Email marketing is far past being a static channel, real-time dynamic emails are adding the competitive edge today. A lot of companies continue to send static email marketing newsletters, these have their merits, but there is a lot more to be gained with strong dynamic email. The possibilities that dynamic email marketing offers for 1:1
Customers are pretty picky on where they squander their precious time and attention. So imagine how great it is if you are the only one in your industry that does get that attention and can increase engagement with your audience over your competitors. It is definitely possible, but requires to rise above the common superficial
The brain is the most powerful instrument there is. Modern marketing is trying to catch up on how the mind works luckily we can now understand a bit more on how to make the most out of mental momentum. Expressions like “the first step is the hardest” or “In for a penny, in for a
Email testing is great because it eliminates guesswork and provides insight into your campaign’s effectiveness. 10% extra sales, 25% extra clickthroughs does that sound good? Email testing allows you to know which changes will give the best results. On top of that, it is pretty easy to do. But there is more to it. Here
It is important to realize what you are basing your digital marketing on. For it is possible to load the dice in favor of developing succesful strategies, by focusing on the building blocks and doing it in the right order. And stop staring at the bullet holes.
They are silent, not very obvious. And not seen by the untrained eye. Your gut says everything is all right and you get results and sales from your emails. Your design even looks great! But it takes more than a fantastic starting point to reach the finish line of conversion. Here are some of those