Have you ever noticed that some emails do better than others? A single send can outperform your average newsletter by a mile and then some. As an email marketer you want to make sure you’re sending the most engaging emails possible. Why are some doing better than others? Can you lift all your email campaign results to that level? […]
"When is the best time to send your email newsletter?", that question has been keeping people busy. And it is totally understandable, because timing does affect conversions and after crafting your email, you do have to schedule it.
Let's look at the best time to send from a different angle. What if the best time to send a sales oriented email is.....
What is in the future of email marketing? Taking a look ahead is a great excuse to see what is happening and what we should be paying attention to. Email marketing is known to be a trusted and versatile marketing channel.
Summarized for your reading pleasure, changes and predictions in marketing, mind-sets, customer behavior, email providers and -tools that will without doubt influence the field of email marketing in the coming years. […]
Email marketing has always been Permission based, but is silently replaced with its brother; Tease Marketing, continuously building on a brand relationship based on mutual interest.
The challenge becomes presenting an – already in itself – appealing and attractive message. But how to benchmark your email marketing efforts to fit that new train of thought?
Email marketing is far past being a static channel, real-time dynamic emails are adding the competitive edge today. A lot of companies continue to send static email marketing newsletters, these have their merits, but there is a lot more to be gained with strong dynamic email.
The possibilities that dynamic email marketing offers for 1:1 tailored messages are almost endless. […]
Dela Quist is a well-known name in the international email marketing industry. With controversial views, he makes marketers think and that is always a good thing.
Dela will be presenting his keynote “What is next for email marketers” at the DDMA email summit in June, where I will also be presenting later on that day. A great excuse to talk with him about email, social and marketing automation. […]
Customers are pretty picky on where they squander their precious time and attention. So imagine how great it is if you are the only one in your industry that does get that attention and can increase engagement with your audience over your competitors.
It is definitely possible, but requires to rise above the common superficial online marketing push (not the same as push marketing). […]
Jordie van Rijn will be one of the keynote speakers at the Email Expo in Frankfurt on 13th May 2014. The largest european email marketing conference and exhibition of its kind. It is looking to be a spectacular event.
I am excited to be a part of the Email Expo and will be presenting a keynote session. […]
March 25 2014 Google launched an eye-catching field test with Gmail Grid View. It allowed for a more visual, “pinterest style” way to experience their inbox.The Gmail Grid View picks images from within the emails and displays them as tiles directly in their Gmail Promotions Tab. Gmail users can look inside all the mails, without the need to open.
Here is a collection of all the posts and writings that matter on the Gmail Grid view. What do we need to know about this new visual email inbox? […]