How to optimize images in email marketing

email optimization events

This month the first Email Marketing Day at your Desk Event was organized by Markedu.
A full day event with a lot of sucking up e-mail marketing knowledge. Speakers included Tim Watson, Richard Gibson, Michael Leander, Kelly Lorenz and other smart (E-mail) marketers.

Presentation about optimizing images

I was invited to do 2 presentations. In the morning about the “a bit heavy” but very important subject of email marketing audits. The afternoon was all about optimization. Following a great presentation by Kath Pay on incremental e-mail marketing testing, I presented a more specific and often tricky part of increasing e-mail marketing effect: Through optimizing the visuals. Here are the slides:

Optimizing images in your email marketing messages

View more presentations from jordie0611

During the presentation, I talked about how to:

* Get better effect through smart use of Alt-texts
* Use the general steps in testing
* Explain dynamic image optimization
* Use Heatmaps for attention and eye-tracking
* And also some some instant usable tips at the end

Be sure to see all the other presentations of that day. If you have any questions about e-mail marketing testing, feel free to post them in the comments or send me an email.