Expert tips to increase Email marketing ROI

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“Show me the money”, is what we hear these days. Marketers walk around using reporting tools and spreadsheets to measure what works best.

Email marketing ROI is a metric that shows how much the Return On your email marketing Investments are. How much money is earned in relation to the money spent.But knowing your ROI isn’t enough. 3 experts give tips for measuring and increasing your email marketing ROI. Continue reading »

5 Key trends for Tech marketers

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It’s good to know to be on top of the trends in the field of online marketing and especially in tech industry where everything is going so fast. Even if you are not in the tech industry it’s good to stay informed. If only to provoke some thoughts and reflect on your own (email) marketing strategy and tactics.

Focus.com released the Tech marketers Handbook with insights from real experts, each in their own specialism. It’s a good read. So what are the Key trends according to the Handbook?
  Continue reading »

Bryan Eisenberg on email marketing: “Do massive Segmentation and opt out your list”

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Bryan Eisenberg was one of keynote speakers at the Fusion Marketing Experience. The event had a very impressive line-up with experts from all parts of digital marketing. Bryan shared his e-mail marketing tips:

With a presentation on the second day about about one of his favorite topics “Always be testing” (also the name of his book). Continue reading »

The anatomy of an effective email marketing message

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What elements make up an effective email marketing message? In email marketing it is all about the interaction of elements. We walk you through the anatomy of effective email marketing messages from head(er) to toe.

A recipient of an email marketing message goes through a number of steps beginning with the descision to open that email (or not). Continue reading »

The essential social media tools for an email marketer

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Last time I wrote about Social media tools and tactics for email marketing. In short: the email strategy and tools available to you determine your success in combining Social media with email marketing. So what type of social media functions are available?

Here are some examples of social media functions that are available inside your email marketing tools: Continue reading »

Hit or miss? A practical framework to increase your email Hit Ratio

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Do you know the hit/miss ratio of your e-mailings? The better your email program, the higher your HIT ratio is. But what elements have a real impact on email marketing success? Here are three often overlooked tactics increase Audience Match with your messages and get a better email marketing Hit-Ratio. Continue reading »

Social media tools and tactics for email marketing

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Email marketing and social media go well together. But where is the catch? If your company is active with email marketing and on social channels, there is an added bonus. You can combine them. But there are quite a few challenges. So how do you combine email and social for your company? Continue reading »

The challenge of integrating marketing channels

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As marketeers we should all be fascinated with integrating marketing channels. In this post W. Jeffrey Rice (LinkedIn) zooms in on integrating marketing channels. Jeffrey is the Research Analyst at Marketingsherpa and the lead author of the Marketingsherpa Email Handbook and Benchmark Report.

While a big challenge, can integrating marketing channels bring Justin Bieber to your hometown? Continue reading »

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