In the quickly-evolving world a lot has changed in the way brands and consumers communicate. Email marketing is known to be a trusted and versatile marketing channel.
What will 2014 hold for marketers that use the email channel? We can already spot the trends that hold the key to the future of email marketing. Here is my yearly roundup of all the trends and predictions for email marketing in 2014.
The future of email marketing and the email marketing eco system
What can we expect to see in the Future of email marketing? A panel of email marketing experts share their thoughts about the trends in email marketing software eco-system and ESP functions. These include predictive analytics, big data transparency, contextualized content and other new features in email marketing software.
Read: The future of email marketing and the email marketing eco system
What email marketing will look like in 5 years
Several email marketing chip in with bite sized ideas about the inbox of the future, email marketing trends and where it will be just beyond the foreseeable future. Have a great one yourself? Leave your comments below or connect or on twitter @jvanrijn / #emailin5years.
Read: What email marketing will look like in 5 years
The Five Email Marketing Trends to Anticipate (video)
In this webinar David Daniels and Chris Marriott talk about the five email marketing trends that matter for the coming year. David shows survey data to illustrate marketer’s top priorities and which tactics are driving marketing success. Both an outlook and prescriptive advice on which strategies to embrace.
Watch: The Future of Email Marketing: Five Trends to Anticipate (video)
22 Digital Marketing techniques that demand attention in 2014
Reviewing the relevance of marketing innovations should be a year-round activity, making a plan for the most commercially impactful marketing techniques is even more important. Dave Chaffey reviews the top digital marketing trends and most significant innovations that demand your attention. – very interesting post.
Read: 22 Digital Marketing techniques that demand attention in 2014
The 5 biggest Unpredictions in 2014 Digital Marketing
Some digital marketing developments just won’t put a dent into your online marketing success anytime soon. So it is time to look into which themes to discard. A panel of digital marketing experts gives their biggest UNpredictions for 2014.
Read: The 5 biggest Unpredictions in 2014 Digital Marketing
7 super exciting predictions for boring old email marketing in 2014
Parry Malm looks at the most boringly lucrative of online channels: email marketing. Custom audiences, marketing automation that sucks and dropping the ‘responsive part’ of responsive email. Plus a bonus rant: email will still not be sexy.
Read: 7 super exciting predictions for boring old email marketing in 2014
Predicting the Future of Email Marketing
“More engagement, more revenue” is the positive prediction by John Hayes. He, Harry Kaplowitz, Jason Falls and Ann Handley share their email marketing predictions for 2014 over at the Vocus blog. This includes hyper-targeting and smarter automation, more visual content and that Text is the new black (for some messages).
Read: Predicting the Future of Email Marketing
The top 7 online marketing trends that will dominate Online marketing in 2014
Jayson DeMers lists his inbound marketing trends on Forbes. Businesses are finding success publishing original content rather than embedding advertisements within external content. Content marketing tactics offers additional benefits. Content marketing has grown to be big, but this big?
Read more: The top 7 online marketing trends that will dominate Online marketing in 2014
5 Predictions For Email Marketing in 2014
With the new year Philip Storey from Lyris garbs the irresistible opportunity to predict what’s ahead. Mobile-first email design, data that is combined with behaviour and regrettably not valid forever and sequential messaging while combining channels. 2014, a potent mix with lots of opportunities in his predictions for email and multi-channel marketing.
Read: 5 Predictions For Email Marketing in 2014
Future trends in email marketing
Pure360 was right when they predicted email marketing spends were set to increase in 2013. Now these other predictions about the future of email… Will HTML5 be what it is set out to become? And will marketers be finally ripping up the rule book of best practices soon?
Read: Future trends in email marketing
4 Future-Forward, Must-Know Marketing Concepts
A very enjoyable read by Sarah DaVanzo on marketing concepts that her circle of “trend whisperers” and futurists is discussing at the moment. Who knew that Temporal Planning, Hunch Farming and Moodgeisting and Meme Semiotics would take over the world?
Read: 4 Future-Forward, Must-Know Marketing Concepts
The Future of Email Marketing by Brennan Carlson
Brennan Carlson, SVP of products and strategy at Lyris narrowed the changed rules of email marketing and wealth of opportunities for digital marketers it creates down to six trends that are happening today that, according to him, will determine email marketing practices of tomorrow.
Read: The Future of Email Marketing by Brennan Carlson
Key content marketing trends for 2014
Not 100% email only, but who is drawing a strict line these days? The Content Marketing Association brought together a panel of content marketing experts who give their view on the key upcoming content marketing trends for 2014. Mind the comment by Robin Barnes about distributed vs destination thinking.
Read on: Key content marketing trends for 2014
New Year’s Resolutions, or Predictions, or Whatever
Kevin Hillstrom of MineThatData puts your new year’s resolutions into perspective. According to Kevin, merchandise will count for anywhere between 60% and 75% of the success of a business (about 70% is the average, when you ask folks), with marketing at about 20%, and creative at about 10%. Where should you spend your time?
Read: New Year’s Resolutions, or Predictions, or Whatever
Create your email marketing bucketlist
So what is in your future? We don’t read palms, but there must be some email marketing tactics and improvements you would want to get in place before you kick the bucket. Have a look at the topics that you can influence and create your own email marketing bucketlist.
Go back to the future:
Last year was certainly as good as this one, or at least the predictions about email marketing were certainly up to par. Have a look back at the past, future of email marketing predictions.
The future of email marketing 2013 edition
The future of Email marketing 2012 edition
The email marketing insights for 2011
Email marketing seems to have a bright future
More predictions and trends for email marketing in 2014, for those that just can’t get enough:
10 things to look for in email marketing in 2014
Emailmanager- The trends and future of email marketing
Emailmarketing trends in 2014 – Infografic by überflip
Upcoming Email Marketing trends for 2014
10 email marketing tips for 2014 and beyond
2013 was a great year for email marketers. Although many things changed, the game stayed the same. Prediction is a good excuse to take a serious look around and see what is happening already, a thing we should all do more often. Get up to speed on new email marketing terms and definitions. If you read all of the articles above, you will surely find a gem or two of insight for 2014, but even if none of these predictions comes true, let’s make 2014 the best year ever.
– Jordie van Rijn
As more and more future of email marketing articles get published, I’ll be updating this list. If you have any additions, please let me know or add a comment below.
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