How engaged are your customers with your brand? This seemingly simple question has puzzled email marketers for some time.
Most marketers have customer engagement listed as one of their top priorities. Engagement might even be the core of their email marketing strategy. But at the same time there is never been a clear definition of what email engagement actually is. Let alone what the most profitable way is to increase it. Continue reading »
When Google first started working on their Priority Inbox, they released a whitepaper on (a part of) the inner workings and sorting in the Gmail client.
As you might know, the priority inbox tries to learn what you think are important messages. Based on those learnings, it puts the most important mail at the top of your Priority Inbox, if you have this enabled. Continue reading »
Create something memorable and it can provide inspiration to others. Here are some fantastic email marketing quotes, read them well, philosophise, share and tell me what you think.
Maybe you could even even get some inspiration for your own digital marketing efforts.
Which marketer wouldn’t want to increase customer loyalty? If your aim is to get more repeat purchases and continued subscriptions you are in good company.
Not surprisingly, 45% or more of email marketers have improving customer loyalty defined as an email marketing goal. This has been consistently so seen in several research reports. Continue reading »
What does the future of email marketing look like? Each year around this time, marketers line up to give their view of the future of email marketing. Maybe we need to call it dialogue marketing or even mobile marketing like I heard just the other day?
Taking a look ahead is a great excuse to see what is happening already and what we should be paying attention to. Here are the trends and predictions about the future of email marketing. Continue reading »
Every December I type up a blogpost near the end of the year called `future of e-mail marketing`. Some thinking about what is going to happen, keeps you sharp.
A conversation broke out on twitter with the hashtag #emailin5years where several email experts gave their ideas about email, email marketing and where it will be in five years from now. Continue reading »
Email marketing split testing is a great way to increase your results. Send out different versions of an email and continue use the version that shows the most marketing muscle. Marketers know they should be testing and optimizing their email newsletters, but often they aren’t.
MarketingSherpa reported that 58% of email marketers don’t do any regular testing at all. Continue reading »
“Focus Daniel-san, Focus!” Mr. Myagi, the wise teacher from the karate kid movies had a great point there. Because without focus, how to create an effective email marketing message that delivers a strong punch?
A problem with many email promotions is the lack of focus. The question: “What do you want me to do?” remains unanswered too often. And that is a shame, because Continue reading »