Running an international email marketing program comes with it’s own challenges. No uniform international audience exists and culture and markets are different once you cross the border. This can mean the content and tone of
The comprehensive list of Email marketing No-No’s. The tactics, antics and (un)written law breaking behavior to avoid. Do you know your email marketing No-No’s? If you notice any Email marketing No-No’s I missed, let me know!
All senior marketers will tell you, it is wise to review your email marketing periodically. Set time apart to really go through the current processes and email marketing messages. But where to start? An email
Email marketing split tests are a known best practice method to ensure your email is preforming at maximum capacity. Every email marketer should know the the email testing essentials. But not all A/B split tests
Did you ever receive a birthday email marketing campaign on your birthday? Or a great offer from a retailer via email, just some hours after you were searching on their website? Good chance those were Event
Bryan Eisenberg was one of keynote speakers at the Fusion Marketing Experience. The event had a very impressive line-up with experts from all parts of digital marketing. Bryan shared his e-mail marketing tips: With a