How engaged are your customers with your brand? This seemingly simple question has puzzled email marketers for some time. Most marketers have customer engagement listed as one of their top priorities. Engagement might even be the core of their email marketing strategy. But at the same time there is never been a clear definition of what email engagement actually is. Let alone what the most profitable way is to increase it. […]
When Google first started working on their Priority Inbox, they released a whitepaper on (a part of) the inner workings and sorting in the Gmail client. As you might know, the priority inbox tries to learn what you think are important messages. Based on those learnings, it puts the most important mail at the top of your Priority Inbox, if you have this enabled. […]
The need for engagement in marketing and in the case of this document, email marketing, is often discussed and seen by nearly everyone as important. No email best practice discussion is complete without a phrase like ‘sending campaigns that are relevant and produce high engagement’ is key.This document is a discussion paper around a key element of email marketing that lacks any industry consensus and best practice. […]
Create something memorable and it can inspire many others. In the email marketing quotes Hall of Fame only the worthiest, deepest, truest and soundbite-iest are considered. Read them, share them and most of all Quote them every chance you have.
Feel free to let your own digital marketing efforts be inspired, and tell me if you would like to nominate.
Which marketer wouldn’t want to increase customer loyalty? If your aim is to get more repeat purchases and continued subscriptions you are in good company.
Not surprisingly, 45% or more of email marketers have improving customer loyalty defined as an email marketing goal. This has been consistently so seen in several research reports. […]
Yes, in many cases a separate email marketing plan is the best way to go. Email plays such an important part in marketing for many businesses, that it deserves its own plan. But that doesn’t prevent it from being part of your overall marketing strategy. […]
What does the future of email marketing look like? Each year around this time, marketers line up to give their view of the future of email marketing. Maybe we need to call it dialogue marketing or even mobile marketing like I heard just the other day?
Taking a look ahead is a great excuse to see what is happening already and what we should be paying attention to. Here are the trends and predictions about the future of email marketing. […]
Email marketing split testing is a great way to increase your results. Send out different versions of an email and continue use the version that shows the most marketing muscle. Marketers know they should be testing and optimizing their email newsletters, but often they aren’t.
MarketingSherpa reported that 58% of email marketers don’t do any regular testing at all. […]
“Focus Daniel-san, Focus!” Mr. Myagi, the wise teacher from the karate kid movies had a great point there. Because without focus, how to create an effective email marketing message that delivers a strong punch?
A problem with many email promotions is the lack of focus. The question: “What do you want me to do?” remains unanswered too often. And that is a shame, because […]