Last year Vodafone Netherlands started with a new email marketing prospecting program. Growing their customer base is a real challenge, seeing the mobile phone market is shrinking. Immediately after launching the email program, they started
Email testing is great because it eliminates guesswork and provides insight into your campaign’s effectiveness. 10% extra sales, 25% extra clickthroughs does that sound good? Email testing allows you to know which changes will give
I had the pleasure speaking on the Keynote stage at the Festivak Industry Event. Kim Do of Atmost TV interviewed me about the theme of the presentation; Quickly learning from other people’s mistakes to avoid
It is important to realize what you are basing your digital marketing on. For it is possible to load the dice in favor of developing succesful strategies, by focusing on the building blocks and doing it in the right order. And stop staring at the bullet holes.
Ever heard the business term continuous improvement? It means you want to keep on improving. Improving your skills, your company, or even the results of your email marketing campaign. Several components are necessary for continuous
I had the pleasure to record a video call with the lovely Pelpina Trip. She asked me for some practical emailmarketing tips. So I gave them! We discussed how to make sure people click through on your emails. reaching your target audiences with newsletters and saving time while marketing. Enjoy!
Mother’s Day is the perfect excuse to do something special for your e-mail subscribers. Just because you love them, and their moms, wives and girlfriends. But mother’s day also represents one of the biggest revenue