segmentation

Smart email marketing segmentation, the art of

There is a fierce competition for attention in your subscribers’ inbox. Now! is the perfect time to make your emails effectively deliver more value.

Segmentation is a seemingly simple but extremely powerful mechanism. Many are already segmenting to some extent, but how about taking advantage of more advanced email segmentation? […]

Bryan Eisenberg on email marketing: “Do massive Segmentation and opt out your list”

Bryan Eisenberg was one of keynote speakers at the Fusion Marketing Experience. The event had a very impressive line-up with experts from all parts of digital marketing. Bryan shared his e-mail marketing tips:

With a presentation on the second day about about one of his favorite topics “Always be testing” (also the name of his book). […]

Categories: events, list growth|Tags: , |
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