event driven email marketing

Lead generation with a heartbeat; the email marketing prospect program of Vodafone

Last year Vodafone Netherlands started with a new email marketing prospecting program. Growing their customer base is a real challenge, seeing the mobile phone market is shrinking. Immediately after launching the email program, they started with Marketing Performance Improvement. Vodafone is also using some innovative list-growth techniques, which are certainly paying off.

Birthday email whitepaper with examples

It is your birthday! Or maybe it isn’t…. Doesn’t really matter, because birthday emails are a marketers best friend. Find out why in this Birthday Email whitepaper, once you sign up for our newsletter. Download your copy of the Birthday Email whitepaper. Includes lots of examples of actual real life birthday emails. What makes them

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