The inner workings of the Gmail inbox sorting

When Google first started working on their Priority Inbox, they released a whitepaper on (a part of) the inner workings and sorting in the Gmail client. As you might know, the priority inbox tries to learn what you think are important messages. Based on those learnings, it puts the most important mail at the top of your Priority Inbox, if you have this enabled. […]

The email marketing quotes Hall of Fame

Create something memorable and it can inspire many others. In the email marketing quotes Hall of Fame only the worthiest, deepest, truest and soundbite-iest are considered. Read them, share them and most of all Quote them every chance you have. Feel free to let your own digital marketing efforts be inspired, and tell me if you would like to nominate.  […]

Boost Customer Loyalty with these five bulletproof Email Marketing tactics

Which marketer wouldn’t want to increase customer loyalty? If your aim is to get more repeat purchases and continued subscriptions you are in good company.
Not surprisingly, 45% or more of email marketers have improving customer loyalty defined as an email marketing goal. This has been consistently so seen in several research reports. […]

The future of email marketing 2013 edition

What does the future of email marketing look like? Each year around this time, marketers line up to give their view of the future of email marketing. Maybe we need to call it dialogue marketing or even mobile marketing like I heard just the other day?

Taking a look ahead is a great excuse to see what is happening already and what we should be paying attention to. Here are the trends and predictions  about the future of email marketing. […]

What will email marketing look like in five years? #emailin5years

Every December I type up a blogpost near the end of the year called `future of e-mail marketing`. Some thinking about what is going to happen, keeps you sharp.

A conversation broke out on twitter with the hashtag #emailin5years where several email experts gave their ideas about email, email marketing and where it will be in five years from now. […]

Elevator pitch your email testing in all 3 email marketing levels.

Email marketing split testing is a great way to increase your results. Send out different versions of an email and continue use the version that shows the most marketing muscle. Marketers know they should be testing and optimizing their email newsletters, but often they aren’t.

MarketingSherpa reported that 58% of email marketers don’t do any regular testing at all. […]

Effective email marketing: adding focus to your email promotion

“Focus Daniel-san, Focus!” Mr. Myagi, the wise teacher from the karate kid movies had a great point there. Because without focus, how to create an effective email marketing message that delivers a strong punch?

A problem with many email promotions is the lack of focus. The question: “What do you want me to do?” remains unanswered too often. And that is a shame, because […]

Email marketing while out of the office

Wouldn’t it be great that your work was done, even if you weren’t in the office? Reality is that most of us will have to grind through a huge pile of emails coming back from vacation (or even when just away for a single day).

But at least we let people know that we are out, by turning on our own (personal) triggered email: the out of office reply.

Now how can we use that for something different, something interesting? […]

Running an International email marketing program

Running an international email marketing program comes with it’s own challenges. No uniform international audience exists and culture and markets are different once you cross the border. This can mean the content and tone of your email newsletters needs to be adjusted per region.
And there are even more challenges. What to consider in international email marketing? […]

The comprehensive list of Email marketing No-No’s

The comprehensive list of Email marketing No-No’s. The tactics, antics and (un)written law breaking behavior to avoid. Do you know your email marketing No-No’s?

If you notice any Email marketing No-No’s I missed, let me know! I will continue to update this list so everyone can use it as a reference. […]