Email Addiction research we uncover how consumers use email and think about email marketing. We all want to know the views and behaviors of consumers that have the greatest impact on email marketing.
The ultimate mobile email statistics overview
Smartphones and tablets can no longer be ingnored by email marketers. They represent a massive part all email interactions and revenue. But just how massive? I searched near and far for
Customer Lifetime Value Calculation for Email Marketing
“What can I spend to get a new subscriber and what will it bring me?” a question that I often hear when marketers are creating their email marketing plans. The answer lies in knowing what an email subscriber is worth (to you). A customer lifetime value calculation of your subscribers combined with ROI of your email campaigns helps make smarter decisions, improving your marketing strategy. So how can you calculate ROI and the customer lifetime value of an email subscriber?
