Keynote speaker at Email Expo Germany: Europe’s Biggest Email Marketing Event

Jordie van Rijn will be one of the keynote speakers at the Email Expo in Frankfurt on 13th May 2014. The largest european email marketing conference and exhibition of its kind. It is looking to be a spectacular event.

I am excited to be a part of the Email Expo and will be presenting a keynote session. […]

Gmail Grid View – The Complete overview

Google recently launched an eye-catching field test with Gmail Grid View. It allows for a more visual, “pinterest style” way to experience their inbox.

The Gmail Grid View picks images from within the emails and displays them as tiles directly in their Gmail Promotions Tab. Gmail users can look inside all the mails, without the need to open.

So what do we need to know about this new visual email inbox? Here is an overview of all the posts that matter on the Gmail Grid view. […]

Inside the customers’ mind: Harnessing mental momentum in your online marketing

The brain is the most powerful instrument there is. Modern marketing is trying to catch up on how the mind works luckily we can now understand a bit more on how to make the most out of mental momentum.

Expressions like “the first step is the hardest” or “In for a penny, in for a pound” become popular sayings for a reason. They are known to be true and more interestingly, describe a state of mind. […]

Email marketing strategy: New and improved

Ever wonder why toothpaste is always “new and improved”?

You would think that after 20 years they would have run out of room for improvement. But in the case of toothpaste, it isn’t product innovation. For the biggest part it’s marketing.

Consumers like “new”, they like to try new things, it’s hard-wired into our brains. […]

Email marketing at AirBnb: Imagine yourself here

Airbnb has been storming the fortress of travel. Matching individual travellers with spare bedrooms and apartments for rent, they might be the embodiment of market disruption and certainly the hottest travel brand in town.

I talked with George DiGuido, while he was head of Email Marketing at the global HQ of Airbnb. Today he is heading up Email Strategy at About.com. […]

Unlocking the full potential of B2B email marketing

A lot has been written about persuading consumers to click and buy. But what are the differences in B2B email marketing and what does a strong B2B email campaign make?

Especially when tapping into the strengths of B2B email marketing to promote your products and services, it is important to strike the right chord.

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These Trends show the Future and Evolution of Email Marketing

In the quickly-evolving world a lot has changed in the way brands and consumers communicate. Email marketing is known to be a trusted and versatile marketing channel.

What will the future for marketers that use the email channel? We can already spot the trends that hold the key to the evolution of email marketing. […]

Lead generation with a heartbeat; the email marketing prospect program of Vodafone

Last year Vodafone Netherlands started with a new email marketing prospecting program. Growing their customer base is a real challenge, seeing the mobile phone market is shrinking.

Immediately after launching the email program, they started with Marketing Performance Improvement.

Vodafone is also using some innovative list-growth techniques, which are certainly paying off. […]

On the road to Email Marketing success [interview]

I had the pleasure speaking on the Keynote stage at the Festivak Industry Event. Kim Do of Atmost TV interviewed me about the theme of the presentation; Quickly learning from other people’s mistakes to avoid those pitfalls, whilst brisking up your own business success.That is the perfect cue for with several email marketing tips. Enjoy. You will see, if you ask me for ONE golden dialogue marketing tip, I will always try to sneak in a second one. […]