Create something memorable and it can inspire many others. In the email marketing quotes Hall of Fame only the worthiest, deepest, truest and soundbite-iest are considered. Read them, share them and most of all Quote them every chance you have. Feel free to let your own digital marketing efforts be inspired, and tell me if
Last time I wrote about Social media tools and tactics for email marketing. In short: the email strategy and tools available to you determine your success in combining Social media with email marketing. So what type of social media functions are available? Here are some examples of social media functions that are available inside your
Email marketing and social media go well together. But where is the catch? If your company is active with email marketing and on social channels, there is an added bonus. You can combine them. But there are quite a few challenges. So how do you combine email and social for your company?
I am fascinated by the integration of online and offline marketing campaigns. Just a few years ago a marketing plan was layered by sending messages (tv, direct mail or email) to a person’s home, building brand awareness outside the home on the way to the brick and mortar store, and once he or she steps through the door, move the shopper with in-store advertising to the moment of truth decision of placing the product in the basket or not.
Many companies are looking to engage their audience across multiple channels. Using twitter to entice people to sign up for their email newsletter, tv ads to drive traffic to their website, one sales- or promotion channel to promote the other. Many are adding ‘social buttons’ to their email messages now, calling it an integration (
The second day of the email insider summit 2011 was also a gem. I made a compilation of the best tweets. Cross channel @martinlieberman: People engage differently on social and email. Can’t just repeat your content on both channels. @martinlieberman: Anna Lee: UMG was on MySpace, then it went bust. Had to start over on