Dela Quist: We don’t hate Facebook nearly enough

Dela Quist is a well-known name in the international email marketing industry. With controversial views, he makes marketers think and that is always a good thing.

We both presented at the DDMA email summit – June 2014. A great excuse to talk with him about email, social and marketing automation. […]

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The tease Factor: How to optimize your email marketing for engagement

Customers are pretty picky on where they squander their precious time and attention. So imagine how great it is if you are the only one in your industry that does get that attention and can increase engagement with your audience over your competitors.

It is definitely possible, but requires to rise above the common superficial online marketing push (not the same as push marketing). […]

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Keynote speaker at Email Expo Germany: Europe’s Biggest Email Marketing Event

Jordie van Rijn will be one of the keynote speakers at the Email Expo in Frankfurt on 13th May 2014. The largest european email marketing conference and exhibition of its kind. It is looking to be a spectacular event.

I am excited to be a part of the Email Expo and will be presenting a keynote session. […]

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Gmail Grid View – The Complete overview

March 25 2014 Google launched an eye-catching field test with Gmail Grid View. It allowed for a more visual, “pinterest style” way to experience their inbox.The Gmail Grid View picks images from within the emails and displays them as tiles directly in their Gmail Promotions Tab. Gmail users can look inside all the mails, without the need to open.

Here is a collection of all the posts and writings that matter on the Gmail Grid view. What do we need to know about this new visual email inbox? […]

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Inside the customers’ mind: Harnessing mental momentum in your online marketing

The brain is the most powerful instrument there is. Modern marketing is trying to catch up on how the mind works luckily we can now understand a bit more on how to make the most out of mental momentum.

Expressions like “the first step is the hardest” or “In for a penny, in for a pound” become popular sayings for a reason. They are known to be true and more interestingly, describe a state of mind. […]

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Email marketing strategy: New and improved

Ever wonder why toothpaste is always “new and improved”?

You would think that after 20 years they would have run out of room for improvement. But in the case of toothpaste, it isn’t product innovation. For the biggest part it’s marketing.

Consumers like “new”, they like to try new things, it’s hard-wired into our brains. […]

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Email marketing at AirBnb: Imagine yourself here

Airbnb has been storming the fortress of travel. Matching individual travellers with spare bedrooms and apartments for rent, they might be the embodiment of market disruption and certainly the hottest travel brand in town.

I talked with George DiGuido, while he was head of Email Marketing at the global HQ of Airbnb. Today he is heading up Email Strategy at About.com. […]

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These Trends show the Future and Evolution of Email Marketing

In the quickly-evolving world a lot has changed in the way brands and consumers communicate. Email marketing is known to be a trusted and versatile marketing channel.

What will the future for marketers that use the email channel? We can already spot the trends that hold the key to the evolution of email marketing. […]

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Lead generation with a heartbeat; the email marketing prospect program of Vodafone

Last year Vodafone Netherlands started with a new email marketing prospecting program. Growing their customer base is a real challenge, seeing the mobile phone market is shrinking.

Immediately after launching the email program, they started with Marketing Performance Improvement.

Vodafone is also using some innovative list-growth techniques, which are certainly paying off. […]

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5 email testing essentials every marketer should know

Email testing is great because it eliminates guesswork and provides insight into your campaign’s effectiveness.

10% extra sales, 25% extra clickthroughs does that sound good?

Email testing allows you to know which changes will give the best results. On top of that, it is pretty easy to do. But there is more to it. Here are five must know essentials for better email testing. […]

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