The 4 silent conversion killers that secretly smother a great email

They are silent, not very obvious. And not seen by the untrained eye. Your gut says everything is all right and you get results and sales from your emails. Your design even looks great!

But it takes more than a fantastic starting point to reach the finish line of conversion. Here are some of those “silent conversion killers” you wouldn’t spot at first glance. […]

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The engine that drives continuous improvement for your email campaigns

Ever heard the business term continuous improvement? It means you want to keep on improving. Improving  your skills, your company, or even the results of your email marketing campaign.

Several components are necessary for continuous improvement of your email program. But often one of these is missing…. […]

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Why you should not be testing your email newsletter

In life you say “Live and learn”, in email marketing that is rather test and learn. A/B split testing is a proven way to optimize your email marketing.Even though companies know they should be testing and optimizing their email marketing more, they don’t. Sometimes that is for valid reasons, often it is not. […]

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3 practical email marketing tips [video]

I had the pleasure to record a video call with the lovely Pelpina Trip. She asked me for some practical emailmarketing tips. So I gave them! We discussed how to make sure people click through on your emails. reaching your target audiences with newsletters and saving time while marketing. Enjoy!

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5 telltale signs it’s time to review your email marketing

Take a step back. A critical look at your email marketing program can be very fruitful. Just like a car, it needs to be checked every once in a while. Fine-tuned, new oil, that headlight fixed. Most senior email marketers know this.

But when do you know it is time to do that checkup? Here are 5 telltale signs that you seriously need an email marketing audit. […]

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Mother’s Day: E-mail Marketing to make Mom proud

Mother’s Day is the perfect excuse to do something special for your e-mail subscribers. Just because you love them, and their moms, wives and girlfriends. But mother’s day also represents one of the biggest revenue opportunities.

Not a bad idea to combine the two and craft a compelling e-mail program this Mother’s Day. Here are a few e-mail marketing strategies and tips to Make Mom proud. […]

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Birthday email whitepaper with examples

It is your birthday! Or maybe it isn’t…. Doesn’t really matter, because birthday emails are a marketers best friend. Find out why in this Birthday Email whitepaper, once you sign up for our newsletter. Download your copy of the Birthday Email whitepaper.

Includes lots of examples of actual real life birthday emails. What makes them good or bad. And tips for the active marketer. […]

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Has email marketing engagement finally arrived with open reach?

How engaged are your customers with your brand? This seemingly simple question has puzzled email marketers for some time. Most marketers have customer engagement listed as one of their top priorities. Engagement might even be the core of their email marketing strategy. But at the same time there is never been a clear definition of what email engagement actually is. Let alone what the most profitable way is to increase it. […]

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The inner workings of the Gmail inbox sorting

When Google first started working on their Priority Inbox, they released a whitepaper on (a part of) the inner workings and sorting in the Gmail client. As you might know, the priority inbox tries to learn what you think are important messages. Based on those learnings, it puts the most important mail at the top of your Priority Inbox, if you have this enabled. […]

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White paper: Email Engagement, often talked about, never defined

The need for engagement in marketing and in the case of this document, email marketing, is often discussed and seen by nearly everyone as important. No email best practice discussion is complete without a phrase like ‘sending campaigns that are relevant and produce high engagement’ is key.This document is a discussion paper around a key element of email marketing that lacks any industry consensus and best practice. […]

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