Ever wonder why toothpaste is always “new and improved”? You would think that after 20 years they would have run out of room for improvement. But in the case of toothpaste, it isn’t product innovation.
Airbnb has been storming the fortress of travel. Matching individual travellers with spare bedrooms and apartments for rent, they might be the embodiment of market disruption and certainly the hottest travel brand in town. I
In the quickly-evolving world a lot has changed in the way brands and consumers communicate. Email marketing is known to be a trusted and versatile marketing channel. What will the future for marketers that use
Last year Vodafone Netherlands started with a new email marketing prospecting program. Growing their customer base is a real challenge, seeing the mobile phone market is shrinking. Immediately after launching the email program, they started
Email testing is great because it eliminates guesswork and provides insight into your campaign’s effectiveness. 10% extra sales, 25% extra clickthroughs does that sound good? Email testing allows you to know which changes will give
I had the pleasure speaking on the Keynote stage at the Festivak Industry Event. Kim Do of Atmost TV interviewed me about the theme of the presentation; Quickly learning from other people’s mistakes to avoid
It is important to realize what you are basing your digital marketing on. For it is possible to load the dice in favor of developing succesful strategies, by focusing on the building blocks and doing it in the right order. And stop staring at the bullet holes.