DMA National Client Email Report 2015
Email marketing has always been one of the core digital marketing techniques in the marketing-mix. I was honered to author this year’s National Client Email Report with the DMA UK and Email Hub. The report is based on a survey of client-side Marketing Professionals on the use and results of the email channel. What are the main conclusions from the report?
150+ A/B email split testing ideas you can use today
Have you ever noticed that some emails do better than others? A single send can outperform your average newsletter by a mile and then some. As an email marketer, you want to make sure you’re sending the most engaging emails possible. Why are some doing better than others? Can you lift all your email campaign results to that level?
Carpe Conversion: Timing your email marketing to the customer mindset
"When is the best time to send your email newsletter?", that question has been keeping people busy. And it is totally understandable, because timing does affect conversions and after crafting your email, you do have to schedule it. Let's look at the best time to send from a different angle. What if the best time to send a sales oriented email is.....
The future of email marketing 2015 edition
What is in the future of email marketing? Taking a look ahead is a great excuse to see what is happening and what we should be paying attention to. Email marketing is known to be
Making the most out of Dynamic Email Marketing
Email marketing is far past being a static channel, real-time dynamic emails are adding the competitive edge today. A lot of companies continue to send static email marketing newsletters, these have their merits, but there
Dela Quist: We don’t hate Facebook nearly enough
Dela Quist is a well-known name in the international email marketing industry. With controversial views, he makes marketers think and that is always a good thing. We both presented at the DDMA email summit –
The tease Factor: How to optimize your email marketing for engagement
Customers are pretty picky on where they squander their precious time and attention. So imagine how great it is if you are the only one in your industry that does get that attention and can
Keynote speaker at Email Expo Germany: Europe’s Biggest Email Marketing Event
Jordie van Rijn will be one of the keynote speakers at the Email Expo in Frankfurt on 13th May 2014. The largest european email marketing conference and exhibition of its kind. It is looking to
Gmail Grid View – The Complete overview
March 25 2014 Google launched an eye-catching field test with Gmail Grid View. It allowed for a more visual, “pinterest style” way to experience their inbox.The Gmail Grid View picks images
Inside the customers’ mind: Harnessing mental momentum in your online marketing
The brain is the most powerful instrument there is. Modern marketing is trying to catch up on how the mind works luckily we can now understand a bit more on how to make the most
