While giving trainings, I tend to (try and) make people think.
Often I ask the attendants to come up with the one thing that would help him the most in their email marketing. If they come up with it themselves, that question is sure to deliver the most value to them.
Email marketing split tests are a known best practice method to ensure your email is preforming at maximum capacity. Every email marketer should know the the email testing essentials. But not all A/B split tests are created equal. There is more to it if you want to create true impact, so make your split tests count (to ten ).
“Show me the money”, is what we hear these days. Marketers walk around using reporting tools and spreadsheets to measure what works best. Email marketing ROI is a metric that shows how much the Return On your email marketing Investments are. How much money is earned in relation to the money spent. But knowing your ROI isn’t enough. 3 experts give tips for measuring and increasing your email marketing ROI. […]
It’s good to know to be on top of the trends in the field of online marketing and especially in tech industry where everything is going so fast. Even if you are not in the tech industry it’s good to stay informed. If only to provoke some thoughts and reflect on your own (email) marketing strategy and tactics.
Focus.com released the Tech marketers Handbook with insights from real experts, each in their own specialism. It’s a good read. So what are the Key trends according to the Handbook?
Bryan Eisenberg was one of keynote speakers at the Fusion Marketing Experience. The event had a very impressive line-up with experts from all parts of digital marketing. Bryan shared his e-mail marketing tips:
With a presentation on the second day about about one of his favorite topics “Always be testing” (also the name of his book). […]
What elements make up an effective email marketing message? In email marketing it is all about the interaction of elements. We walk you through the anatomy of effective email marketing messages from head(er) to toe. A recipient of an email marketing message goes through a number of steps beginning with the descision to open that email (or not).
Last time I wrote about Social media tools and tactics for email marketing. In short: the email strategy and tools available to you determine your success in combining Social media with email marketing. So what type of social media functions are available?
Here are some examples of social media functions that are available inside your email marketing tools: […]