We have known personalisation to be a winning tactic for years. But what could we do if we go beyond the possibilities of yesterday, and create new content and experiences on the fly? With personalisation as the starting point, brief AI to generate new content that is totally personalised? This is what Generative Personalisation is
Research says that more than 50% of companies doesn’t have an email marketing strategy. That is a shame. A good strategy it will take you from AD-HOC to Structure, allows you to prioritize, and make a plan, put it on a timeline, and stick to. It is all about answering tough questions and then choosing
Welcome to the future of email marketing and Marketing Automation. My annual review of all email marketing trends and predictions. In this post, you’ll find all email marketing trends of today about email marketing automation tomorrow… How will marketers win in the ever-evolving email marketing landscape?What are the new trends to look at in detail?What
Buzz en fuzz rondom het boek E-mailmarketing in 60 minuten
What lessons can we markets learn from the highly popular Pokemon Go? If you really like to find out, read on...