Smartphones and tablets can no longer be ingnored by email marketers. They represent a massive part all email interactions and revenue. But just how massive? I searched near and far for all (useful) available statistics and compiled the ultimate mobile email statistics overview with insight into the current state of mobile email.
These numbers will keep on changing, almost every day. So I will update them regularly. I last updated in September 2023
Feel free to share these stats with everyone, a link back would be appreciated.
Ultimate mobile email usage statistic
The ultimate mobile email usage stat, this is all you really need:
Jump to section:
1. Usage and growth of email on mobile
2. Mobile email statistics per Industry
3. Mobile email statistics per Country
4. When and where do we check our email?
5. Mobile email conversion, revenue and purchases
6. Mobile email optimization
7. Historical Mobile Email Stats
Mobile email statistics: Growth and usage of email on mobile
Mobile clients account for 41.6% of email opens, followed by webmail opens at 40,6% and desktop opens at 16,2% – Litmus “The 2021 Email Client Market Share” (Aug 2021).
The mobile email open rate is 19,04% in Q4 2020, with 17,52 in Q1, 19,15 in Q2 and 18,51% in Q3 2020 – Team ITG “email Benchmark” (2021)
61.9% of email opens occurred on mobile, 9.8% on desktop and 28.3% in a webmail client. – Adestra “Top 10 email clients” (July 2019)
About 3 in 5 consumers check their email on the go (mobile) and 75% of say they use their smartphones most often to check email. – Fluent “The Inbox report, Consumer perceptions of email” (2018)
Email is always read first on mobile for an average of 25,6%. 40% aged 14-18 will always read emails on mobile first, 29% for ages 19 – 34 and 8% of the group of 56 – 67. – Adestra “Consumer Adoption & Usage Study” (2016)
68,9% of recipients view marketing mails on the smartphone 2-3 days per week. – 250OK and 42labs “What recipients really think about your email marketing designs” (2018)
55% of consumers 56-67 say they will never read email on their mobile first. This is only 18% for the age group 19 – 34. – Adestra “Consumer Adoption & Usage Study” (2016)
More email is read on Mobile than on desktop email clients. Stats say 42% of email is now opened on a mobile device – Litmus “2021 Email Client Market Share” (Aug 2021)
47% of people use a mobile device to check an email campaign on average, while 26,9% uses desktop and 26,1% uses webmail. – Vision6 “Email Marketing Metrics Report (Dec 2017)
81% uses a smartphone for regularly checking emails. 21% uses a tablet. Smartphones are the most common device especially for younger individuals (less than 35 years old) and females. – Adobe “Email Use 2017 – US Report” (2018)
40 percent of consumers said that their mobile phone is their primary device for checking email. – The Relevancy Goup “Inbox Evolution: Consumer email marketing trends and behaviors.” (2018)
Over 98 percent reported owning a mobile device of some kind and 86% of consumers reported that they access one or more of their email accounts via a mobile device. – The Relevancy Goup “Inbox Evolution: Consumer email marketing trends and behaviors.” (2018)
Women interact with email for just over a hundred million more minutes per month than the industry average. Per individual, it means that women spend seven minutes more per month on a smartphone checking email compared to men. – UKOM & Comscore data (2016)
Nearly 4m adults do not use a desktop/laptop to access the internet. Younger audiences, females & parents most likely to be ‘mobile only’. UKOM Insights – UK Digital Market Overview March 2017 (2017)
Majority of Email Is Opened on a Mobile Device. According to Kahuna data, 86% of emails in Q1 2016 were opened on a mobile device. – Kahuna “The Kahuna Mobile Marketing Index” (Q1 2016)
Responsive design results in a nearly 15% increase in unique clicks for mobile users from a 2.7% average to 3.3%. – Litmus and MailChimp “The Science of Email Clicks: The Impact of Responsive Design & Inbox Testing” (December 2014)
The first link in a responsive design email on mobile has a 30% higher click rate than non-responsive design. – Litmus and MailChimp “The Science of Email Clicks: The Impact of Responsive Design & Inbox Testing” (December 2014)
The iPhone is the most popular platform in the mobile email space (28.4%) followed by Apple iPad ( 9.3%) and Google Android (2.3%) Litmus “Email Analytics” (June 2019)
The percentage the percentage of overall opens happening on smartphones has gone up about 7% over the last year. – MessageGears “Mobile Email Engagement Is On The Rise” (2017)
Smartphone click rates are significantly higher than before. More clicks are now happening on smartphones (47.5%) than desktops (41.7%). – MessageGears “Mobile Email Engagement Is On The Rise” (2017)
Android phone users spent the most time viewing emails. Android smartphone 52,99% of users spent 15 seconds or more viewing each message. Desktop users came in second, with 43,99% spending 15 seconds or more viewing an email. Movable Ink “US Consumer Device Preference Report: Q2 2014” (2014)
The biggest turnoffs people have with mobile email are: Receiving too many (44%), Not relevant (37%), Too small to read and interact with (32%), Website and landingpages not mobile optimized (26%) and Not well formatted for mobile phones (21%) – LiveClicker and The Relevancy Group “Exploring the Benefits Real-Time Email – Driving Marketing Effectiveness” (2015)
Replies sent from phones are 54% faster than those sent from desktops. Mobile replies have a median reply time of only 28 minutes, followed by emails sent from tablets with 57 minutes and finally replies from desktops with 62. – Yahoo “Evolution of Conversations in the Age of Email Overload” (April 2015)
Work email is 40% less likely to be checked on a smartphone than personal email. 35% checks mobile email on a smartphone, compared to 59% doing so for personal email. Adobe “Email Use 2017 – US Report“ (2018)
Replies sent from mobile devices are 60% shorter than those sent from desktops. Replies from phones have a median length of 20 words, replies from tablets are 27 words and from desktops are 60 words. – Yahoo “Evolution of Conversations in the Age of Email Overload” (April 2015)
Mobile email per industry
Mobile readership across industries ranges widely. Leisure, Sports & Recreation have the highest
mobile email readership with 60.0%. Which makes sense for leisure industries as their very nature attracts a younger and literally mobile audience. – IBM Watson Marketing “2018 Marketing Benchmark Report” (2018)
Schools & Education have the lowest mobile email readership with 38.2% percent. – IBM Watson Marketing “2018 Marketing Benchmark Report” (2018)
TV / Radio / Film, Events and B2C Retail sectors show the highest levels of mobile email consumption. – Sign-up.to “2018 Email Marketing Benchmark Report” (2018)
Education and Training, Online Services and IT show the lowest levels of mobile email opens and consumption. – Sign-up.to “2018 Email Marketing Benchmark Report” (2018)
12 of the 29 sectors showed an increase in mobile opens with the largest differences being in the sectors: – B2B Retail (+14.14%) – Sales / Marketing / Design (+13.27%) – Engineering / Manufacturing (+7.56%) – Sign-up.to “2018 Email Marketing Benchmark Report” (2018)
19 of the 29 sectors showed an increase in mobile click-through with the largest differences being in the sectors: – Fashion (+16.79%) – Sales / Marketing / Design (+16.79%) – Health / Beauty / Spa / Wellbeing (+12.08%) – Sign-up.to “2018 Email Marketing Benchmark Report” (2018)
B2C emails get 47,8% more opens on mobile than B2B email, ranking 46% opens on mobile for B2C compared to 24% for B2B. – DDMA “Nationale email benchmark 2018” (2018)
Energy 28,38%, Healthcare 25,75% and Finance 23,70% are the three industries with the highest mobile open rates in the Netherlands. – e-village & Clang “Email benchmark 2018” (Netherlands, 2019)
The majority of email opens occurred on mobile phones or tablets for all industries except business products and services. – Experian “Quarterly email benchmark report” (Q4 2015).
Only multi-channel retailers had 50% or more of their total clicks occurring on mobile phones or tablets in Q4 2015. – Experian “Quarterly email benchmark report” (Q4 2015)
The top 3 industries for average of email mobile open rates in Canada are Media and content distributors with 59.2%, Tourism, hotel and entertainment businesses with 55.1% and Retail trade businesses with 53.2% – Dialog Insight “Mobile email open rates: Are you in the top 3?” (2016).
Emails from B2B companies (32,1%) and communication and marketing agencies (25,1) in Canada have the smallest percentage of mobile opens Dialog Insight “Mobile email open rates: Are you in the top 3?” (2016).
Mobile email stats per country
Nearly half (49.1%) of all emails are read on mobile devices throughout the world, with some regions significantly higher or lower. United Kingdom region continues to have the highest mobile readership at 62.9%, almost double that of Latin America & Caribbean at 31.4%. – IBM Watson Marketing “2018 Marketing Benchmark Report” (2018)
Desktop usage remains the highest in North America with Canada at 30.5% and the US at 19.0%. – IBM Watson Marketing “2018 Marketing Benchmark Report” (2018)
More than half of dutch population – over 54% – reads e-mail most often on a smartphone. Spotler – “Nationaal E-mail onderzoek 2019” (2019)
37% of all email campaigns is opened on a mobile in the Netherlands. 63% on desktop in the Netherlands. – DDMA – “Nationale E-mail Benchmark 2019” ( 2019)
60% of mail opens are on mobile devices in the Netherlands. Mobile email is growing in popularity, a year before it was 55,48%. – e-village & Clang “Email benchmark 2018” (2019)
37% email opens are on Desktop, 30% on webmail and 33% on mobile across countries. – Freshmail requested exclusively for “The Ultimate Mobile email statistics overview” (2016)
Poland has a low percentage of people checking email on mobile. With 45% of emails opened on webmail, 30% on desktop and only 25% on Mobile. – Freshmail requested exclusively for “The Ultimate Mobile email statistics overview” (2016)
When and where do people check their email on mobile?
59% of respondents check their personal email on the go (on mobile devices), while 65% check their email at home. – Fluent ”The Inbox report, Consumer perceptions of email” (2018)
60% of respondents check their work email on a smartphone and 14% on a tablet, while 57% check their work email on laptop / desktop. – Fluent ”The Inbox report, Consumer perceptions of email” (2018)
Ages 18-34 are more likely to use email on a mobile. 60% aged 18-24 check their work email with a smartphone, 65% checks personal email on the go (mobile). – Fluent ”The Inbox report, Consumer perceptions of email” (2018)
E-mail campaigns sent outside of office hours are more often opened on a mobile device. – DDMA “Nationale E-mail Benchmark 2019” (Netherlands, 2019)
On workdays most emails are opened on a mobile device in the evening between 17.00 and 21.00 (48% of opens on mobile). In the weekend, the number of mobile opens peaks in the morning between 06:00 and 08:00 (with 52% of opens on mobile). – DDMA “Nationale E-mail Benchmark” (Netherlands, 2019)
Americans love to multitask with email. They check email while watching TV or a movie (69%), in bed (57%), and on vacation (79%). – Adobe digital Insights “ADI Email Survey 2016”
A quarter of Americans report checking email regularly right up until they go to bed, with 3% actually gets up in the middle of the night to check messages. – Adobe digital Insights “ADI Email Survey 2016”
The Late morning is peak time for using email apps on smartphones, based on total time spent. – Google “How People Use Their Devices 2016 – What Marketers Need to Know” (Sept 2016)
Of people using email apps on their smartphone, only 45% use them at home. – Google “How People Use Their Devices 2016 – What Marketers Need to Know” (Sept 2016)
In a given hour when actively using their phone, users interact with 4.8 apps – Google “How People Use Their Devices 2016 – What Marketers Need to Know” (Sept 2016)
Nearly 3 in 4 (73%) of Smartphone-first consumers check their email more than once a day, 19% higher than those who primarily check on another device. – Fluent ”The Inbox report 2016, Consumer perceptions of email” (2016)
27% of users that primarily check email on their smartphone, do so as the emails arrive. – Fluent ”The Inbox report 2016, Consumer perceptions of email” (2016)
Around the holidays there was a significant drop in desktop engagement as mobile engagement increased. If trends continue into 2016, we’ll see mobile engagement surpass PC engagement by 10-15%. – Mailchimp “A MailChimp Record: 1.2 Billion Emails on Black Friday” (Dec 2015)
Mobile email conversion, revenue and Purchases
31% prefers online shopping on their smartphone, up from 22% a year earlier. With laptop (40%), Desktop (23%), tablet (10%) as devices on which people prefer to make online purchases in the Netherlands. – Spotler – “Nationaal E-mail onderzoek 2019” (2019)
41% of marketers finds that email is the most effective way to get an offer to a consumer on a mobile device while holiday shopping. – Adobe “Adobe digital insights – holiday Shopping Trends” (2019)
Men have the highest conversion rates via mobile email during the afternoon, while women convert highest in the morning. – Live Intent “The People Behind the Screens: A Marketer’s Guide to Mobile Audiences” (2015)
Smartphone opens remained strong for both apparel retail and non-apparel retail. Apparel retail saw the highest smartphone conversions (40%) out of all the verticals we monitor. AOV also increased by more than $43 across all devices for apparel retail. – Movable Ink “Consumer Device Preference Report Q1 2017” (2017)
Shoppers spend more on desktops. Desktop conversions gave a 26% higher average order value for apparel purchases, compared to mobile. Non-apparel shoppers spend even more on desktops, 24,3% more per order than on mobile. – Movable Ink “Consumer Device Preference Report Q1 2017” (2017)
After seeing a marketing email, half of consumers (50%) have purchased through mobile websites, 24% through a smartphone app, 35% purchased on a computer, 27% in-store. – Fluent ”The Inbox report 2016, Consumer perceptions of email” (2018)
People with general interest in Shopping have the highest open rates, click rates and conversion rates during the evening. – Live Intent “The People Behind the Screens: A Marketer’s Guide to Mobile Audiences” (2015)
Shoppers have the highest mobile conversion rates via mobile during the evening. – Live Intent “The People Behind the Screens: A Marketer’s Guide to Mobile Audiences” (2015)
News Hounds, Entertainment Fans, Travelers and Health buffs have the highest mobile email conversion rates in the morning. – Live Intent “The People Behind the Screens: A Marketer’s Guide to Mobile Audiences” (2015)
Milenials, GenXers and Baby Boomers all convert best in the morning hour as far as mobile email is concerned. – Live Intent “The People Behind the Screens: A Marketer’s Guide to Mobile Audiences” (2015)
Almost one third (31%) say they use smartphones as the main device to click through and buy. As more websites cater to mobile users with responsive and mobile ready websites, this proportion will continue to increase. – DMA “Consumer email tracking study 2016”
Despite the clear shift towards greater smartphones usage, smartphones remain tricky for completing various tasks that are simple on a desktop. This idea is reinforced by consumer behaviour. If a consumers sees something he or she want to buy on a smartphone, the top behaviour remains waiting until they are on a PC or laptop (31%), followed by going to the shop or website (22%). Only 8% would buy immediately on the phone. – DMA “Consumer email tracking study 2016”
Financial Service customers stick to desktop to convert. Only 15% of financial service customers—the lowest rate of all industries—used mobile devices to buy products and services in Q1. Travel and hospitality emails had the second highest desktop conversion rate at 70%. – Movable Ink “Consumer Device Preference Report Q1 2016” (2016)
On mobile phones, email marketing generated 26.7% of sales, compared to 20.9% on desktop and 23.1% on tablet. – Custora “E-commerce Pulse Mobile report” (2014)
Email is the second biggest driver of revenue, both on mobile phones and on tablets. – Custora “E-commerce Pulse Mobile report” (2014)
Women have a stronger preference for converting on tablets, with 18% of conversions, compared to 13% for men. Liveintent – “Email Everywhere: Adapting to the Mobile Nature of Email Q1 2014 Report” (2014)
Conversions on phones are 43% for age group 18-20 and only 10% for age group 65+. Email opens on phones are 51% for age group 18-20 and only 13% for age group 65+. Opens and conversions on phones decrease the older the age group is. Liveintent – “Email Everywhere: Adapting to the Mobile Nature of Email Q1 2014 Report” (2014)
Average order value (AOV) for mobile grew by 28% in one year, doubling the annual growth of desktop AOV – Yesmail “Email Marketing Compass: The Season of Mobile” (2015)
With only 20% of mobile clicks from email, the iPad generated 48% of the mobile email transactions making it the highest converting mobile device.- Experian Marketing Services “The 2014 Digital Marketer Trend report” (2014)
The iPhone was the most commonly used mobile device for email opens (68%) and clicks (58%). The iPhone produced 40% of the mobile email transactions. – Experian Marketing Services “The 2014 Digital Marketer Trend report” (2014)
Mobile revenue made up 20% of all email-generated revenue, growing by a third in one year. – Yesmail “Email Marketing Compass: The Season of Mobile” (2015)
Android showed 20% of unique clicks on email on mobile devices and 12% of the mobile email conversions. – Experian Marketing Services “The 2014 Digital Marketer Trend report” (2014)
Revenue per mobile email click was 40 cents, more than double that of a desktop click. – Yesmail “Email Marketing Compass: The Season of Mobile” (2015)
Email-generated purchases placed on an Android smartphone grew by almost 50% YoY – Yesmail “Email Marketing Compass: The Season of Mobile” (2015)
Christmas is a tablet heavy holiday period with 20,10% of emails being read on a tablet. – Movable Ink “US Consumer Device Preference Report: Q4 2013” (2014)
During thanksgiving, 59% of emails are shown on a smartphone. Cyber Monday shows a much bigger percentage of desktop opens than other holidays with 40,15%. – Movable Ink “US Consumer Device Preference Report: Q4 2013” (2014)
47,7% checks their e-mail while watching TV. Making it the 2nd most popular second screen activity just behind websurfing (49%) W3B-report – “Second Screen – Mediennutzung zwischen TV und Internet”(2014)
47.5% of consumers have used their mobile devices to sort through their email before reading them on a desktop.- BlueHornet “Consumer Views of Email Marketing” (2014)
Mobile email optimization
If you are looking to optimize your mail for mobile, be sure to have a look at this collection of free responsive email templates.
Nearly 1 in 5 B2B email campaigns was not optimized for mobile devices SuperOffice “The state of B2B email marketing” (Nov 2020)
39% of recipients find marketing emails not well designed for their mobile device. – 250OK and 42labs “What recipients really think about your email marketing designs” (2018)
26,6% of recipients find “how it fits my screen” an important element of email design. – 250OK and 42labs “What recipients really think about your email marketing designs” (2018)
80% of brands always send emails optimised for mobile and tablet. 12% sends sometimes mobile optimised email, while 8% doesn’t optimise email for mobile devices at all. – e-village & Clang “Email benchmark 2018” (Netherlands, 2019)
Brands hardly optimise email for smartwatches. Of brands only 2% always, and 7% sometimes send email optimised for smartwatches. – e-village & Clang “Email benchmark 2018” (Netherlands, 2019)
23% of emails have a desktop-centric email design in June 2016. Decreasing from 43% in June 2015 and 60% in June 2014. – Litmus and Salesforce Marketing cloud “2016 Mobile-Friendly Email & Landing Page Trends” (2016)
Mobile-aware email design makes up 27% of emails in June 2016. Increasing from 15% in June 2015 and 15% in June 2014 – Litmus and Salesforce Marketing cloud “2016 Mobile-Friendly Email & Landing Page Trends” (2016)
Responsive email design usage has increased to 50% in June 2016. This was 41% in June 2015 and 26% in June 2014 – Litmus and Salesforce Marketing cloud “2016 Mobile-Friendly Email & Landing Page Trends” (2016)
73% of marketers are prioritizing optimizing email for mobile devices – Econsultancy “The Email Marketing Industry Census 2017” (2017)
On average 47% will use their mobile device to sign up to receive marketing emails. 72% do this online and 40% has done so in store. – DMA “Consumer email tracker 2019” (2019)
Younger customers are much more likely to sign-up overall, and via mobile in particular. – DMA “Consumer email tracker 2019” (2019)
32% of marketers say they preview emails in various email clients and browsers, including mobile before sending. “The State of Email Marketing by Industry 2016” – Getresponse (2016)
Only 17% of marketers use Responsive email design or employ device detection coding. “The State of Email Marketing by Industry 2016” – Getresponse (2016)
Click to open rates are 40% higher for brands that send exclusively responsive emails (14.1%) versus brands that only send non-responsive emails (10.1%). – Yesmail “Email Marketing Compass: The Season of Mobile” (2015)
66% of marketers claim to have implemented mobile-optimized templates. However, only 18% of marketers have templates that support dynamic content, which enables you to personalize each email. – Getresponse “The State of Email Marketing by Industry 2016” (2016)
51,6% of the E-commerce mails from the top 20 ESP in the United States are sent with responsive design, 48,4% are non-responsive. – Publicare “The Publicare Email Marketing Benchmark” (2016)
The adoption of responsive email differs per ESP. In ecommerce Hubspot (81,9%) Mailchimp (78,1%) and Klaviyo (75,4%) are the ESPs that send the highest rate of responsive emails. – Publicare “The Publicare Email Marketing Benchmark” (2016)
72% of enterprise email marketers say they are using Responsive design, 27% say they plan or would like to. – Forrester Research “Global Email Marketing Customer Reference Online Survey” (2014)
Thirty-seven percent of all emails deployed in Q4 2014 were responsive, a 28% increase from Q3 2014. – Yesmail “Email Marketing Compass: The Season of Mobile” (2015)
48% of B2C brands has both mobile-friendly promotional emails and mobile-friendly website. – Litmus “Inconsistencies in the Mobile Subscriber Experience” (2015)
37% of B2C brands has a mobile-friendly website, but does not have mobile-friendly promotional emails. – Litmus “Inconsistencies in the Mobile Subscriber Experience” (2015)
When marketers optimize their messages for mobile, they go for an entirely responsive email design (average of 69.77%). – flexmail “Email barometer 2015 – 2016 report Belgium” (2016)
30,23% optimized for mobile either by increasing text and button size or adjusting current designs to one column – flexmail “Email barometer 2015 – 2016 report Belgium” (2016)
57,41% of marketers in B2B and 41,03% in B2C did not know what impact optimizing their email design for mobile has on their results. – flexmail “Email barometer 2015 – 2016 report Belgium” (2016)
Optimizing for mobile had a positive impact on the results of email campaigns for 40,74% of B2B marketers and 38,46% of B2C. – flexmail “Email barometer 2015 – 2016 report Belgium” (2016)
Desktop centric design is predicted to be less popular than responsive in December 2014, with only 30% of emails focusing on desktop first. – Exact Target “The growing adoption of mobile friendly design” (2014)
71,6% of consumers will delete emails if they don’t look good on mobile, while an average of 10% will read it anyway. – Adestra “Consumer Adoption & Usage Study” (2016)
15.5% of smartphone users aged 56-67 use their device smartphone the most for email (personal or business). – Adestra “Consumer Adoption & Usage Study” (2017)
Email is the primary smartphone activity for 10,3% of people aged 19-34, – Adestra “Consumer Adoption & Usage Study” (2017)
83,8% use their smartphone for Personal email, 34,0% use their smartphones for business email. – Adestra “Consumer Adoption & Usage Study” (2017)
45% of consumers have unsubscribed from promotional emails because the emails or website didn’t work well on their smartphone – Litmus and Fluent “2016 Mobile-Friendly Email & Landing Page Trends” (2016)
34% of consumers have marked promotional emails as spam because they didn’t work well on their smartphone – Litmus and Fluent “2016 Mobile-Friendly Email & Landing Page Trends” (2016)
52% of marketers has adapted a simpler email design that renders well on all devices – eConsultancy – “Email Marketing Industry Census” (2015)
If an email does not display correctly, 71,2% will delete it immediately. BlueHornet “Consumer Views of Email Marketing” (2014)
52% of marketers created a mobile responsive email template – eConsultancy – “Email Marketing Industry Census” (2015)
32% of marketers optimizes for mobile by using pre-header text for promotions, 28% has mobile optimized subject lines. – eConsultancy – “Email Marketing Industry Census” (2015)
41% of brands send mobile friendly emails, however 75% use mobile friendly landingpages – ExactTarget “Mobile Friendly disconnects” (2014)
73% of brands that email at least daily send mobile friendly email – ExactTarget “Mobile Friendly disconnects” (2014)
37% of brands that email less than daily send mobile friendly email – ExactTarget “Mobile Friendly disconnects” (2014)
Respondents are split about the most annoying aspect of reading emails on smartphones roughly 20% mention one of not being optimized for mobile, having to wait for images to load, having to scroll too much, or the font being too small as the most annoying. Adobe “Email Use 2017 – US Report” (2018)
Reduce (30%) and Hide (26%) are the most popular mobile email design tactics for navigation bars. Reducing the number of nav items or hiding the navigation completely in retail emails when opened on mobile. – StyleCampaign “Responsive email navigation” (2014)
Top to bottom (16%) and Shift (16%) are often used design patterns for mobile navigation bars. Moving the navigation from top to bottom or shifting them into place below logo instead of next to it when opened on mobile. – StyleCampaign “Responsive email navigation” (2014)
Party disclaimer:
Be sure to share at parties, but know that there are multiple ways of measuring the number of opens and market size of mobile email. You could measure all opens, unique opens or opens during a period of time (e.g. during a month)
Also the the average use of email on mobile devices isn’t the same as the use of mobile email for your target audience or email list. The only discussion and party safe mobile email stat, compiled out of all stats available is noted below.
Ultimate mobile email usage stat:
Mobile email will account for 26 to 78% of email opens, depending on your target audience, product and email type. eMailmonday– “the Ultimate mobile email stats” (2021)
Historical Mobile Email Statistics
Below is an overview of the mobile email stats from gone years, either too old or already replaced by newer versions of the same research.
Most aren’t valid anymore, in no way whatsoever. Mobile email has developed so fast. But they do give a unique perspective on how things used to be. Have fun looking into the past of mobile email:
Additional stats about email on mobile from 2010
Redemption rates for mobile coupons are 10 times that of mail- or newspaper-distributed coupons. Borrell Associates – “The 2010 U.S. Local Mobile Advertising & Promotions Forecast” (april 2010)
38,5% of mobile internet internet time is spent using mobile email. Nielsen – “Mobile Media View Internet” (May 2010)
Some 70 million US consumers accessed email through a mobile device, with 43.5 million doing so on a near-daily basis. Comscore– “Mediametrix” (November 2010)
31.6% of US marketers said having an optimized mobile marketing experience for customers is important. – eROI “The Current State of Social, Mobile, & Email Integration” (2010)
16 to 26% of Europeans will check email on a mobile device once or more per day, depending on country. 26% (NL, DE) to 40% (UK, Italy) of Europeans check email on their mobile at least once a month. eCircle – “European Social Media and Email Marketing Study” (Dec 2010)
22% of US marketers surveyed said that mobile marketing is “very important” to their overall marketing strategy; 26% said “important”; and 28% said “somewhat important.” Only 8 percent said mobile marketing is “not important.” –R2integrated “Mobile Media Survey” (2010)
Additional stats about email on mobile from 2011
Redemption rates for mobile coupons are 10 times that of mail- or newspaper-distributed coupons. Borrell Associates – “The 2010 U.S. Local Mobile Advertising & Promotions Forecast” (april 2010)
Mobile Email usage varies with the day of the week. With more than average number of opens on Friday, the mobile email is most often used in the weekend. – Return Path “The future of mobile messaging” (2011)
80% of consumers finds reading marketing emails on their mobile less easy than on a PC. – Edialog “The future of mobile messaging” (2011) Most common complaints were:
* having to scroll across a page to read all the information (15%),
* too much textual content (9%),
* images not rendering properly (8%)
* and a failure for all the information to download (7%).
More than 35% of UK smartphone users check their work email address in their free time. 10% do so while on holidays – Firstsource Solutions (July 2011)
57% of smartphone and tablet owners checked email while watching a TV program. 59% during commercials Nielssen – “State of the Media” (2011)
43% of mobile email users check email four or more times per day, compared to 29% of those who do not use mobile email. – Merkle “View From the Digital Inbox 2011” (2011)
More than one-half (56%) of US consumers who have made at least one purchase using their smartphone have done so in response to a marketing message delivered via mobile email – ExactTarget “Mobile Dependence” (2011).
Overall, 16% of US smartphone owners say they have complete at least one purchase as a direct result of a marketing message they received on their smartphone (including other channels like sms and aps). – ExactTarget “Mobile Dependence” (2011).
75% of marketers are planning to add mobile to their marketing mix. This is not specifically email or advertising related. Forrester Research – “2011 Mobile Marketing prediction” (2011)
See chart
17.71% of users will open email on a mobile device once or more per month. With iOs devices like iphone, ipad and ipod account for 16.01% and Android for 1,70%. These are non-exclusive stats, as many people use more than one emailclient. Campaignmonitor –”Email client popularity” (June 2011)
14% of companies and 24% of agencies are designing emails specifically for mobile – eConsultancy “Conversion Rate Optimization Report” (2011)
5.3% of Mobile phone time is spent on Email/ IM if devided by Function. Nielssen – “State of the Media” (2011)
Iphone (71.98%), Ipad (14.95%) and Android (8.24%) are the biggest in the Mobile Email market. See chart Campaignmonitor –”Email client popularity” (June 2011).
After correcting the Campaignmonitor numbers for automatic display of visuals, the corrected Email client popularity is Iphone (42,31%), Android (39,67%), Ipad (9,62%). MarketingXD – “Mobile is 4% of email, not 20” (2011)
Year over year, we have seen a 132% increase in the number of emails being opened on mobile devices. Litmus– “Big thanks to Justine Jordan metrics” (June 2011)
82% of smartphone users check and send email with their device. Google – “The Mobile Movement” (April 2011)
Special offers (27%), vouchers (21%) and realtime tracking (21%) are most preferred email types to receive on mobile. Newsletters are the fifth most preferred type with 12% of respondents saying they like to view that email type on their mobile the most. – Edialog “The future of mobile messaging” (2011)
Additional stats about email on mobile from 2012 & 2013
12% of companies use media queries to optimize email creatives for mobile. – Experian “Acquisition and engagement tactics” (dec 2012)
24% of companies aren’t optimizing their email creatives for mobile viewers in any way. – Experian “Acquisition and engagement tactics” (dec 2012)
18% of companies have changed the dimensions of email creatives to optimize for mobile. – Experian “Acquisition and engagement tactics” (dec 2012)
24% of companies uses email and non-mobile sign-ups as a metric to gauge mobile marketing success. Chief Marketer – “ 2012 Mobile Marketing Survey” (2012)
48% of marketers don’t know what percentage of their emails are read via a mobile device eConsultancy – “Email Marketing Industry Census” (2012)
With 38%, an interesting subjectline is the most important reason for opening email on your mobile phone, while saving time is least important with 23% STEEL – “Are your emails ready for mobile devices?” (2012)
Clicks to opens in mobile email have declined from 13,6% to 11,5% over the course of 2013. Campaign Monitor “Email interaction across mobile and desktop” (Q1 2014)
Nearly a quarter (23%) of campaigns initially opened on mobile devices were later opened a second time by consumers 70% on the same device, 30% on a different device. – Campaign Monitor “Email interaction across mobile and desktop” (Q1 2014)
In nearly 98% of the emails sent, the email open is occurring on only one type of device – Knotice “Mobile email opens report 2nd half 2013” (2014).
Mobile readers who open emails a second time from their computer are 65% more likely to click through. – Campaign Monitor “Email interaction across mobile and desktop” (Q1 2014)
Users who have recently read email on their mobile will do so again about 45% of the time – Litmus “Saving Email for Later: Opens Across Devices & Environments” (2012)
3.3% of users view a single email in more than one environment (both mobile and either desktop or webmail) – Litmus “Saving Email for Later: Opens Across Devices & Environments” (2012)
45% of holiday season emails are being opened on mobile – up slightly from before the season began – Experian – Hot holiday trends (2012)
90% of smartphone owners access the same email account on mobile and desktop. ExactTarget – “The 2012 channel preference survey” (2012)
Despite the fact 13% of execs are now primarily checking their email via a mobile device, less than half of websites/emails are optimized for customers to view or respond to via handheld resources – MarketingSherpa “Email Benchmark Report” (2012)
78% Of US Email Users Will Also Access Their Emails Via Mobile By 2017 – Forrester Research “Email Marketing Forecast 2012 – 2017” (2012)
52% of companies let people sign up for email or text Alerts about products and offers as a path to purchase in mobile. Chief Marketer – “2012 Mobile Marketing Survey” (2012)
Men open 20% more emails on mobile, but WOMEN click 10% more often on mobile e-mail TailoredMail – “It’s time to wake up and mobilize!” (2012)
Typically more than 25% of email is read on a smartphone, on average it is 31% for us. Mailup – “Direct Marketing in a Mobile World: a Practical Guide” (2012)
Daily we spend 9 minutes on email via a mobile device, that is 7,6% of the total 119 minutes we use our phone per day. O2 – “Mobile life report” UK (2013)
30% of consumers now read their email exclusively on mobile devices – Yesmail “Email Compass: The Mobile Effect” (2013)
68% of UK smartphone owners used their device to check email in the past 30 days. Only text messaging was more popular (92%) Nielsen – “The mobile Consumer” (Feb 2013)
The percentage of people that use on E-mail on their smartphone is very different per country. Ranging from 75% in the last month in US, to 17% in India Nielsen – “The mobile Consumer” (Feb 2013)
Mobile email statistics per Industry
The top three industries with most mobile opens in are: Hospitality (54%), E-commerce (51%) and Retail (mixed on- and offline) 49%. – DDMA – “Nationale E-mail Benchmark 2019” (Netherlands, 2019)
FMCG has the biggest increase in the number of mobile clicks. 47% of email click in FMCG are done on a mobile device. – “Nationale E-mail Benchmark 2019” (Netherlands, 2019)
The financial industry consistently shows less mobile opens than other industries – Inbox Marketer “Mobile vs Desktop” (2013)
79% uses their smartphone for reading email, a higher percentage than those who used it for making calls. Adobe – “2013 Digital Publishing Report: Retail Apps & Buying Habits” (2013)
Mobile purchasing decisions are most influenced by Emails from companies (71%) only surpassed by the influence of Friends (87%). – Adobe “Digital Publishing Report: Retail Apps & Buying Habits” (2013)
Only 11,84% of newsletters use responsive design techniques to optimize their layouts for mobile devices. – Equinux (June 2013)
Desktop clients show a consistently higher CTO rate than Phones. Tablets outperform Phones when it comes to CTO. – Knotice “Mobile email opens report 2nd half 2013” (2014).
Earlier stats: 2nd half 2011 | 1st half 2012 | 1st half 2012
13% of marketers has used required email registration as a tactic for growing their opt-in list 55% reported it effective. – Exact Target “2013 Audience Growth Survey” (2013)
Option to opt into email when viewing content on mobile app was used by 13% of marketers as a mobile email list growth tactic, 55% reported it effective. – Exact Target “2013 Audience Growth Survey” (2013)
12% of marketers used paid mobile ads to grow their opt-in list 41% reported it effective. – Exact Target “2013 Audience Growth Survey” (2013)
The time that passes between the sending of a marketing email and opening it is around 20% shorter on smartphones compared to computers and tablets. – Apsis “The email Barometer, Email on mobile devices” (2013)
87% of online retailers reports that they optimized mobile email or are planning to this year Forrester and shop.org – The State of Retailing Online 2013: Marketing & Merchandising (2013).
58% of marketers see Mobile smartphones and tablets affecting their email program in the next 12 months. Up from 46% a year earlier. – MarketingSherpa “Email Benchmark Report”(2013)
23% of emails with images loaded comes from mobile, 69% from desktop and 5,5% from tablet – LiveIntent “Opens by device Jan 2012 vs Jan 2013” (2013)
68% of Gmail and Yahoo! users’ opens occur on a smartphone or tablet Litmus –”Email Analytics” (Dec 2013)
61% of consumers now read at least some of their emails on a mobile device – Yesmail “Email Compass: The Mobile Effect” (2013)
36% of respondents check email, social media and texts before doing anything else after they wake up, 21% check their email before breakfast – Acxiom Digital Impact “2013 Consumer Digital Study”
32% often reads email on their smartphone during the weekend, 31% sometimes reads their mobile email on weekends. – Apsis “The email Barometer, Email on mobile devices” (2013)
54% reads email on their smartphone just before they go to bed sometimes or even often- Apsis “The email Barometer, Email on mobile devices” (2013)
49% reads email on their smartphone immediately when they wake up sometimes or even often. – Apsis “The email Barometer, Email on mobile devices” (2013)
91% of consumers check email on their mobile phones – Acxiom Digital Impact “2013 Consumer Digital Study”
There is probably an Android smartphone email user in your database for each iOS smartphone user you identified. 52,5% of smartphone users own an Android device Brightwave Marketing – “Ignore Droid at your own Risk” (2013)
57% said that email is a smartphone app they can’t go without — not even for one day. Other critical mobile apps: Facebook (41%) and alarm clock (31%). Apigee – “Mobile App Behavior survey” (2013)
50,8% of girls age 17-24 say email is the first thing they check online. and 55,4% check their phone first thing in the morning. Hercampus – “Ultimate college life survey” (2013)
55,6% of girls age 17-24 check their email constantly (on their phone) Hercampus – “Ultimate college life survey” (2013)
16,3% of girls age 17-24 check more than 5x per day, 16% 3-4 times per day and 10,6% 1 to 2 times per day. – Hercampus – “Ultimate college life survey” (2013)
Did you know that there are differences per gender in how they treat their mobile email?
74% of women use Gmail for Android, 62% of men instead of their default Android email client – Brightwave Marketing “Ignore Droid at your own Risk” (2013)
Email is the number one most popular activity on a smartphone, 78% check email on their mobile phone. IDC and Facebook – “Always Connected” (2013)
The UK is the European capital of m-commerce, with 10% saying their smartphone is their main method of shopping. – Ipsos Public Affairs “Vouchercode survey” (2013)
46% says if Newsletters are too poorly designed to be read on a smartphone, it reduces the chance they buy something from the vendor – Apsis “The email Barometer, Email on mobile devices” (2013)
56% of mobile online sales originating from a marketing email take place on an iPad. Yesmail – “Email marketing compass: consumer purchase behaviour” (2013)
Over 70% of mobile purchasing decisions are influenced by promotional emails. – Yesmail “Consumer Online Behavior Report: Digital Marketing Strategies” (2013)
The iPhone accounts for 26% of mobile email purchases; Android smartphones for 18% Yesmail – “Email marketing compass: consumer purchase behaviour” (2013)
9% of smartphone time is spend on email – Experian Marketing services “Simmons Connect panel data” (2013)
Mobile email accounts for 5,1 minutes of smartphone use per day – Experian Marketing services “Simmons Connect panel data” (2013)
77% of consumers without a Smartphone checks their email first thing in the morning. 61% of consumers with a smartphone does the same – ExactTarget “Subscribers, Fans, & Followers part 20” (2013)
10% Of Ipad users say Mobile is their preferred device to read email and 9% for sending it. – Perion “iPad Owners Survey” (2013)
62% believes that newsletters aren’t really easy to read on a smartphone’s screen – Apsis “The email Barometer, Email on mobile devices” (2013)
28% states that difficulty to read the landingpage is a reason for them not to click on an email on their smartphones – Apsis “The email Barometer, Email on mobile devices” (2013)
29% states uninteresting content is a reason for them not to click on a mobile email marketing message- Apsis “The email Barometer, Email on mobile devices” (2013)
Stats replaced by newer 2014 – 2020
Mobile clients account for 41.9% of email opens during Q1 2019, followed by webmail opens at 39,9% and desktop opens at 18,2% – Litmus “The 2019 Email Client Market Share” (July 2019)
Smartphone use has increased for almost every measure of email usage since last year.
Reading emails on a smartphone has risen from 33% to 39%,
Opening on a smartphone has increased from 25% to 40%,
Forward an email on a smartphone from 21% to 37%,
Mark as unread from 25% to 35%,
Flag email from 27% to 35%,
Delete message from 27% to 40%,
and keep for future reference from 23% to 34%. – DMA “Consumer email tracking study 2016”
17% has no strategy for mobile email, 34% has basics for mobile email optimization in place. – “Email Marketing Industry Census” (2015)
21% says they have an advanced mobile email strategy – eConsultancy – “Email Marketing Industry Census” (2015)
Smartphone use for reading email dominates throughout the day, desktop use peaks during the mid morning hours and tablet use spikes at night and increases on the weekend. – Movable Ink “US Consumer Device Preference Report: Q3 2014″ (2014)
91% of consumers check their email at least once per day on their smartphone, making it the most used functionality ExactTarget “Mobile Behavior report” (2014)
33% of emails are opened in a mobile application, 17% in a webmail client and 48% on desktop. – Freshmail “Best practices for email coding” (May 2015)
56% of total email opens occurred on a mobile phone or tablet in Q4 2015, compared to 54% in Q3 2015. – Experian “Quarterly email benchmark report” (Q4 2015)
67,2% of consumers use a smartphone to check their email, 42,3% use a tablet while 93,3% uses desktop environment. – BlueHornet “Customer Views of email marketing 2015” (2015)
Webmail and desktop opens have steadily declined throughout 2015, each dropping 13% since January. Litmus –”Email Analytics” (Nov 2015)
75 percent of Gmail users access their accounts on mobile devices. Gmail now has 900 million users. – Google / TechCrunch “I/O developers conference” (May 2015)
The iPhone is the most popular platform in the mobile email space (60%) followed by Apple iPad (21%) and Google Android (18%) Litmus “Email Analytics” (March 2016)
The iPad is the third most popular email client (11%). But iPad opens have been on a continuous decline over the past year, dropping over 7% from January to July 2015. – Litmus “Top 10 Email Programs” (July 2015)
Mobile email click-throughs grew 22.8 percent on Black Friday, from 44.7 percent in 2014 to 54.9 percent in 2015. This increase is noteworthy because mobile opens were up only 2.7 percent, from 56.1 percent in 2014 to 57.6 percent in 2015. – IBM Silverpop “Watson Trend benchmark” (2015)
The Gmail App reaches 43.5% of the US smartphone users – Comscore “Reports January 2014 U.S. Smartphone Subscriber Market Share”
Apple users are quick email readers; Ipad and Iphone both show a higher percentage with a 0-3 seconds email read length. – Movable Ink “US Consumer Device Preference Report: Q2 2014” (2014)
Mobile email opens have grown with 180% in three years. From 15% Q1 2011 to 42% in Q1 2014. – Campaign Monitor “Email interaction across mobile and desktop” (Q1 2014)
An average of 34.1% opens their emails on Mobile devices – Moosend “Mid-season year report” (Q3 2014)
Mobile received 39% of unique clicks, with 9% from tablets and 61% from all desktop. – Experian “Quarterly Email Benchmark Study” (Q3 2014)
Shoppers signal they are more comfortable buying apparel items on mobile devices than non-apparel items. 66% of apparel shoppers prefer using smartphones and tablets as conversion device, 68% of Non-apparel switched to their desktops to buy. – Movable Ink “Consumer Device Preference Report Q3 2016” (2016)
Shoppers spend more on desktops. Desktop conversions gave a 13,5% higher average order value for apparel purchases. Non-apparel shoppers spend even more on desktops, 25,5% more per order than on mobile. – Movable Ink “Consumer Device Preference Report Q3 2016” (2016)
45% of email opens occurred on mobile, 36% on desktop and 19% in a webmail client. – Adestra “Top 10 email clients” (March 2015)
More email is read on Mobile than on desktop email clients. Stats say 51% of email is now opened on a mobile device – Litmus ”State of Email” (March 2017)
The IT sector (30,3%), B2B Sales (27,9%) and B2B services sector (27,7%) show the lowest levels of mobile email opens and consumption. – Sign-up.to 2015 Email Marketing Benchmark Report (2015)
Events (66,9% of opens), Online Services (52,9%) and Property (50,8%) sectors show the highest levels of mobile email consumption. – Sign-up.to 2015 Email Marketing Benchmark Report (2015)
53% of total email opens occurred on a mobile phone or tablet in Q3 2014. This is an increase from the 48% percent seen in Q2 2014. – Experian “Quarterly email benchmark report” (Q3 2014)
The majority of email opens occurred on mobile phones or tablets for catalogers, consumer products and services and multi-channel retailers. – Experian “Quarterly email benchmark report” (Q2 2014).
Responsive design (18%) is more popular than mobile aware design (16%) as a mobile email optimization technique. – Exact Target “The growing adoption of mobile friendly design” (2014)
Only multi-channel retailers had 50% or more of their total clicks occurring on mobile phones or tablets in Q2 2014. – Experian “Quarterly email benchmark report” (Q2 2014)
Business products and services, travel and publishers still received most of their email opens and clicks on desktop devices in Q2 2014. – Experian “Quarterly email benchmark report” (Q2 2014)
By the end of 2018, worldwide mobile email users are expected to total over 2.2 billion. – The Radicati Group “Email Statistics Report, 2014-2018”
By 2018 80% of email users are expected to access their email accounts via a mobile device. – The Radicati Group “Email Statistics Report, 2014-2018”
When marketers optimize their messages for mobile, they go for an entirely responsive email design (average of 56.7%). flexmail “Email barometer 2013 – 2014 report Belgium” (2015)
43,3% optimized for mobile either by increasing text and button size or adjusting current designs to one column. flexmail “Email barometer 2013 – 2014 report Belgium” (2015)
43% of marketers in B2B and 34,38% in B2C did not know what impact optimizing their email design for mobile had on their results. flexmail “Email barometer 2013 – 2014 report Belgium” (2015)
B2C emails get 57,4% more opens on mobile than B2B email, ranking 42.78% opens on mobile for B2C compared to 27.18% for B2B. – DDMA “Nationale email benchmark 2015” (2015)
Mobile readership across industries ranged widely. Food Service, Sports & Entertainment have a high mobile readership of 57 percent . While reading email on mobile accounts for 28 percent for Computer Hardware & Telecommunications. – IBM Marketing Cloud “2016 Email Marketing Metrics Benchmark Study” (2016)
Hospitals, Healthcare & Biotech brands had the second-highest mobile readership at 55 percent. The low mobile readership for the Computer Hardware & Telecommunications sector isn’t terribly surprising because those recipients tend to be B2B customers and more likely to view messages on office work computers. – IBM Marketing Cloud “2016 Email Marketing Metrics Benchmark Study” (2016)
Nearly half (49%) of all emails are read on mobile devices throughout the world Some regions a bit higher and or substantially lower. “Rest of the World” and United Kingdom regions had the highest mobile readership at 56% and 55% respectively. – IBM Marketing Cloud “2016 Email Marketing Metrics Benchmark Study” (2016)
Higher consumer adoption of mobile in emerging economies is likely driving the “Rest of the World” region’s higher mobile readership, with contacts often skipping over desktop computer ownership entirely. – IBM Marketing Cloud “2016 Email Marketing Metrics Benchmark Study” (2016)
The “Rest of Europe” region lagged at 32%, while the extremely low 25% for Middle East/North Africa is surprising and could result from the higher cost of data plans and culture in certain markets. – IBM Marketing Cloud “2016 Email Marketing Metrics Benchmark Study” (2016)
The IT sector (31,31%), B2B services (28,79%) and Wholesale (26,88%) show the lowest levels of mobile email opens and consumption. – Sign-up.to 2016 Email Marketing Benchmark Report (2016)
TV / Radio / Film (71,89% of opens), Events (59,87%) and Estate Agent (55,24%) sectors show the highest levels of mobile email consumption. – Sign-up.to 2016 Email Marketing Benchmark Report (2016)
In North America, Mobile opens accounted for 57.4% of total email opens. Tablets accounted for 15.6% of unique email opens. – Inbox Marketer “The mobile Shift” (2015)
For the first time ever, mobile represented the largest proportion of email clicks in North America with 52.1% of all clicks. – Inbox Marketer “The mobile Shift” (2015)
Mobile accounts for 28.55% in Q1 to 33,43% in Q4 of unique email clicks in the Netherlands. – DDMA “Nationale email benchmark 2015” (2015)
Mobile accounts for 35.12% to 39,51% of all unique email opens over the course of 2014 in the Netherlands. DDMA “Nationale email benchmark 2015” (2015)
In the Netherlands 29,8% of email opens happened on smartphone, 24,2% of email opens occured on a tablet making a total of 54% mobile opens. – Add to Favorites “Email Open Rate Onderzoek” (2016)
The number of email opens on a mobile device has increased with 6,7% in the Netherlands. – Add to Favorites “Email Open Rate Onderzoek” (2016)
The total (non-unique) Mobile Email open and click rates differ very heavily per industry, with relative differences over 200% and more. Consumer services has the highest average percentage of total opens on phones with 42.96%.Health Care (20.65%), Consumer products (26,41%) and Associations (24.95%) display the lowest mobile open rates. – Knotice “Mobile email opens report 2nd half 2013” (2014).
The number of mobile e-mail users is predicted to grow 22% in 2015 and 23% in 2016 – The Radicati Group “Email Statistics Report, 2014-2018”
In 2017 2.282 million people will access email via their mobile device.- The Radicati Group “Email Statistics Report, 2014-2018”
Optimizing for mobile had a positive impact on the results of email campaigns for 36% of B2B marketers and 25% of B2C. flexmail “Email barometer 2013 – 2014 report Belgium” (2015)
After seeing a marketing email, 38% of consumers have purchased on a smartphone. While 47% say they have purchased from websites, 45% have made an in-store purchase. – Fluent ”The Inbox report 2016, Consumer perceptions of email” (2016)
Can’t get enough? Have a look at the ultimate Marketing Automation Statistics overview.
The figures in the pie chart overstate mobile email by about 5x. Opens are tracked by loading little “web bug” images and so are only counted if images are enabled. iPhone and other iOS devices enable images by default, unlike other major email clients, leading to the huge amount of over-counting seen above.
Here is a version of the same pie chart, with this error corrected, showing iPhone and Android neck-and-neck, as one would expect from their useage shares:
http://media.tumblr.com/tumblr_lnajj2XUG91qg59v8.gif
Interestingly, iPad seems to be doing extremely well, per user, even after removing the distortion.
Calculations are here:
http://blog.marketingxd.com/post/6856085970/mobile-is-4-of-email-not-20
– Pete
Thanks for adding that Pete.But also knowing that your corrected pie chart isn’t perfect, because clicks also count as opens and you didn’t take those into consideration (assuming they where the same). All open figures are flawed one way or the other, but we are trying to get a feel for the market here.
So great work on the recalculation. I will update the post later, to include your stats.
Hi Jordie. Agreed. Incorporating clicks into the maths could reduce the overcount a bit. BTW I would love to see figures for clicks, or outcomes, because those would both be a better guide to useage than opens, but I think the report we’re both working from didn’t give them. Let me know if you want to try and agree a common position on the real useage figures.
Or just forget the pies altogether, as they have no place in data analysis.
Save The Pies For Dessert:
http://www.perceptualedge.com/articles/08-21-07.pdf
Our Fascination With All Things Circular:
http://www.perceptualedge.com/articles/visual_business_intelligence/our_fascination_with_all_things_circular.pdf
Interesting article though, Jordie! Thanks a lot!
This is actually brilliant! I’m never using one again!
Very interesting. 15% of mobiles is my usual expectation. Let’s not forget some newsletters look broken (default webkit upscaling not turned off) or websites incorrectly redirect incoming requests to wrong pages on mobile version of website (let’s leave those brands secret).
I use iPhone almost exclusively for my personal email needs, it’s just easier.
[…] some 70 million US consumers access their email inboxes through a mobile device, and subscribers’ bottomless appetites for […]
[…] an extra channel / device to leverage in growing our email list. And especially now that there are more and more people are using smartphones, it is extra interesting to look at email list growth via […]
Some of these figures are from Justine Jordan, Marketing Director of Litmus, at http://twitter.com/#!/meladorri
I can’t find the data published on the Litmus site, but I did find the following page which casts doubt on their methodology: “Why does Litmus report more opens than my mailing software?”
http://litmus.com/help/analytics/differences-in-open-counts
Justine is great! The numbers are a custom query on the Litmus data, so they aren’t published on their website. The numbers show the total opens, or rather “open requests” done on their measurement images. This will differ from other measurement ways, but if we assume that the error margin on all platforms are the same (and i don’t know for sure). The percentages still stand.
[…] this moment Mobile email can account for 10 to 30% of email opens. Not something to just wave away. You might even feel the need to create a mobile email strategy. […]
Can you shed some light on mobile email use and demographics who do it differ between inner city poor and inner city professionals middle class and above?
You rock Jordie! Excellent article.
Thanks LaTonya!
A lot of information here. And great info! Thanks for sharing. I will pick your brain.
Perfect Eric, let the picking begin.
Dont get stat on Webmail–shouldn’t that be broken down by device used to view–mobile vs. desktop?
Ideally,
yes. But those stats are simply not often measured and reported. If you come across any reports that do, please let me know, I will be happy to add that info.
your ultimate stat is different at the top of the page vs the bottom of the page…is it 45% or 50%?
It once was 25, then it became 35, then 45 and now we are at 50. :)
At first I was afraid, I was petrified, thinking I could never live without big pictures in my emails.
Today, with the Gmail & Yahoo apps, my email displays just fine. All the hoopla about mObile emails has fallen to the wayside. Sure, some pictures are too wide for my phone’s screen, so I just flip it to portrait mode & … voila!
The following statement is misleading:
“More email is read Mobile than on a desktop email client or via webmail. Stats say 38% of email is now opened on a mobile device, with 33% for desktop and 29% for webmail.”
“Webmail” can be checked on desktops or mobile devices equally. You cannot mix devices with email service providers.
Hi Nadja, to come back on that. Webmail clients can be accessed via mobile devices. Then would be called mobile-webmail. Those mobile-webmail numbers are generally counted under mobile. I hope that clarifies it for you.
OK, so that makes the original statement even MORE misleading. That means that 62% of email is read on the desktop. It doesn’t matter at all whether it’s in a browser or an email client. It’s not even close. Desktop beats mobile by nearly 50%. “More email is read Mobile…” just isn’t true in any meaningful way.
Hi
Porsche, The graphs are showing the
difference in environments the email is read in. Traditionally these were desktop
clients (outlook 2010, etc.) versus webmail (hotmail, gmail, etc), hence the
split. The term “desktop client” doesn’t mean it is on a
desktop, it could be on a laptop for instance. This is considered general knowledge amongst email marketers, but I hope that clarifies it even further.
thanks for sharing! always looking for interesting information on how to improve email marketing for mobile.
May you tell me when, specifically, did you post this.
EngageBuilder tracks mobile, pc and tablet opens and reports the name of the device. In addition to email marketing EngageBuilder offers a full suite of cross-marketing tools for mobile.
Thanks Jordie. This is an awesome compilation of statistics.
Are these global stats, or for a specific region?
Hi Nina,
It is a mix, some of them are global, ESP (email service provider) or industry dependent. The stats here are a compilation of “a lotta” research and studies.
Great info here Jordie.
Just a suggestion – it would be good if you could add the publishing date of the post somewhere so that if the stats are referenced on other blogs they can be attributed to this specific point in time. Or alternatively, maybe every time you add the relevant year at the end of a particular stat (as you have done throughout this post) you can also add the month, especially for recent stats (i.e. from this year). After all, a stat from Jan 2013 would most likely be very different in October 2013, but if it just says “2013” then it could be a bit misleading.
Noya, thanks. I keep updating the post at the top (in the intro) I have the month I last added or changed the article (which is, this month! ).
I also was looking for this. I found it, but it would be easiest if it was a date string at the top of the article.
Thank you for a great and very informative article.
Very well researched article. Well done! I would also add a few stats from a very funny slide share presentation.
http://www.textmagic.com/blog/mobile-user-stats-every-successful-marketer-should-know/
Nice post . Thanks and great
Skyle Rayne: http://www.youtube.com/watch?v=5NYVjoVxW6I&feature=youtu.be
Great Article.
It would be really nice to have some stats around the healthcare segment specially different healthcare segments.
Thanks
If I find them, I will add them. That is what I get for calling it “the Ultimate mobile email stats ” ;)
Great information! Very helpful! Can I use some of these for my presentation, Jordie? :)
Yes, of course you can. Please do mention this page and the original sources.
Jordie:
A brilliant compilation, bravo!
Paul Babicki
Netiquette IQ
The BlueHornet stat adds up to more than 100%. What are the correct numbers?
Hi, the question was probably a multiple choise where more answers were possible so thats why the percentages are more than 100% combined.
Hey Jordie —
What a pleasant surprise to do a Google search and to come across your excellent blog post. Great to see you’re doing well, my friend. No surprise that you’re providing great posts like this one!
Keep up the good work.
Cheers,
Jamie Turner
Hi Jamie, thanks,
You know that is a big compliment from the man that wrote “Go Mobile” back in the beginning of 2012! Hope to see you soon
Great to hear from you, Jordie. I’ll be in London in late September/early October. If there’s another event to speak at in Amsterdam, just let me know! Cheers, Jamie
I’m curious if you have any information pertaining to donations via emails viewed on mobile devices. I’m working with a non-profit that has very heavy email views on mobile, but not donation conversions. Great information and statistics!!
Wow, how long did it take for you to put a great post like this?
Certainly email has made it’s comeback .. thanks for smartphones.
But also, marketers have become smart by leveraging platforms like Netcurate.com for smarter and relevant content sharing, which I guess was earlier missing in email marketing.
It was more of one email for all – which was killing the effectiveness of Email Marketing.
Thanks for sharing this post!
According to some of most successful people online
Neil Patel of quicksprout
Jon Morrow of boostblogtraffic
Nathanbarry
People at fizzle.co
who made 6 figures+ in one year, used email as primary channel to sell their products and services.
All these people highly recommend to build an e-mail list to launch a successful blog or product and they also proved it.
These Are just a few examples, there are a lot of people who make hundreds of thousands of dollars every year by selling products and services to their email subscribers.
Hi Jordie – This looks like a bucket of random legos! I know that our stuff from 2 years ago isn’t worth mentioning since now we see between 48-52% of all email being opened on mobile. Mobile email consumption hasn’t yet reached 70% and it’s definitely not as low 35%. We are happy to provide more updated stats based on billions on messages a months, globally…
Hi Dave, I don’t know if the Lego statement was a compliment, but i do used to love Legos :). Feel free to send over those stats, you know the address.
please man give me e&g mail facebook doing from this account your give me?
who? use is myanmar frount this group in the people?
Great statistics andbackup Jordie, – We are always trying to find the balance between media,message, and timeframe. Mobile email is used to have many more sensitivitiesthan it does today – thus the best practices and usage trends evolve
frequently. If you’re interested for more insight in to email marketing trends- the good and bad – aggregated best practices can be found at:
http://www.pinpointe.com/blog/mobile-email-marketing-statistics-mobile-growth
As well as other email marketing articles about the following topics: Best times to send email marketing campaigns
1)http://www.pinpointe.com/blog/best-day-to-send-email-campaigns
2) http://www.pinpointe.com/blog/best-time-to-send-emails-for-b2b-and-b2c
3)http://www.pinpointe.com/blog/best-time-to-send-marketing-email-to-mobile-users
4) http://www.pinpointe.com/blog/best-time-of-day-to-send-email
Mobile Email Marketing
http://www.pinpointe.com/blog/mobile-email-marketing-statistics-mobile-growth
Auto-responders or Triggered email campaigns:
http://www.pinpointe.com/blog/trigger-emails-that-drive-revenues-webinar
B2B (“business to business”) lead generation
http://www.pinpointe.com/blog/secrets-of-successful-b2b-lead-generation-webinar
A very good list of information. I am glad I found your website. Thanks Jordie
Email Marketing
What a post!
hi Jordie! great resource – thanks for posting/updating! quick question – I know I saw/read a stat in the last 1.5-2yrs about ‘mobile email’ and optimization (responsive design) that stated appr 18% of mobile recipients will opt-out of a brands email if their mobile experience was poor… are you aware of that report/stat please? best, michael
Hi Michael, a research by BlueHornet called Consumer Views of Email Marketing says that if an email does not display correctly, 71,2% wil delete it – that is the closest research I am aware of.
Honestly I don’t think that 18% opting out is realistic. Even if the respondants said so, something as dramatic as that will never happen just because of the mobile experience.
Thanks Jordie – REALLY appreciate the response, and you being such a trove of good info and a great partner! Have a wonderful weekend!
Best,
Michael
[…] are also increasingly impacting SERPs—particularly mobile SERPs), since mobile email opens have grown by 180% in three years, and Google is trying to take advantage of this increased engagement on mobile devices. As of now, […]
[…] also increasingly impacting SERPs—particularly mobile SERPs), since mobile email opens have grown by 180% in three years, and Google is trying to take advantage of this increased engagement on mobile devices. As of now, […]
[…] also increasingly impacting SERPs—particularly mobile SERPs), since mobile email opens have grown by 180% in three years, and Google is trying to take advantage of this increased engagement on mobile devices. As of now, […]
[…] are also increasingly impacting SERPs—particularly mobile SERPs), since mobile email opens have grown by 180% in three years, and Google is trying to take advantage of this increased engagement on mobile devices. As of now, […]
[…] are also increasingly impacting SERPs—particularly mobile SERPs), since mobile email opens have grown by 180% in three years, and Google is trying to take advantage of this increased engagement on mobile devices. As of now, […]
[…] the templates produce responsive emails, which is way important considering people are reading emails on mobile devices more than desktops these days. Finally, and this is coming from a place of experience, MailChimp’s deliverability is every […]
[…] the way we communicate, checking email still remains a top priority for most individuals. Overall, 91 percent of smartphone users say they read emails on their mobile devices, and 53 percent of emails are now opened on a mobile […]
[…] More than half of all email is actually being opened on either a smartphone or a tablet. That’s why. Maybe it’s a much lower percentage for your specific company, but that’s no reason to piss off the people that do use mobile devices. […]
[…] also increasingly impacting SERPs—particularly mobile SERPs), since mobile email opens have grown by 180% in three years, and Google is trying to take advantage of this increased engagement on mobile devices. As of now, […]
[…] The ultimate mobile email statistics … – Mobile email statistics: Growth and usage of email on mobile. 53% of total email opens occurred on a mobile phone or tablet in Q3 2014. This is an increase from the …… […]
[…] https://www.emailmonday.com/mobile-email-usage-statistics […]
[…] When you say mobile engagement, the first thought most marketers will have is social. But for the past few years, there has been a clear shift over towards mobile devices opening email, finally passing half way (53%) in Q3 last year. […]
[…] are also increasingly impacting SERPs—particularly mobile SERPs), since mobile email opens have grown by 180% in three years, and Google is trying to take advantage of this increased engagement on mobile devices. As of now, […]
[…] are also increasingly impacting SERPs—particularly mobile SERPs), since mobile email opens have grown by 180% in three years, and Google is trying to take advantage of this increased engagement on mobile devices. As of now, […]
[…] also increasingly impacting SERPs—particularly mobile SERPs), since mobile email opens have grown by 180% in three years, and Google is trying to take advantage of this increased engagement on mobile devices. As of now, […]
[…] are also increasingly impacting SERPs—particularly mobile SERPs), since mobile email opens have grown by 180% in three years, and Google is trying to take advantage of this increased engagement on mobile devices. As of now, […]
[…] Today, more email is read on tablets and phones than on computers. […]
[…] dato no menor que explica esta expansión se desprende del siguiente estudio realizado por el sitio emailmonday, especializado en email marketing, que indica que durante 2014 casi la mitad del total de mails […]
[…] also increasingly impacting SERPs—particularly mobile SERPs), since mobile email opens have grown by 180% in three years, and Google is trying to take advantage of this increased engagement on mobile devices. As of now, […]
[…] for mobile or traditional e-commerce that requires no checkout. According to the Experian ‘Quarterly email benchmark report,’ (IQ3 2014) ‘53% of total email opens occurred on a mobile phone or tablet in Q3 2014. […]
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[…] about 66% (source: emailmonday.com) of emails are opened on mobile devices so if yours isn’t optimised for mobile the chances are it […]
[…] bleibt oder schon zum alten Eisen gehört. Wir haben letztens gelernt, dass E-Mail Marketing erfolgreicher ist als Facebook & Co. Heute wollen wir mal sehen, was die wichtigsten Regeln sind, um den […]
[…] Emojis and Symbols – As of March 2015, 45% of all email opens occur on mobile devices. To match this trend, many vendors are now testing email subjects designed […]
[…] https://www.emailmonday.com/mobile-email-usage-statistics […]
[…] 33% of email recipients open emails based on subject line alone. An effective practice is to spend as much time working on your subject line as you do designing your entire email. […]
[…] now accounts for as much as 70% of email opens, and with attention spans maxing out at 8 seconds, that’s a very small window of opportunity for […]
[…] to the Ultimate Mobile Emails Statistics Overview, 90% of current smartphone owners access their email on their phone and 5 years from now, 78% of […]
[…] work. They’re using them on the road, on sick leave, and to get ahead of the morning rush. In an Acxiom Digital Impact Study, 36% of respondents claimed to check their email as soon as they wake up, and another 21% check it […]
[…] is most likely to read your email and make sure that your email is optimized for that device, as 56% of smartphone users have made at least one purchase after receiving a mobile promotional […]
[…] um Ihre E-Mails zu lesen und stellen Sie sicher, dass Ihre E-Mail dafür optimiert wurde, denn 56% der Smartphone-Nutzer machen mindestens einen Kauf nachdem Sie mobil eine Werbe-E-Mail erhalten […]
[…] The number one activity on mobile is – email […]
[…] 多项研究表明，现在至少 50% 的邮件是通过移动设备阅读的，但是没有数据显示同样的情况转移到撰写邮件上。换句话说，我们日常体验更可能证实，大部分忙碌的移动用户倾向于使用他们的邮件应用阅读邮件。 […]
Can you given the percentage by platform/environment in general and advise if these are world wide or just US?
[…] More than half of emails are read on a mobile device. And some studies claim even more than that. […]
[…] and ultimately boosting the success of their campaigns. Especially given that research from the Email Marketing Industry Census 2015 found that just 34 percent of companies just have the ‘basics for mobile optimisation in […]
[…] Hij was bijna over het hoofd gezien, maar deze kleine tip is geïnspireerd door Martin Boschhuizen van Albelli. Jaren terug was wel deze wel heel erg minuscuul en eenvoudig te negeren, maar het kabouterkanaal van de e-mailmarketing is inmiddels huge. De enorme onverwachte groei van mobile betekent dat deze qua kanaal er nu wel boven uitsteekt, maar bepaalde marketeers zijn niet meegegroeid helaas. […]
[…] – it’s rushing towards it in a big way. 53% of emails were opened on a mobile device in 2014, says a study from Experian. And Marketing Land reports that more people access the internet on mobile than on […]
[…] it on small screens will look awful with each element misaligned and broken columns. According to EmailMonday, 91 percent of consumers are checking email on mobile devices on a regular basis. This is one of the […]
[…] The final, and possibly most staggering statistic about mobile usage is that 43% of emails are opened on a mobile device, according to Email Monday. […]
[…] account for 15 to 70% of email opens, depending on your target audience, product and email type. eMailmonday– “the Ultimate mobile email stats” (2015). Despite the fact that more people use their […]
[…] to emailmonday, 45% of email opens occurred on mobile, 36% on desktop and 19% in a webmail client. If on […]
[…] Not only that, our friend has also eloquently explained on how email marketing is a must-have for marketing. Read all about the reasons why in here. Now, to make it big in the current email marketing era, you should realize that a large sum of recipients/subscribers are going to read emails on a mobile device (48% emails are opened on mobile). Hence, the stellar email marketing campaign should also consider the massive (and growing) use of smartphones and tablets. You can find the complete statistics for mobile emails here. […]
[…] – it’s rushing towards it in a big way. 53% of emails were opened on a mobile device in 2014, says a study from Experian. And Marketing Land reports that more people access the internet on mobile than on […]
Hi! I just came across your article and loved it. It’s very informative. I’m currently doing some research on the cost of bulk emailing and the volume and how the two have changed over the years. Any insight from you would be highly appreciated and valued.
Hi Udita, as a trend volume has gone up and cost (as CPM is concerned) for sending marketing mails has gone down. Are you looking for stats or looking into a specific Email software solution?
[…] Imagem: emailmonday […]
[…] знали, что практически 66% имейлов сейчас открываются на мобильных устройствах? Без […]
[…] and how it can help you, but before you begin an email marketing campaign there are four tips from EmailMonday that you should […]
[…] ExactTarget shows that 91% of consumers check their email at least once per day on their smartphones. This makes mobile devices the most used for checking email. […]
[…] ExactTarget shows that 91% of consumers check their email at least once per day on their smartphones. This makes mobile devices the most used for checking email. […]
[…] ExactTarget shows that 91% of consumers check their email at least once per day on their smartphones. This makes mobile devices the most used for checking email. […]
[…] ExactTarget shows that 91% of consumers check their email at least once per day on their smartphones. This makes mobile devices the most used for checking email. […]
[…] ExactTarget shows that 91% of consumers check their email at least once per day on their smartphones. This makes mobile devices the most used for checking email. […]
[…] If you’re an email marketer this is something you need to think about, 45% of email opens occured on mobile… https://www.emailmonday.com/mobile-email-usage-statistics […]
[…] ExactTarget shows that 91% of consumers check their email at least once per day on their smartphones. This makes mobile devices the most used for checking email. […]
[…] 61%的手机流量，我根本没法淡定！而且现在一直在忙于这个case。其实不淡定的不光是我，面对爆炸增长的移动端流量，Google也淡定不了，尤其是在过去3年，仅仅Email在移动端的打开数量就增长了180%。（所以，当我们外贸业务员琢磨邮件发过去的体验怎么样时候，如果你还在电脑端测试，你已经落后了。） […]
[…] ExactTarget shows that 91% of consumers check their email at least once per day on their smartphones. This makes mobile devices the most used for checking email. […]
[…] ExactTarget shows that 91% of consumers check their email at least once per day on their smartphones. This makes mobile devices the most used for checking email. […]
Great information has been made to the post, love to see it here..well managed and represented. Keep it up. Bulk SMS Marketing Services in Delhi
[…] on desktops, on mobile devices they will appear directly in your inbox. According to Emailmonday, 75 percent of Gmail users access their accounts on mobile devices. Email, like social media, is something that people constantly check whether at a desktop or, […]
[…] devoted to shopping during the holiday season are increasingly popular, and 45% of people check such emails on their mobile […]
[…] Did you know that, if your email marketing is not optimized for mobile, you could be missing out on as much as 30% of your market? To find out why mobile optimization is an absolute must, take a look at these email marketing stats and mobile email usage stats. […]
[…] Device Management – https://www.emailmonday.com/mobile-email-usage-statistics […]
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Very interesting information. I just wanted to ask about the colorful bar chart with vertical yellow, orange, green, and blue bars. The graph has 4 colors, but the key below only shows 3 variables. What is the 4th?
Hi John,
I think you refer to the Campaign Monitor “Email interaction across mobile and desktop.
There is a yellow piece of that bar chart, it represents the registered opens that could not be identified as either a webmail, mobile or desktop open. So 3 identifiable types in the key and the yellow one for the rest of the opens :)
Awesome info here, Jordie! This post was really helpful for a similar article I wrote recently, which was roundup of all kinds of mobile stats, including email marketing. Email is certainly an important subset of mobile marketing, so I thank you for sharing! If you’re interested in checking out my mobile marketing stats overview (it seems you quite enjoy statistics) you can do so here: http://mobilemarketing.readz.com/mobile-marketing-stats
Best,
Bart
P.S. Will this post be updated for 2016?
Hi Bart,
I constantly update the post including 2 times in the first week of January 2016 :).
There is a “last updated” month at the top of the post just below the block with the Ultimate Mobile email stat.
Very informative post, good statistics!!!! Having an access of emails in the palm of our hand is no longer a dream, since advent of new technology brought thousands of smart phones that can be used to do this task from anywhere. Fortunately, various email apps are out there in the market that you can easily download without spending a penny. See Mailwise play.google.com/store/apps/details?id=com.syntomo.email&hl=en an app designed to clear up clutter from inboxes. It supports AOL, GMAIL, YAHOO, LIVE, OUTLOOK etc. and show emails in chronological order, good formatting and streamline your inbox for easy access.
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The survey topic seems very interesting and I too check emails on my mobile phone. These reports cover every detail. Did you use any tool for this? I am looking for a survey tool that provides such reporting features too. I have heard SoGoSurvey offers some similar features. What’s your take?
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Insightful post but I thought I should bring to your attention that it was 56% of emails which were opened via mobile/tablet (from the Experian Q4, 2015 report) not 65%
Thanks for catching that one Maria, I corrected it just now.
Hello Jordie,
I just came across your blog and found it to be really helpful for my current research on email marketing ‘mobile vs desktop’. According to your blog, email marketing that has been optimized for mobile devices faces the maximum open rate and click through rate, thereby facing a greater ROI. Therefore, what are your thoughts about email marketing? Will it be mobile mobile concentrated or stick to desktop itself?
As we can see from all these stats, more and more emails are consumed via mobile devices. So email marketing needs to figure in mobile. You don’t have the privilege to ignore it.
What a meticulous work was done by you, Jordie! Thank you for the stats charts. Never could think that email marketing could be analyzed in that many metrics…
This was a good read! Thank you for sharing your thoughts. I found this interesting blog that may be helpful , check it out http://bit.ly/2bKA9cS.
The stats on responsively designed emails performing better always make me wonder: Is the higher performance due to the responsive code, or just the fact that the template is generally mobile friendly? I bring this up because most mobile email apps still do not support responsive design (i.e. Outlook, Yahoo and Gmail — unless it’s the Android Gmail app).
Saying devices don’t support responsive design isn’t accurate. You can always design for mobile first. Being responsive means supporting media queries (which Gmail announced that it is adding support for this month) or writing fluid code utilizing percentages.
Also, at the time of this writing, Android Gmail has never supported media queries, so I’m not sure what you mean by your statement responsive design. As I stated above, it will support it later this month.
[…] devices, but probable it’s really significant. However, here’s a report that talks about mobile email usage statistics. For you to get an idea 70% of people use their smartphones to read their emails. Pretty […]
I would like to see which mobile device+email client combinations were most popular or which were in decline. Not being able to find stats on this makes it hard to prioritize what to test.
Litmus also only shows client open rates, without defining if the client is on a mobile or desktop device.
Excellent post and great that you update it. I’d be interested in seeing more stats in relation to medical professionals. Do you have a post specifically about the medical market?
May be able to help with that particularly re email. 708.334.8414, terrynugent@outlook.com
Nice Article about mobile email user.
that means we need responsive emails for email marketing and you can find templates and newsletters at http://www.templatebhai.com shop and download editable newsletter.
Nice Article about mobile email user.
that means we need responsive emails for email marketing and you can find templates and newsletters at http://www.templatebhai.com shop and download editable newsletter
What happened to the 35 to 55 year olds?
Hello Jordie,
Very nicely explained.It is true that there is a majority of email opens are on mobile devices.Nearly 68 percent of emails were opened on a mobile device, with 52 percent of those being opened on smartphones. The iPhone was the dominant device, generating 42 percent of all email opens. The desktop saw just over 32 percent of email opens.In email marketing industry, focusing on mobile devices has become more important as it is providing more conversions than the other sources does.
Thanks,
Team-Easysendy Pro
Hello Jordie,
Very nicely explained.It is true that there is a majority of email opens are on mobile devices.Nearly 68 percent of emails were opened on a mobile device, with 52 percent of those being opened on smartphones. The iPhone was the dominant device, generating 42 percent of all email opens. The desktop saw just over 32 percent of email opens.In email marketing industry, focusing on mobile devices has become more important as it is providing more conversions than the other sources does.
Thanks,
Team-Easysendy Pro
This is great! Any chance you’ve found any metrics on which mobile email clients are getting the most use?
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[…] Ecco altre interessanti statistiche sull’emai marketing mobile. […]
[…] 22) It’s estimated that 91% of consumers check email at least once a day on their smartphones (Email Monday) […]
This is a little tricky to explain in terms of our business model but the main subject is a simple concept
Our eCommerce business is a little different in terms of the model for recognizing revenue. The transaction type that counts for revenue recognition can have a customer waiting in a queue for their turn. They can no be in a position > 6 but it is unknown how long they will have to wait.They can see themselves move up in position in the queue
In many cases, the queue becomes suspended when the desired service goes off line and the return might be in 4 hours, the next day, the day after the next day.
In other words the fulfillment of the customers order is to a degree outside the control of the customer and it is common that the service becomes available when the customer is not
Because of this situation, I believe there are opportunities to offer the customer an alternative choice and one of the triggers I have considered is offering the alternative when I believe the customer is close to the end of their day. We believe immediacy is the biggest driver for customers emotionally. So me thinking is if the customers is queued up, but may turn in for the night shortly, they may be receptive to an alternative service
To do this I need to see if i can determine what a customers daily wake/sleep cycle is from the data we have and I have clicks on the services/products on our websites, purchases, deposits to their accounts, redemption of loyalty points, can calls into our service reps
MY question is if anybody else has looked to turn their customer data in this type of customer profile information?
In some case, its very clear , there are 4-6-8 hours gaps where there is no activity. However sometimes there is activity for most of the day hours and I’m going to define some type of waiting system to see if the instances at 2 am total 4 but the average count for the other hours in the day is 19, the 2 am is an outlier and will not extend the derived cycle to include it
I’d love to hear if anybody has any info on deriving this information
How up to date are the stats on this page? At first, I thought it was 2017 but now I’m not sure because of how old the comments are, mine not included.
Each stat has the year and publication behind it. I keep updating the page almost every month and have been doing that for multiple years now :D
easy to understand…great