“Focus Daniel-san, Focus!” Mr. Myagi, the wise teacher from the karate kid movies had a great point there. Because without focus, how to create an effective email marketing message that delivers a strong punch? A problem with many email promotions is the lack of focus. The question: “What do you want me to do?” remains
Here is an exercise that can totally change your email marketing strategy for the coming year. The kicker is at the end, but stay with me, it is five minutes well spent. I have been helping email marketers for over ten years. Giving training and workshops, reviewing strategies as a consultant and crafting them in
For the relaunch of the emailmonday newsletter, I thought it was fun to do a email subjectline test and ask Marketers, which one they tought would win. This was done in a unique position: * The list wasn't mailed in a long time so a complete chance to re-engage with my email list * A
How engaged are your customers with your brand? Most marketers have customer engagement listed as one of their top priorities. Engagement might even be the core of their email marketing strategy. Let look at the most profitable ways to measure and increase it.
“What can I spend to get a new subscriber and what will it bring me?” a question that I often hear when marketers are creating their email marketing plans. The answer lies in knowing what an email subscriber is worth (to you). A customer lifetime value calculation of your subscribers combined with ROI of your email campaigns helps make smarter decisions, improving your marketing strategy. So how can you calculate ROI and the customer lifetime value of an email subscriber?
Getting your behavioural email marketing campaigns right is a process of trial and error. One of the great things about trigger-based email campaigns is that you can test and continually optimise them until they’re permanently increasing revenue for your business.