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Dela Quist: We don’t hate Facebook nearly enough

Dela Quist is a well-known name in the international email marketing industry. With controversial views, he makes marketers think and that is always a good thing.

We both presented at the DDMA email summit – June 2014. A great excuse to talk with him about email, social and marketing automation. […]

Categories: email marketing, events|Tags: , |

Inside the customers’ mind: Harnessing mental momentum in your online marketing

The brain is the most powerful instrument there is. Modern marketing is trying to catch up on how the mind works luckily we can now understand a bit more on how to make the most out of mental momentum.

Expressions like “the first step is the hardest” or “In for a penny, in for a pound” become popular sayings for a reason. They are known to be true and more interestingly, describe a state of mind. […]

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