This was done in a unique position:
* The list wasn’t mailed in a long time so a complete chance to re-engage with my email list
* A new formula was introduced with now curated content, engagement prompts & exclusive content!
We tested the following subject lines:
A: I promised to get back to you with these Golden Nuggets
B: Your marketing briefing had to reboot – Results inside
or was there no winner between the two?
117 people voted for which they thought would be winning….
And people commented as well – thanks gang!
So what are we really testing with these two? (Hypothesis)
Both of the options present a change but A is pointing towards the relation (I promised) and B to something of theirs (Their Briefing). Both creating some tension – and excitement (maybe?).
The Hypothesis (what I thought would happen, and wanted to test) was:
“More subscribers will open the newsletter when re-engaging after a long time when pointing to the relation.”
Now the Hypothesis is good, but I know based on the test you can’t 100% say that was the ONLY difference between the two. What do you think?
But this is the lesson: Even if you are doing a “random” test, think of a reason why. – why would one do better than the other?
That is rationale and will inspire further tests!
Subscribe for the newsletter here:
Sooooo, ready for the results?
Other subject lines considered (because you should alway write more than just two subkject lines)
1: Oops, this is the only Marketing Vacation you don’t want.
2: Arnolds “I’ll be back” method put into Marketing Action
3: This Hibernating Superpower made the Avengers look like Pussies.
4: Why All-You-Can-Eat isn’t great for marketing.
5: 10,9,8,7.. Re-booting the email formula
We’ll be doing more unique, exclusive things like this and experiments, so give in to your FOMO and subscribe to that newsleter.