Top tweets from the Email Insider Summit

Top tweets from the Email Insider Summit

What happens when you put a lot of emailmarketeers, ESPs, some top Brands and a list of  other smart people together? The Email Insider Summit is a three day emailmarketing event with all the bells and whistles. So lets see whats where the top tweets of these days:

Automation and timing

@kristinhersant “Killing the Launch Button” means moving your programs completely to automation. No more batch and blast!

@kristinhersant “Best in Class brands optimize email by Subscription, Value, Presentation and Trust. #mpeis”

@martinlieberman Top 3 reasons to people want to receive email: Transaction confirmation; customer service; offers and discounts #MPEIS

@kristinhersant Your promotions are #3 on the subscribers priority list. Why are you still focused on batch promotions? #mpeis

@tabsharani Automation brings in $13 per email vs. $.60 per email for batch and blast. #mpeis

@ogilvydigital Ryan Sagan: focus on “right-time” campaigns to maximize ROI. #MPEIS

@ogilvydigital “Right-time” campaigns are triggered/event based. #MPEIS

@kristinhersant It’s not just appropriate for travel. There’s a right time for everything. @rdeutsch #mpeis

@kristinhersant IHG runs all order confirmations across all brands off of one template. Reduced time to customer by 80%. #mpeis

Mobile

@retailemailblog: “Mobile is reviving this concept of less is more” with email design. -Len Shneyder of Unica #mpeis

@DtBoyd: More people (globally) have cell phones than toothbrushes. At least the UN thinks so. #mpeis

@joelbook: Marketing is becoming “hyper-local” according to
@tonybombacino of and email is #1 for local messaging. Great #MPEIS keynote!

Preferences and relationships

@mdavidfavero: Tony Bombacino: How do we evolve from All or Nothing to All or Something? Opt-Down Strategy. #mpeis

@kristinhersant: Life relationships aren’t all or nothing. Email relationships shouldn’t be either. #mpeis

@martinlieberman: Important to give customers more choices. For example, let them “opt down” instead of “opt out.”

@LenShneyder: #mpeis use every bit of data you can, preferences, demographics, buying behavior, purchasr/non-purchaser, everything.

Great Quotes

@rdeutsch: “There’s no marketing cure for sucking at what you do.” Great line from @mschmulen #MPEIS

@theemailguide “Just won a prize from StrongMail for admitting that we batch and blast. Not sure what’s worse admitting it or being rewarded for it #mpeis”

@mostew: “Stay grounded. Things are always changing. It will continue to change” – T Bombacino #mpeis

Social

@ogilvydigital: Chad White: 26% of top retailers include SWYN links in email (as of aug 2010). That’s going to go up next year.

Design

@ogilvydigital: Justine Jordan: design is about usability more than “pretty” – make your emails usable across devices.

More insight from the second day of the Summit can be found here.

About the Author: Jordie van Rijn

Jordie van Rijn is an independent email marketing consultant. Next to helping companies improve their email marketing results he gives email marketing training and is a writer and speaker in the field of online marketing.

  • Jordie, Thanks for the round-up! It’s nice to see the key points summed up in one place for those of us who can’t be there. DJ Waldow is attending from Blue Sky Factory, so if you see him (or haven’t already), give him a hard time for me!

    Amy Garland
    Blue Sky Factory

  • Stacie Hail

    There are times that i dont read more than two lines but i think you can add some value. Bravo !

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