For the relaunch of the emailmonday newsletter, I thought it was fun to do a email subjectline test and ask Marketers, which one they tought would win. This was done in a unique position: * The list wasn't mailed in a long time so a complete chance to re-engage with my email list * A
I made a Big mistake. What happened? Well read on... as I redeem myself and the result is a pretty cool mix of my confession, Awesome Value overload and email re-engagement tactics.
You can use Webinars and events to acquire new contacts, engage with leads, and cement relationships with existing customers. But attendees make or break the effort. Here are essential tips on using marketing automation and email to ensure your event is packed.
With the current COVID-19 pandemic John Walsh and I put together an overview of the most helpful articles on email marketing, automation and messaging in crisis communication. We hope this helps marketers and business owners:* Firstly to adapt and get the right communication out* Make sure you have taken the right steps and didn’t leave
Email segmentation is a seemingly simple but extremely powerful mechanism. Many are already segmenting to some extent, but how about taking advantage of more advanced email segmentation?
A lot has been written about persuading consumers to click and buy. But what are the differences in B2B email marketing and what does a strong B2B email campaign make? Especially when tapping into the strengths of B2B email marketing to promote your products and services, it is important to strike the right chord.