Mother’s Day: E-mail Marketing to make Mom proud

Mother’s Day is the perfect excuse to do something special for your e-mail subscribers. Just because you love them, and their moms, wives and girlfriends. But mother’s day also represents one of the biggest revenue opportunities.

Not a bad idea to combine the two and craft a compelling e-mail program this Mother’s Day. Here are a few e-mail marketing strategies and tips to Make Mom proud. […]

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Birthday email whitepaper with examples

It is your birthday! Or maybe it isn’t…. Doesn’t really matter, because birthday emails are a marketers best friend. Find out why in this Birthday Email whitepaper, once you sign up for our newsletter. Download your copy of the Birthday Email whitepaper.

Includes lots of examples of actual real life birthday emails. What makes them good or bad. And tips for the active marketer. […]

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Has engagement email marketing finally arrived with open reach?

How engaged are your customers with your brand? This seemingly simple question has puzzled email marketers for some time. Most marketers have customer engagement listed as one of their top priorities. Engagement might even be the core of their email marketing strategy. But at the same time there is never been a clear definition of what email engagement actually is. Let alone what the most profitable way is to increase it. […]

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The inner workings of the Gmail inbox sorting

When Google first started working on their Priority Inbox, they released a whitepaper on (a part of) the inner workings and sorting in the Gmail client. As you might know, the priority inbox tries to learn what you think are important messages. Based on those learnings, it puts the most important mail at the top of your Priority Inbox, if you have this enabled. […]

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White paper: Email Engagement, often talked about, never defined

The need for engagement in marketing and in the case of this document, email marketing, is often discussed and seen by nearly everyone as important. No email best practice discussion is complete without a phrase like ‘sending campaigns that are relevant and produce high engagement’ is key.This document is a discussion paper around a key element of email marketing that lacks any industry consensus and best practice. […]

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The email marketing quotes Hall of Fame

Create something memorable and it can inspire many others. In the email marketing quotes Hall of Fame only the worthiest, deepest, truest and soundbite-iest are considered. Read them, share them and most of all Quote them every chance you have.

Feel free to let your own digital marketing efforts be inspired, and tell me if you would like to nominate.

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Boost Customer Loyalty with these five bulletproof Email Marketing tactics

Which marketer wouldn’t want to increase customer loyalty? If your aim is to get more repeat purchases and continued subscriptions you are in good company.
Not surprisingly, 45% or more of email marketers have improving customer loyalty defined as an email marketing goal. This has been consistently so seen in several research reports. […]

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The future of email marketing 2013 edition

What does the future of email marketing look like? Each year around this time, marketers line up to give their view of the future of email marketing. Maybe we need to call it dialogue marketing or even mobile marketing like I heard just the other day?

Taking a look ahead is a great excuse to see what is happening already and what we should be paying attention to. Here are the trends and predictions  about the future of email marketing. […]

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What will email marketing look like in five years? #emailin5years

Every December I type up a blogpost near the end of the year called `future of e-mail marketing`. Some thinking about what is going to happen, keeps you sharp.

A conversation broke out on twitter with the hashtag #emailin5years where several email experts gave their ideas about email, email marketing and where it will be in five years from now. […]

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Elevator pitch your email testing in all 3 email marketing levels.

Email marketing split testing is a great way to increase your results. Send out different versions of an email and continue use the version that shows the most marketing muscle. Marketers know they should be testing and optimizing their email newsletters, but often they aren’t.

MarketingSherpa reported that 58% of email marketers don’t do any regular testing at all. […]

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