Email Vendor Features & Functions Guide 2012

Red pill email and eMailMonday team up to bring you the 2012 Edition of the Email Vendor Features & Functions Guide.

Contents of the 2012 guide

The 2011 Email Vendor Features & Functions Guide(s) features side-by-side comparisons of  email vendors ranging from small markettablevendors to commercial MTAs and points in between. We drill even deeper than 2011, with almost 300 essential datapoints per ESP. The guide comes with a webbased application that helps users to identify the vendors best suited to their needs based on their own unique business criteria.

Features & Functions of emailtools and vendors

The guide will present comparison tables and graphs, divided between in 9 different categories that look at the features, functions, and technical areas of interest to end users. Almost 800 hours went into the making of this Guide; written from the perspective of an experienced hands-on email marketers.

The Guide doesn’t look at the number or type of clients of the participating vendors, nor does it take into consideration the participant’s revenue or company vision. It doesn’t care about the “state of email” or the geo-social ramifications of the industry as a whole. While those things are interesting and may come into play in the user’s ultimate decision, they don’t tell the user what a vendor is capable of.

That’s where this Guide comes in. Whether you’re shopping for your first email vendor, or considering a switch, this Guide is where you’ll want to start.

Get your preview today

Go and download the executive summary of the email vendor selection selection guide 2012