social media

The challenge of integrating marketing channels

I am fascinated by the integration of online and offline marketing campaigns. Just a few years ago a marketing plan was layered by sending messages (tv, direct mail or email) to a person’s home, building brand awareness outside the home on the way to the brick and mortar store, and once he or she steps through the door, move the shopper with in-store advertising to the moment of truth decision of placing the product in the basket or not.

Email Insider summit top tweets day 2

The second day of the email insider summit 2011 was also a gem. I made a compilation of the best tweets. Cross channel @martinlieberman: People engage differently on social and email. Can’t just repeat your content on both channels. @martinlieberman: Anna Lee: UMG was on MySpace, then it went bust. Had to start over on