Ever wonder why toothpaste is always “new and improved”? You would think that after 20 years they would have run out of room for improvement. But in the case of toothpaste, it isn’t product innovation. For the biggest part it’s marketing. Consumers like “new”, they like to try new things, it’s hard-wired into our brains.
Did you ever receive a birthday email marketing campaign on your birthday? Or a great offer from a retailer via email, just some hours after you were searching on their website? Good chance those were Event Driven emails. Event Driven Email campaigns can be composed and sent automatically, precicely at the right time. And as we
People love their blackberry, iphone, android and tablet. With that, the use of mobile email is increasing. Using smartphones to connect with the trusted inbox. Statistics say that 15 to 65% of email is opened on a Mobile device. The time has come to harness the power of mobile + email and create a solid