Email marketing and social media go well together. But where is the catch? If your company is active with email marketing and on social channels, there is an added bonus. You can combine them. But there are quite a few challenges. So how do you combine email and social for your company? Continue reading »
As marketeers we should all be fascinated with integrating marketing channels. In this post W. Jeffrey Rice (LinkedIn) zooms in on integrating marketing channels. Jeffrey is the Research Analyst at Marketingsherpa and the lead author of the Marketingsherpa Email Handbook and Benchmark Report.
While a big challenge, can integrating marketing channels bring Justin Bieber to your hometown? Continue reading »
We are the start of what is looking to be a great year for email marketing. Online sales from email are up and it is still the channel that is seeing the highest Return on Investment – a perfect reason for companies to increase email marketing efforts and budgets.
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This is the feedback and tips page for “Driving e-mail sign ups”, the white paper.
Don’t have the whitepaper yet? It’s a free gift when you sign-up for the emailmonday newsletter. Go and sign up now
Dont forget to come back and post your own praise, hate, comments, feedback and tips in the comments below!
Monday afternoon the brand new sign-up for my email newsletter page went live.
Yes, I will be sending out an email newsletter and yes it was a shame that I didn’t get around to it earlier. And yes all rants about why i didn’t do it earlier and praise for getting around to it CAN be placed in the comments.
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Looking back is a good practice in digital marketing. But looking ahead is even more important, if we want to reviewing our email marketing efforts and anticipate for changes in the (near) future.
The last years have been spectacular for email marketers. So let’s see what these marketing thinkers currently have to say about the future of e-mail marketing. Continue reading »
Email testing is great because it eliminates guesswork and provides insight into your campaign’s effectiveness.
10% extra sales, 25% extra clickthroughs does that sound good?
Email testing allows you to know which changes will give the best results. On top of that, it is pretty easy to do. But there is more to it. Here are five must know essentials for better email testing. Continue reading »
Most e-mail marketing tools will easily give you a report of open, click through, bounce rates conversions, etc. But most of the time these numbers are for the entire list that was sent it to. A tricky business, because it doesn’t say anything about the variance between different parts of your list.
Unless you separate statistics in groups, the general outcome can hide the most valuable, actionable, information. Continue reading »