The brain is the most powerful instrument there is. Modern marketing is trying to catch up on how the mind works luckily we can now understand a bit more on how to make the most out of mental momentum.
Expressions like “the first step is the hardest” or “In for a penny, in for a pound” become popular sayings for a reason. They are known to be true and more interestingly, describe a state of mind. Continue reading »
Mobile email is on the rise, as more and more people own a smartphone or a mobile device like a tablet.
I searched near and far for all (useful) available statistics and compiled the ultimate mobile email statistics overview with insight into the current state of mobile email.
These numbers will keep on changing, almost every day. So I will update them regularly. Continue reading »
Ever wonder why toothpaste is always “new and improved”?
You would think that after 20 years they would have run out of room for improvement. But in the case of toothpaste, it isn’t product innovation. For the biggest part it’s marketing.
Consumers like “new”, they like to try new things, it’s hard-wired into our brains. Continue reading »
Airbnb has been storming the fortress of travel. Matching individual travellers with spare bedrooms and apartments for rent, they might be the embodiment of market disruption and certainly the hottest travel brand in town.
I talked with George DiGuido, while he was head of Email Marketing at the global HQ of Airbnb. Today he is heading up Email Strategy at About.com. Continue reading »
A lot has been written about persuading consumers to click and buy. But what are the differences in B2B email marketing and what does a strong B2B email campaign make?
Especially when tapping into the strengths of B2B email marketing to promote your products and services, it is important to strike the right chord.
Last year Vodafone Netherlands started with a new email marketing prospecting program. Growing their customer base is a real challenge, seeing the mobile phone market is shrinking.
Immediately after launching the email program, they started with Marketing Performance Improvement.
Vodafone is also using some innovative list-growth techniques, which are certainly paying off. Continue reading »
“When is the best time to send your email newsletter?”, that question seems to keep people busy. That it is totally understandable, because send time does affect conversions and after crafting your email, you do have to schedule it.
Let’s look at the best time to send from a different angle. What if the best time to send a Continue reading »
I had the pleasure speaking on the Keynote stage at the Festivak Industry Event. Kim Do of Atmost TV interviewed me about the theme of the presentation; Quickly learning from other people’s mistakes to avoid those pitfalls, whilst brisking up your own business success.
That is the perfect cue for with several email marketing tips. Enjoy. You will see, if you ask me for ONE golden dialogue marketing tip, I will always try to sneak in a second one. Continue reading »