A great first step for your email software selection
If you are starting a vendor selection, you probably have a LOT of questions. Relax, take a deep breath. I have been guiding these types of selections for over 10 years and today I’ll share
150+ ways to use AMP for Email (and Save Interactive Email)
AMP for Email allows you to use email in ways that were never possible before. Bringing rich engaging experiences with modern app functionality into your marketing email.How cool is it to fetch real-time content, interact
The Future of Email Marketing & Marketing Automation 2021 edition
Welcome to the future of email marketing and Marketing Automation. My annual review of all email marketing trends and predictions. In this post, you’ll find all trends of today about email marketing automation tomorrow… How will marketers win in the
How to improve your email marketing strategy – in an unexpected way
Here is an exercise that can totally change your email marketing strategy for the coming year. The kicker is at the end, but stay with me, it is five minutes well
Want 5 to 10% more opens? – Do this: Email split testing results.
For the relaunch of the emailmonday newsletter, I thought it was fun to do a email subjectline test and ask Marketers, which one they tought would win. This was done in a unique position: *
The Complete Overview to Crisis Email Marketing and the Coronavirus
With the current COVID-19 pandemic John Walsh and I put together an overview of the most helpful articles on email marketing, automation and messaging in crisis communication. We hope this helps marketers and business owners:*
The Future of Email Marketing & Marketing Automation | 2020 edition
Welcome to the future of email marketing and Marketing Automation with our 9th annual review of all email marketing trends and predictions. In this post you’ll find everything the industry today has to say about
Has email marketing engagement arrived with open reach?
How engaged are your customers with your brand? Most marketers have customer engagement listed as one of their top priorities. Engagement might even be the core of their email marketing strategy. Let look at the most profitable ways to measure and increase it.
Email Addiction Report – Research on email marketing attitude and behavior
In the Email Addiction research we uncover how consumers use email and think about email marketing. We all want to know the views and behaviors of consumers that have the greatest impact on email marketing.
Customer Lifetime Value Calculation for Email Marketing
“What can I spend to get a new subscriber and what will it bring me?” a question that I often hear when marketers are creating their email marketing plans. The answer lies in knowing what an email subscriber is worth (to you). A customer lifetime value calculation of your subscribers combined with ROI of your email campaigns helps make smarter decisions, improving your marketing strategy. So how can you calculate ROI and the customer lifetime value of an email subscriber?
