Last year Vodafone Netherlands started with a new email marketing prospecting program. Growing their customer base is a real challenge, seeing the mobile phone market is shrinking. Immediately after launching the email program, they started with Marketing Performance Improvement. Vodafone is also using some innovative list-growth techniques, which are certainly paying off.
Bryan Eisenberg was one of keynote speakers at the Fusion Marketing Experience. The event had a very impressive line-up with experts from all parts of digital marketing. Bryan shared his e-mail marketing tips: With a presentation on the second day about about one of his favorite topics “Always be testing” (also the name of his
This is the feedback and tips page for "Driving e-mail sign ups", the white paper. [get signedup="1"]Download your copy of the whitepaper here[/get] [get signedup="!1"] Don't have the whitepaper yet? It's a free gift when you sign-up for the emailmonday newsletter. Go and sign up now [/get] Dont forget to come back and post your
Monday afternoon the brand new sign-up for my email newsletter page went live. Yes, I will be sending out an email newsletter and yes it was a shame that I didn’t get around to it earlier. And yes all rants about why i didn’t do it earlier and praise for getting around to it CAN be
Most e-mail marketing tools will easily give you a report of open, click through, bounce rates conversions, etc. But most of the time these numbers are for the entire list that was sent it to. A tricky business, because it doesn’t say anything about the variance between different parts of your list. Unless you separate