What is in the future of email marketing? Taking a look ahead is a great excuse to see what is happening and what we should be paying attention to. Email marketing is known to be a trusted and versatile marketing channel.
Summarized for your reading pleasure, changes and predictions in marketing, mind-sets, customer behavior, email providers and -tools that will without doubt influence the field of email marketing in the coming years.
What will the future hold for marketers that use the email channel?
As more and more future of email marketing articles get published, I’ll be updating this list. If you have any additions, do let me know.
The future of email marketing & technology
What will be the most interesting developments for ESP and marketing software for the coming 3 years? What can the marketer expect to see in the coming year? 9 industry experts let you look through their lens into Future of Email Marketing & Marketing Automation.
Read: The future of email marketing & technology through different lenses
What Does the Future Hold for Email? Experts Predict Some Big Changes
At ClickMail they decided to tap into their team and find out just what the New Year will bring, as well as add a number of “wishful thinking” predictions. Mobile will continue to grow in importance, Changes in SMTPUTF8 code as email goes global and Marketers will adopt Business Intelligence (BI) for trend spotting and deeper analytics through primarily data visualization.
Read: What Does the Future Hold for Email? Big Changes in 2015
The Future of Email Marketing
Dan Bruce of Envato Market writes about recent changes in email clients including Gmail Grid View and the mobile Google Inbox app. Email builders and marketing-on-the-go will continue to grow in popularity and fancy email marketing tools like Mailchimp Snap and the new Litmus Builder illustrate this.
Read: The Future of Email Marketing
Four innovations that will shape the future of email marketing
Based on research by econsultancy, Bola Awoniyi identifies 4 innovations in email that wil shape how the channel is used. A fully personalised, completely integrated key to cross-channel marketing where automated email campaigns will drive a majority of all messages.
Read: Four innovations that will shape the future of email marketing
Better Data and Personalization Are the Future of Email Marketing
Business News Daily spoke with marketing experts Jason Warnock, Len Shneyder, Dela Quist, Seamas Egan and Chris Penn to discover what trends are shaping the future of the industry. They shared five ways email marketing will evolve in the coming year: Contextual behavior predictions, Moving “up the funnel”, More sophisticated reporting and email as the gateway to omnichannel reporting.
Read: Better Data and Personalization Are the Future of Email Marketing
Email marketing innovations – what’s new?
If you think about innovation, the first thing that comes to mind probably isn’t marketing, probably you are thinking of the latest gadgets, self-driving cars and drones. But in the quickly-evolving marketing world a lot has changed in the way brands and consumers communicate. With a trusted and solid channel like email marketing, where does the real innovation takes place?
Read: Email marketing innovations – what’s new?
7 Email marketing predictions – for the remainder of 2015
Sheryl-Lynn Collins finds herself wondering about all the enthusiastic reading on email trends during the first week of 2015. Are they still relevant and current? Besides hyper personalization and mobile what are the other trends we need to keep an eye on? Read on: Predictions for the remainder of 2015
5 B2B Marketing Trends for 2015 That You Should Get a Head Start on Now
In B2B it is time to get personal and automated. Micro-targeting in a mobile dominated world and the use of Marketing Automation tools to deliver quality content. According to Lizetta Staplefoote of Visual.ly, marketing automation tools will change the way you play in B2B this year.
Read: Five B2B Marketing Trends for 2015
The Future of Email Marketing by Brennan Carlson
Brennan Carlson, SVP of products and strategy at Lyris narrowed the changed rules of email marketing and wealth of opportunities for digital marketers it creates down to six trends that are happening today that, according to him, will determine email marketing practices of tomorrow.
Read: The Future of Email Marketing by Brennan Carlson
The 6 Most Important Things in Email Marketing for 2015
We can’t do everything and especially not everything at the same time. So what will we be focusing our email marketing efforts on in 2015? According to this article by GetResponse, the top 6 is made up of: Strategy and campaign planning, Automated campaigns and marketing automation, Segmentation, Insights from measurement and analytics and Delivering relevant content.
Read The 6 Most Important Things in Email Marketing for 2015
Creating a 2015 Email Marketing strategy
Have you determined all the priorities for your email-marketing strategy in 2015? what is different from last year? Be sure to make mobile a top priority, use automation to create email drip campaigns and combining content marketing with strong lead-generation tactics in this article from FulcrumTech.
Read: Creating a 2015 Email Marketing strategy
What is on your email marketing bucketlist?
So what is in your future? We don’t read palms, but there must be some email marketing tactics and improvements you would want to get in place before you kick the bucket. Have a look at the topics that you can influence and create your own email marketing bucketlist.
Back to the future
Do you have the 1.21 Jiggawats that it takes to go back to the Future? What would you say to yourself if you could go back one, two or more years? Here are the predictions from the past. Earlier editions of the round-up. Last year was certainly as good as this one, as far as the predictions about email marketing are concerned. Have a look back at the past future of email marketing.
Trends that show the evolution of email marketing (2014 edition), which also links back to earlier versions all the way back to 2011.
Here is a picture of me in the classic DeLorean time machine to give you some inspiration:
The future is looking up for Email marketing
Predictions and trends for email marketing in 2015 show that the coming years are looking to be great for (email) marketers, we can agree that email marketing is not dead. Predictions are a good excuse to seriously look around and see what is happening in the digital marketing space. The future is always distributed unevenly so the game looked like it mostly stayed the same. If you read all of the articles above, you will surely find a gem or two of insight for the coming year, but even if none of these predictions comes true, let’s make it the best year ever.
– Jordie van Rijn
Top image by GT Graphics