Gmail Grid View – The Complete overview


Google recently launched an eye-catching field test with Gmail Grid View. It allows for a more visual, “pinterest style” way to experience their inbox.

The Gmail Grid View picks images from within the emails and displays them as tiles directly in their Gmail Promotions Tab. Gmail users can look inside all the mails, without the need to open.

So what do we need to know about this new visual email inbox? Here is an overview of all the posts that matter on the Gmail Grid view. Continue reading »

Inside the customers’ mind: Harnessing mental momentum in your online marketing


The brain is the most powerful instrument there is. Modern marketing is trying to catch up on how the mind works luckily we can now understand a bit more on how to make the most out of mental momentum.

Expressions like “the first step is the hardest” or “In for a penny, in for a pound” become popular sayings for a reason. They are known to be true and more interestingly, describe a state of mind. Continue reading »

The ultimate mobile email statistics overview


Mobile email is on the rise, as more and more people own a smartphone or a mobile device like a tablet.

I searched near and far for all (useful) available statistics and compiled the ultimate mobile email statistics overview with insight into the current state of mobile email.

These numbers will keep on changing, almost every day. So I will update them regularly. Continue reading »

Email marketing strategy: New and improved


Ever wonder why toothpaste is always “new and improved”?

You would think that after 20 years they would have run out of room for improvement. But in the case of toothpaste, it isn’t product innovation. For the biggest part it’s marketing.

Consumers like “new”, they like to try new things, it’s hard-wired into our brains. Continue reading »

Email marketing at AirBnb: Imagine yourself here


Airbnb has been storming the fortress of travel. Matching individual travellers with spare bedrooms and apartments for rent, they might be the embodiment of market disruption and certainly the hottest travel brand in town.

I talked with George DiGuido, while he was head of Email Marketing at the global HQ of Airbnb. Today he is heading up Email Strategy at Continue reading »

Unlocking the full potential of B2B email marketing


A lot has been written about persuading consumers to click and buy. But what are the differences in B2B email marketing and what does a strong B2B email campaign make?

Especially when tapping into the strengths of B2B email marketing to promote your products and services, it is important to strike the right chord.

Continue reading »

Lead generation with a heartbeat; the email marketing prospect program of Vodafone


Last year Vodafone Netherlands started with a new email marketing prospecting program. Growing their customer base is a real challenge, seeing the mobile phone market is shrinking.

Immediately after launching the email program, they started with Marketing Performance Improvement.

Vodafone is also using some innovative list-growth techniques, which are certainly paying off. Continue reading »

What a difference a day makes – these brands sieze the New Year moment in their newsletter


“When is the best time to send your email newsletter?”, that question seems to keep people busy. That it is totally understandable, because send time does affect conversions and after crafting your email, you do have to schedule it.

Let’s look at the best time to send from a different angle. What if the best time to send a Continue reading »

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