“What can I spend to get a new subscriber and what will it bring me?” a question that I often hear when marketers are creating their email marketing plans. The answer lies in knowing what an email subscriber is worth (to you).
A customer lifetime value calculation of your subscribers combined with ROI of your email campaigns helps make smarter decisions, improving your marketing strategy.
So how can you calculate ROI and the customer lifetime value of an email subscriber?
Smartphones and tablets can no longer be ingnored by email marketers. They represent a massive part all email interactions and revenue. But just how massive? I searched near and far for all (useful) available statistics and compiled the ultimate mobile email statistics overview with insight into the current state of mobile email. […]
Have you ever noticed that some emails do better than others? A single send can outperform your average newsletter by a mile and then some. As an email marketer, you want to make sure you’re sending the most engaging emails possible. Why are some doing better than others? Can you lift all your email campaign results to that level?
"When is the best time to send your email newsletter?", that question has been keeping people busy. And it is totally understandable, because timing does affect conversions and after crafting your email, you do have to schedule it.
Let's look at the best time to send from a different angle. What if the best time to send a sales oriented email is.....
What is in the future of email marketing? Taking a look ahead is a great excuse to see what is happening and what we should be paying attention to. Email marketing is known to be a trusted and versatile marketing channel.
Summarized for your reading pleasure, changes and predictions in marketing, mind-sets, customer behavior, email providers and -tools that will without doubt influence the field of email marketing in the coming years. […]
Email marketing has always been Permission based, but is silently replaced with its brother; Tease Marketing, continuously building on a brand relationship based on mutual interest.
The challenge becomes presenting an – already in itself – appealing and attractive message. But how to benchmark your email marketing efforts to fit that new train of thought?
Email marketing is far past being a static channel, real-time dynamic emails are adding the competitive edge today. A lot of companies continue to send static email marketing newsletters, these have their merits, but there is a lot more to be gained with strong dynamic email.
The possibilities that dynamic email marketing offers for 1:1 tailored messages are almost endless. […]
Customers are pretty picky on where they squander their precious time and attention. So imagine how great it is if you are the only one in your industry that does get that attention and can increase engagement with your audience over your competitors.
It is definitely possible, but requires to rise above the common superficial online marketing push (not the same as push marketing). […]