Great lead follow up is like giving pie
Everybody loves Pie. And everybody loves a good story we can learn from, so here is my Pie & Learn story. The other day I was working at my home office and was caught by
We have the Future of Email Marketing on tape – 5 inspiring videos
What are the ways to push forward what email designers, marketing industry influencers, digital agency & startup folks can do to with the diversity that email marketing offers? Don’t forget 89% of marketers say that email is their primary channel for lead generation, a huge business driver.
5 Experts Give You Their Triggered Campaign Advice
Getting your behavioural email marketing campaigns right is a process of trial and error. One of the great things about trigger-based email campaigns is that you can test and continually optimise them until they’re permanently increasing revenue for your business.
DMA National Client Email Report 2015
Email marketing has always been one of the core digital marketing techniques in the marketing-mix. I was honered to author this year’s National Client Email Report with the DMA UK and Email Hub. The report is based on a survey of client-side Marketing Professionals on the use and results of the email channel. What are the main conclusions from the report?
Carpe Conversion: Timing your email marketing to the customer mindset
"When is the best time to send your email newsletter?", that question has been keeping people busy. And it is totally understandable, because timing does affect conversions and after crafting your email, you do have to schedule it. Let's look at the best time to send from a different angle. What if the best time to send a sales oriented email is.....
The future of email marketing 2015 edition
What is in the future of email marketing? Taking a look ahead is a great excuse to see what is happening and what we should be paying attention to. Email marketing is known to be
Making the most out of Dynamic Email Marketing
Email marketing is far past being a static channel, real-time dynamic emails are adding the competitive edge today. A lot of companies continue to send static email marketing newsletters, these have their merits, but there
Dela Quist: We don’t hate Facebook nearly enough
Dela Quist is a well-known name in the international email marketing industry. With controversial views, he makes marketers think and that is always a good thing. We both presented at the DDMA email summit –
The tease Factor: How to optimize your email marketing for engagement
Customers are pretty picky on where they squander their precious time and attention. So imagine how great it is if you are the only one in your industry that does get that attention and can
Keynote speaker at Email Expo Germany: Europe’s Biggest Email Marketing Event
Jordie van Rijn will be one of the keynote speakers at the Email Expo in Frankfurt on 13th May 2014. The largest european email marketing conference and exhibition of its kind. It is looking to
