3 practical email marketing tips [video]

I had the pleasure to record a video call with the lovely Pelpina Trip. She asked me for some practical email marketing tips. So I gave them! We discussed how to make sure people click through on your emails, reaching your target audiences with newsletters and saving time while email marketing. Enjoy!


Tip 1: Call to Action

The most effective emails clearly direct the recipient towards the action you expect from them. So before you send out an email make sure you have a clear view of what you want them to do. Do you want them to go to your website, to buy your products to read or interact with your content? Make sure it is in your face and even better, in their face. So the structure of your email is pointing toward that action. And I add a little trick to see if you are doing it right.

Tip 2: Segment your newsletter

Segmentation has been at the top of the email marketing bucketlist for years now, but it is still on the list! It doesn’t have to be that hard though. You need data to segment your newsletters and direct sales emails, but it is surely worth it. Your email marketing becomes more effective, you earn more money and even your email marketing ROI increases. In the video I explain how you can form different segments.

Tip 3: Time saving email marketing tips

By organizing your e-mailmarketing well, you can save a lot of time. Some examples of email marketing timesavers are:

More email marketing tips

I was very honoured to discuss these topics for the Dutch online marketing blog Frankwatching. Can’t get enough from Pelpina? Check out Manchu Media. Do you have any questions or remarks? Let me know in the comments.

About the Author: Jordie van Rijn

Jordie van Rijn is an independent email marketing consultant. Next to helping companies improve their email marketing results he gives email marketing training and is a writer and speaker in the field of online marketing.
  • guptaabhijit318

    Lots of good email
    marketing tips in one place – thanks for this one! It is really helpful for
    young marketers like me who are new in the field of email marketing.

  • Akash Agarwal

    Thanks for sharing these nice video on practical email marketing tips. It’s a nice article. It helps me to understand email marketing properly.

  • Felix Brown

    Yes I agree with you. Email marketing is a powerful way for businesses to connect
    with people, allowing your business to send updates and information to your
    subscribers quickly and easily. Not only is that so but email marketing is also
    one of the most cost-effective way to stay in touch with your customers.

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  • Chandana Raja

    Segmenting the email newsletter is a majorly important tip! thanks for that tip! Yes sending only the newsletter which is entirely related to the particular subscriber is a really important as it interests the subscribers and makes him eager to look into more such emails . Adding a newsletter which is optimized to mobiles increases open rate too. it has to be really attractive and to the point. If it has a few call to action buttons as said in the blog, try to make it a bit bigger so that it is much more easier to be clicked on when viewed from mobile.Avoid buzzwords like free etc to make it look more professional . Here are 48 other tips to be noted while sending a email newsletter.

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