On the road to Email Marketing success [interview]

I had the pleasure speaking on the Keynote stage at the Festivak Industry Event. Kim Do of Atmost TV interviewed me about the theme of the presentation; Quickly learning from other people’s mistakes to avoid those pitfalls, whilst brisking up your own business success.That is the perfect cue for with several email marketing tips. Enjoy. You will see, if you ask me for ONE golden dialogue marketing tip, I will always try to sneak in a second one. […]

Read More

Email marketing strategy: Stop staring at the bullet holes.

It is important to realize what you are basing your digital marketing on. For it is possible to load the dice in favor of developing succesful strategies, by focusing on the building blocks and doing it in the right order. And stop staring at the bullet holes.

Read More

The 4 silent conversion killers that secretly smother a great email

They are silent, not very obvious. And not seen by the untrained eye. Your gut says everything is all right and you get results and sales from your emails. Your design even looks great!

But it takes more than a fantastic starting point to reach the finish line of conversion. Here are some of those “silent conversion killers” you wouldn’t spot at first glance. […]

Read More

The engine that drives continuous improvement for your email campaigns

Ever heard the business term continuous improvement? It means you want to keep on improving. Improving  your skills, your company, or even the results of your email marketing campaign.

Several components are necessary for continuous improvement of your email program. But often one of these is missing…. […]

Read More

Why you should not be testing your email newsletter

In life you say “Live and learn”, in email marketing that is rather test and learn. A/B split testing is a proven way to optimize your email marketing.Even though companies know they should be testing and optimizing their email marketing more, they don’t. Sometimes that is for valid reasons, often it is not. […]

Read More

3 practical email marketing tips [video]

I had the pleasure to record a video call with the lovely Pelpina Trip. She asked me for some practical emailmarketing tips. So I gave them! We discussed how to make sure people click through on your emails. reaching your target audiences with newsletters and saving time while marketing. Enjoy!

Read More

5 telltale signs it’s time to review your email marketing

Take a step back. A critical look at your email marketing program can be very fruitful. Just like a car, it needs to be checked every once in a while. Fine-tuned, new oil, that headlight fixed. Most senior email marketers know this.

But when do you know it is time to do that checkup? Here are 5 telltale signs that you seriously need an email marketing audit. […]

Read More

Mother’s Day: E-mail Marketing to make Mom proud

Mother’s Day is the perfect excuse to do something special for your e-mail subscribers. Just because you love them, and their moms, wives and girlfriends. But mother’s day also represents one of the biggest revenue opportunities.

Not a bad idea to combine the two and craft a compelling e-mail program this Mother’s Day. Here are a few e-mail marketing strategies and tips to Make Mom proud. […]

Read More

Birthday email whitepaper with examples

It is your birthday! Or maybe it isn’t…. Doesn’t really matter, because birthday emails are a marketers best friend. Find out why in this Birthday Email whitepaper, once you sign up for our newsletter. Download your copy of the Birthday Email whitepaper.

Includes lots of examples of actual real life birthday emails. What makes them good or bad. And tips for the active marketer. […]

Read More

The inner workings of the Gmail inbox sorting

When Google first started working on their Priority Inbox, they released a whitepaper on (a part of) the inner workings and sorting in the Gmail client. As you might know, the priority inbox tries to learn what you think are important messages. Based on those learnings, it puts the most important mail at the top of your Priority Inbox, if you have this enabled. […]

Read More