Have you ever noticed that some emails do better than others? A single send can outperform your average newsletter by a mile and then some. As an email marketer, you want to make sure you’re sending the most engaging emails possible. Why are some doing better than others? Can you lift all your email campaign results to that level?
"When is the best time to send your email newsletter?", that question has been keeping people busy. And it is totally understandable, because timing does affect conversions and after crafting your email, you do have to schedule it.
Let's look at the best time to send from a different angle. What if the best time to send a sales oriented email is.....
Email marketing is far past being a static channel, real-time dynamic emails are adding the competitive edge today. A lot of companies continue to send static email marketing newsletters, these have their merits, but there
Dela Quist is a well-known name in the international email marketing industry. With controversial views, he makes marketers think and that is always a good thing. We both presented at the DDMA email summit –
Ever wonder why toothpaste is always “new and improved”? You would think that after 20 years they would have run out of room for improvement. But in the case of toothpaste, it isn’t product innovation.