Email marketing is far past being a static channel, real-time dynamic emails are adding the competitive edge today. A lot of companies continue to send static email marketing newsletters, these have their merits, but there
Dela Quist is a well-known name in the international email marketing industry. With controversial views, he makes marketers think and that is always a good thing. We both presented at the DDMA email summit –
Ever wonder why toothpaste is always “new and improved”? You would think that after 20 years they would have run out of room for improvement. But in the case of toothpaste, it isn’t product innovation.
Airbnb has been storming the fortress of travel. Matching individual travellers with spare bedrooms and apartments for rent, they might be the embodiment of market disruption and certainly the hottest travel brand in town. I
In the quickly-evolving world a lot has changed in the way brands and consumers communicate. Email marketing is known to be a trusted and versatile marketing channel. What will the future for marketers that use