While giving trainings, I tend to (try and) make people think. Often I ask the attendants to come up with the one thing that would help him the most in their email marketing. If they come up with it themselves, that question is sure to deliver the most value to them. Well actually, most often
Email marketing split tests are a known best practice method to ensure your email is preforming at maximum capacity. Every email marketer should know the the email testing essentials. But not all A/B split tests are created equal. There is more to it if you want to create true impact, so make your split tests
“Show me the money”, is what we hear these days. Marketers walk around using reporting tools and spreadsheets to measure what works best. Email marketing ROI is a metric that shows how much the Return On your email marketing Investments are. How much money is earned in relation to the money spent. But knowing your
What elements make up an effective email marketing message? In email marketing it is all about the interaction of elements. We walk you through the anatomy of effective email marketing messages from head(er) to toe. A recipient of an email marketing message goes through a number of steps beginning with the descision to open that email (or not).
Do you know the hit/miss ratio of your e-mailings? The better your email program, the higher your HIT ratio is. But what elements have a real impact on email marketing success? Here are three often overlooked tactics increase Audience Match with your messages and get a better email marketing Hit-Ratio.
Email marketing and social media go well together. But where is the catch? If your company is active with email marketing and on social channels, there is an added bonus. You can combine them. But there are quite a few challenges. So how do you combine email and social for your company?