email marketing best practice

The very embarrassing #fail I made with MY OWN newsletter

I made a Big mistake. What happened? Well read on... as I redeem myself and the result is a pretty cool mix of my confession, Awesome Value overload and email re-engagement tactics.

Categories: email marketing best practice|

Unlocking the full potential of B2B email marketing

A lot has been written about persuading consumers to click and buy. But what are the differences in B2B email marketing and what does a strong B2B email campaign make? Especially when tapping into the strengths of B2B email marketing to promote your products and services, it is important to strike the right chord.

Categories: email marketing, email marketing best practice|Tags: |

Getting Smart With Email Marketing Segmentation

Email segmentation is a seemingly simple but extremely powerful mechanism. Many are already segmenting to some extent, but how about taking advantage of more advanced email segmentation?

Categories: email marketing, email marketing best practice|Tags: |

Effective Automation and Email tactics to increase webinar attendance

You can use Webinars and events to acquire new contacts, engage with leads, and cement relationships with existing customers. But attendees make or break the effort. Here are essential tips on using marketing automation and email to ensure your event is packed.

Categories: email marketing best practice|

Email subject line pattern inspiration

What will spark engagement with your readers? What will make them want to act on your message? Everybody can do with some extra inspiration. In this archive different types of interesting email subject lines patterns and the commonality that binds them.

Categories: email marketing best practice|

150+ A/B email split testing ideas you can use today

Have you ever noticed that some emails do better than others? A single send can outperform your average newsletter by a mile and then some. As an email marketer, you want to make sure you’re sending the most engaging emails possible. Why are some doing better than others? Can you lift all your email campaign results to that level?

Categories: email marketing best practice, email optimization|

The 4 silent conversion killers that secretly smother a great email

They are silent, not very obvious. And not seen by the untrained eye. Your gut says everything is all right and you get results and sales from your emails. Your design even looks great!

But it takes more than a fantastic starting point to reach the finish line of conversion. Here are some of those “silent conversion killers” you wouldn’t spot at first glance. […]

Categories: email marketing best practice, email optimization|

Why you should not be testing your email newsletter

In life you say “Live and learn”, in email marketing that is rather test and learn. A/B split testing is a proven way to optimize your email marketing.Even though companies know they should be testing and optimizing their email marketing more, they don’t. Sometimes that is for valid reasons, often it is not. […]

Categories: email marketing best practice, email optimization|Tags: |

3 practical email marketing tips [video]

I had the pleasure to record a video call with the lovely Pelpina Trip. She asked me for some practical emailmarketing tips. So I gave them! We discussed how to make sure people click through on your emails. reaching your target audiences with newsletters and saving time while marketing. Enjoy!

Categories: email marketing best practice, email optimization|

Elevator pitch your email testing in all 3 email marketing levels.

Email marketing split testing is a great way to increase your results. Send out different versions of an email and continue use the version that shows the most marketing muscle. Marketers know they should be testing and optimizing their email newsletters, but often they aren’t.

MarketingSherpa reported that 58% of email marketers don’t do any regular testing at all. […]

Categories: email marketing best practice, email optimization|Tags: , , |
Hi there,
Want to get more out of email marketing? Subscribe, because the really good email marketing tips are in the newsletter.
You can unsubscribe anytime, but you won't even want to.