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In the Email Addiction research we uncover how consumers use email and think about email marketing. We all want to know the views and behaviors of consumers that have the greatest impact on email marketing. But as an email marketer, it is easy to stop seeing email the way consumers see it. Email Addiction Report
Email marketing has always been one of the core digital marketing techniques in the marketing-mix. I was honered to author this year’s National Client Email Report with the DMA UK and Email Hub. The report is based on a survey of client-side Marketing Professionals on the use and results of the email channel. What are the main conclusions from the report?
The need for engagement in marketing and in the case of this document, email marketing, is often discussed and seen by nearly everyone as important. No email best practice discussion is complete without a phrase like ‘sending campaigns that are relevant and produce high engagement’ is key.This document is a discussion paper around a key
