A lot has been written about persuading consumers to click and buy. But what are the differences in B2B email marketing and what does a strong B2B email campaign make? Especially when tapping into the strengths of B2B email marketing to promote your products and services, it is important to strike the right chord.
Have you ever noticed that some emails do better than others? A single send can outperform your average newsletter by a mile and then some. As an email marketer, you want to make sure you’re sending the most engaging emails possible. Why are some doing better than others? Can you lift all your email campaign results to that level?
What will spark engagement with your readers? What will make them want to act on your message? Everybody can do with some extra inspiration. In this archive different types of interesting email subject lines patterns and the commonality that binds them.
They are silent, not very obvious. And not seen by the untrained eye. Your gut says everything is all right and you get results and sales from your emails. Your design even looks great! But it takes more than a fantastic starting point to reach the finish line of conversion. Here are some of those
In life you say “Live and learn”, in email marketing that is rather test and learn. A/B split testing is a proven way to optimize your email marketing.Even though companies know they should be testing and optimizing their email marketing more, they don’t. Sometimes that is for valid reasons, often it is not.
I had the pleasure to record a video call with the lovely Pelpina Trip. She asked me for some practical emailmarketing tips. So I gave them! We discussed how to make sure people click through on your emails. reaching your target audiences with newsletters and saving time while marketing. Enjoy!