Event Driven email, an essential ingredient of your strategy

Did you ever receive a birthday email marketing campaign on your birthday?  Or a great offer from a retailer via email, just some hours after you were searching on their website?

Good chance those were Event Driven emails. Event Driven Email campaigns can be composed and sent automatically, precicely at the right time.

And as we will see, they are very effective. So why are they an essential part of your email strategy? […]

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Expert tips to increase Email marketing ROI

“Show me the money”, is what we hear these days. Marketers walk around using reporting tools and spreadsheets to measure what works best. Email marketing ROI is a metric that shows how much the Return On your email marketing Investments are. How much money is earned in relation to the money spent. But knowing your ROI isn’t enough. 3 experts give tips for measuring and increasing your email marketing ROI. […]

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5 Key trends for Tech marketers

It’s good to know to be on top of the trends in the field of online marketing and especially in tech industry where everything is going so fast. Even if you are not in the tech industry it’s good to stay informed. If only to provoke some thoughts and reflect on your own (email) marketing strategy and tactics.

Focus.com released the Tech marketers Handbook with insights from real experts, each in their own specialism. It’s a good read. So what are the Key trends according to the Handbook?
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Bryan Eisenberg on email marketing: “Do massive Segmentation and opt out your list”

Bryan Eisenberg was one of keynote speakers at the Fusion Marketing Experience. The event had a very impressive line-up with experts from all parts of digital marketing. Bryan shared his e-mail marketing tips:

With a presentation on the second day about about one of his favorite topics “Always be testing” (also the name of his book). […]

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The anatomy of an effective email marketing message

What elements make up an effective email marketing message? In email marketing it is all about the interaction of elements. We walk you through the anatomy of effective email marketing messages from head(er) to toe. A recipient of an email marketing message goes through a number of steps beginning with the descision to open that email (or not).

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Hit or miss? A practical framework to increase your email Hit Ratio

Do you know the hit/miss ratio of your e-mailings? The better your email program, the higher your HIT ratio is. But what elements have a real impact on email marketing success? Here are three often overlooked tactics increase Audience Match with your messages and get a better email marketing Hit-Ratio. […]

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Social media tools and tactics for email marketing

Email marketing and social media go well together. But where is the catch? If your company is active with email marketing and on social channels, there is an added bonus. You can combine them. But there are quite a few challenges. So how do you combine email and social for your company? […]

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The challenge of integrating marketing channels

I am fascinated by the integration of online and offline marketing campaigns. Just a few years ago a marketing plan was layered by sending messages (tv, direct mail or email) to a person’s home, building brand awareness outside the home on the way to the brick and mortar store, and once he or she steps through the door, move the shopper with in-store advertising to the moment of truth decision of placing the product in the basket or not.

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The one golden email marketing rule to live by

We are the start of what is looking to be a great year for email marketing. Online sales from email are up and it is still the channel that is seeing the highest Return on Investment – a perfect reason for companies to increase email marketing efforts and budgets.
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