A lot has been written about persuading consumers to click and buy. But what are the differences in B2B email marketing and what does a strong B2B email campaign make? Especially when tapping into the strengths of B2B email marketing to promote your products and services, it is important to strike the right chord.
Email segmentation is a seemingly simple but extremely powerful mechanism. Many are already segmenting to some extent, but how about taking advantage of more advanced email segmentation?
Have you ever noticed that some emails do better than others? A single send can outperform your average newsletter by a mile and then some. As an email marketer, you want to make sure you’re sending the most engaging emails possible. Why are some doing better than others? Can you lift all your email campaign results to that level?
I made a Big mistake. What happened? Well read on... as I redeem myself and the result is a pretty cool mix of my confession, Awesome Value overload and email re-engagement tactics.
You can use Webinars and events to acquire new contacts, engage with leads, and cement relationships with existing customers. But attendees make or break the effort. Here are essential tips on using marketing automation and email to ensure your event is packed.
What will spark engagement with your readers? What will make them want to act on your message? Everybody can do with some extra inspiration. In this archive different types of interesting email subject lines patterns and the commonality that binds them.