The future of Email marketing 2012 edition

Looking back is a good practice in digital marketing. But looking ahead is even more important, if we want to reviewing our email marketing efforts and anticipate for changes in the (near) future.

The last years have been spectacular for email marketers. So let’s see what these marketing thinkers currently have to say about the future of e-mail marketing. Continue reading »

5 email testing essentials every marketer should know

Email testing is great because it eliminates guesswork and provides insight into your campaign’s effectiveness.

10% extra sales, 25% extra clickthroughs does that sound good?

Email testing allows you to know which changes will give the best results. On top of that, it is pretty easy to do. But there is more to it. Here are five must know essentials for better email testing. Continue reading »

Don’t settle for average (email marketing statistics)

Most e-mail marketing tools will easily give you a report of open, click through, bounce rates conversions, etc. But most of the time these numbers are for the entire list that was sent it to. A tricky business, because it doesn’t say anything about the variance between different parts of your list.

Unless you separate statistics in groups, the general outcome can hide the most valuable, actionable, information. Continue reading »

How to optimize images in email marketing

This month the first Email Marketing Day at your Desk    Event was organized by Markedu.
A full day event with a lot of sucking up e-mail marketing knowledge. Speakers included Tim Watson, Richard Gibson, Michael Leander, Kelly Lorenz and other smart (E-mail) marketers. Continue reading »

Email marketing strategy: New and improved

Ever wonder why toothpaste is always “new and improved”?

You would think that after 20 years they would have run out of room for improvement. But in the case of toothpaste, it isn’t product innovation. For the biggest part it’s marketing.

Consumers like “new”, they like to try new things, it’s hard-wired into our brains. Continue reading »

The email marketing bucket list

Caught up in day-to-day business, we sometimes lose sight of the truly remarkable. Do you remember what campaigns you did the last 3 months? Were they worth doing (for you and the business)? Would it have mattered if you “kicked the bucket” tomorrow?

There are always multiple reasons why not to do something remarkable. But in the end we all have wishes and ambitions and if you leave it at that, they become regrets. Continue reading »

Develop a better email marketing strategy

It isn’t that hard to start a simple email newsletter, but it is a challenge to create a well thought out email marketing strategy that brings home the bacon.

A good email marketing strategy will always pay out, but where to begin? Because biting of more than you can chew, could lead to not getting it done in the first place. Continue reading »

Mobile Email list growth strategy

Increasing the size of your email list has always been one of the most dependable ways to increase email marketing results. A bigger list size while maintaining the level of conversions increases results. And not to forget the number of contact moments.

We tend to forget, but the smartphone is an extra channel / device to leverage in growing our email list. And especially now that there are more and more people are using smartphones, it is extra interesting to look at email list growth via mobile.
Continue reading »