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The automotive industry is one of those where a lot is to be gained by actively communicating with clients and prospects. In the benchmark E-mail Marketing in Automotive the emailmarketing of 19 different car brands from the Dutch Automotive Industry where exhaustively examined.

Contents of the Benchmark E-mail Marketing in Automotive

With more than 80 measurement points tracked per newsletter, the benchmark includes data on sendtime, frequency, send day, subject line analysis, from address analysis , calls to actions, Pre-header usage, Imagery, social media integration, personalization , opt out procedures, sender reputation, sender IP, to name a few.

A free preview of the Emailmarketing in Automotive Report is available here. (warning, in dutch!)