“What can I spend to get a new subscriber and what will it bring me?” a question that I often hear when marketers are creating their email marketing plans. The answer lies in knowing what an email subscriber is worth (to you). A customer lifetime value calculation of your subscribers combined with ROI of your email campaigns helps make smarter decisions, improving your marketing strategy. So how can you calculate ROI and the customer lifetime value of an email subscriber?
Have you ever noticed that some emails do better than others? A single send can outperform your average newsletter by a mile and then some. As an email marketer, you want to make sure you’re sending the most engaging emails possible. Why are some doing better than others? Can you lift all your email campaign results to that level?
How engaged are your customers with your brand? Most marketers have customer engagement listed as one of their top priorities. Engagement might even be the core of their email marketing strategy. Let look at the most profitable ways to measure and increase it.
When a well-crafted email arrives in your inbox, it grabs your attention. Almost without effort, you seem to be sucked in, and can't resist taking the next step. How does this work? And how can we use it to boost conversions?
Getting your behavioural email marketing campaigns right is a process of trial and error. One of the great things about trigger-based email campaigns is that you can test and continually optimise them until they’re permanently increasing revenue for your business.
"When is the best time to send your email newsletter?", that question has been keeping people busy. And it is totally understandable, because timing does affect conversions and after crafting your email, you do have to schedule it. Let's look at the best time to send from a different angle. What if the best time to send a sales oriented email is.....