“Focus Daniel-san, Focus!” Mr. Myagi, the wise teacher from the karate kid movies had a great point there. Because without focus, how to create an effective email marketing message that delivers a strong punch?
A problem with many email promotions is the lack of focus. The question: “What do you want me to do?” remains unanswered too often. And that is a shame, because Continue reading »
Wouldn’t it be great that your work was done, even if you weren’t in the office? Reality is that most of us will have to grind through a huge pile of emails coming back from vacation (or even when just away for a single day).
But at least we let people know that we are out, by turning on our own (personal) triggered email: the out of office reply.
Now how can we use that for something different, something interesting? Continue reading »
Running an international email marketing program comes with it’s own challenges. No uniform international audience exists and culture and markets are different once you cross the border. This can mean the content and tone of your email newsletters needs to be adjusted per region.
And there are even more challenges. What to consider in international email marketing? Continue reading »
The comprehensive list of Email marketing No-No’s. The tactics, antics and (un)written law breaking behavior to avoid. Do you know your email marketing No-No’s?
If you notice any Email marketing No-No’s I missed, let me know! I will continue to update this list so everyone can use it as a reference. Continue reading »
When I give trainings, I tend to (try and) make people think.
Often I ask the attendants to come up with the one thing that would help him the most in their email marketing. If they come up with it themselves, that question is sure to deliver the most value to them.
Well actually, most often it doesn’t. Continue reading »
All senior marketers will tell you, it is wise to review your email marketing periodically. Set time apart to really go through the current processes and email marketing messages. But where to start?
An email marketing audit can highlight the strengths and weaknesses in your email marketing campaigns. As a result you know what needs to be improved and how.
Continue reading »
With the increase of consumers that own a mobile phone, more and more email is read on smart phones. But mobile email has its’ own set of rules.
Mobile email can now account for 15 to 75% of email opens and that percentage is still increasing. So marketers have to take mobile email marketing more seriously.
But the first question is: How to get through the mobile email filter and reach that subscriber on the go? Continue reading »
Email marketing split tests are a known best practice method to ensure your email is preforming at maximum capacity. Every email marketer should know the the email testing essentials. But not all A/B split tests are created equal.
There is more to it if you want to create true impact, so make your split tests count (to ten ).
Did you ever receive a birthday email marketing campaign on your birthday? Or a great offer from a retailer via email, just some hours after you were searching on their website?
Good chance those were Event Driven emails. Event Driven Email campaigns can be composed and sent automatically, precicely at the right time.
And as we will see, they are very effective. So why are they an essential part of your email strategy? Continue reading »
“Show me the money”, is what we hear these days. Marketers walk around using reporting tools and spreadsheets to measure what works best.
Email marketing ROI is a metric that shows how much the Return On your email marketing Investments are. How much money is earned in relation to the money spent. But knowing your ROI isn’t enough. 3 experts give tips for measuring and increasing your email marketing ROI. Continue reading »
It’s good to know to be on top of the trends in the field of online marketing and especially in tech industry where everything is going so fast. Even if you are not in the tech industry it’s good to stay informed. If only to provoke some thoughts and reflect on your own (email) marketing strategy and tactics.
Focus.com released the Tech marketers Handbook with insights from real experts, each in their own specialism. It’s a good read. So what are the Key trends according to the Handbook?
Continue reading »
Bryan Eisenberg was one of keynote speakers at the Fusion Marketing Experience. The event had a very impressive line-up with experts from all parts of digital marketing. Bryan shared his e-mail marketing tips:
With a presentation on the second day about about one of his favorite topics “Always be testing” (also the name of his book). Continue reading »