For the relaunch of the emailmonday newsletter, I thought it was fun to do a email subjectline test and ask Marketers, which one they tought would win. This was done in a unique position: * The list wasn't mailed in a long time so a complete chance to re-engage with my email list * A
With the current COVID-19 pandemic John Walsh and I put together an overview of the most helpful articles on email marketing, automation and messaging in crisis communication. We hope this helps marketers and business owners:* Firstly to adapt and get the right communication out* Make sure you have taken the right steps and didn’t leave
A lot has been written about persuading consumers to click and buy. But what are the differences in B2B email marketing and what does a strong B2B email campaign make? Especially when tapping into the strengths of B2B email marketing to promote your products and services, it is important to strike the right chord.
What will spark engagement with your readers? What will make them want to act on your message? Everybody can do with some extra inspiration. In this archive different types of interesting email subject lines patterns and the commonality that binds them.
They are silent, not very obvious. And not seen by the untrained eye. Your gut says everything is all right and you get results and sales from your emails. Your design even looks great! But it takes more than a fantastic starting point to reach the finish line of conversion. Here are some of those
In life you say “Live and learn”, in email marketing that is rather test and learn. A/B split testing is a proven way to optimize your email marketing.Even though companies know they should be testing and optimizing their email marketing more, they don’t. Sometimes that is for valid reasons, often it is not.