When Google first started working on their Priority Inbox, they released a whitepaper on (a part of) the inner workings and sorting in the Gmail client. As you might know, the priority inbox tries to learn what you think are important messages. Based on those learnings, it puts the most important mail at the top
Create something memorable and it can inspire many others. In the email marketing quotes Hall of Fame only the worthiest, deepest, truest and soundbite-iest are considered. Read them, share them and most of all Quote them every chance you have. Feel free to let your own digital marketing efforts be inspired, and tell me if
Which marketer wouldn’t want to increase customer loyalty? If your aim is to get more repeat purchases and continued subscriptions you are in good company. Not surprisingly, 45% or more of email marketers have improving customer loyalty defined as an email marketing goal. This is consistently seen in several reports.
“Focus Daniel-san, Focus!” Mr. Myagi, the wise teacher from the karate kid movies had a great point there. Because without focus, how to create an effective email marketing message that delivers a strong punch? A problem with many email promotions is the lack of focus. The question: “What do you want me to do?” remains
Wouldn’t it be great that your work was done, even if you weren’t in the office? Reality is that most of us will have to grind through a huge pile of emails coming back from vacation (or even when just away for a single day). But at least we let people know that we are
Email marketing split tests are a known best practice method to ensure your email is preforming at maximum capacity. Every email marketer should know the the email testing essentials. But not all A/B split tests are created equal. There is more to it if you want to create true impact, so make your split tests