How to lift email marketing conversion step-by-step
When a well-crafted email arrives in your inbox, it grabs your attention. Almost without effort, you seem to be sucked in, and can't resist taking the next step. How does this work? And how can we use it to boost conversions?
The Future of email marketing – 2017 edition
Join me in a leap forward into the future of email marketing in the 6th annual review of email marketing trends, changes, predictions, and constants. See what industry thinkers today, have to say about email marketing tomorrow. And what you should be looking at to evolve your email marketing tactics...
Email subject line pattern inspiration
What will spark engagement with your readers? What will make them want to act on your message? Everybody can do with some extra inspiration. In this archive different types of interesting email subject lines patterns and the commonality that binds them.
The ultimate mobile email statistics overview
Smartphones and tablets can no longer be ingnored by email marketers. They represent a massive part all email interactions and revenue. But just how massive? I searched near and far for
The future of email marketing 2016 edition
What changes, trends and surprises lie ahead for of email marketing? Let's take gaze into the future of email marketing. This is what thinkers have in store for us, summarized for your reading pleasure.
Great lead follow up is like giving pie
Everybody loves Pie. And everybody loves a good story we can learn from, so here is my Pie & Learn story. The other day I was working at my home office and was caught by
We have the Future of Email Marketing on tape – 5 inspiring videos
What are the ways to push forward what email designers, marketing industry influencers, digital agency & startup folks can do to with the diversity that email marketing offers? Don’t forget 89% of marketers say that email is their primary channel for lead generation, a huge business driver.
5 Experts Give You Their Triggered Campaign Advice
Getting your behavioural email marketing campaigns right is a process of trial and error. One of the great things about trigger-based email campaigns is that you can test and continually optimise them until they’re permanently increasing revenue for your business.
DMA National Client Email Report 2015
Email marketing has always been one of the core digital marketing techniques in the marketing-mix. I was honered to author this year’s National Client Email Report with the DMA UK and Email Hub. The report is based on a survey of client-side Marketing Professionals on the use and results of the email channel. What are the main conclusions from the report?
150+ A/B email split testing ideas you can use today
Have you ever noticed that some emails do better than others? A single send can outperform your average newsletter by a mile and then some. As an email marketer, you want to make sure you’re sending the most engaging emails possible. Why are some doing better than others? Can you lift all your email campaign results to that level?
