Create something memorable and it can provide inspiration to others. Here are ten fantastic email marketing quotes, overheard at the MPEIS email marketing conference recently.
Maybe you could even even get some inspiration for your own digital marketing efforts. Read, share and tell me what you think.
Last time I wrote about Social media tools and tactics for email marketing. In short: the email strategy and tools available to you determine your success in combining Social media with email marketing. So what type of social media functions are available?
Here are some examples of social media functions that are available inside your email marketing tools: Continue reading »
Email marketing and social media go well together. But where is the catch? If your company is active with email marketing and on social channels, there is an added bonus. You can combine them. But there are quite a few challenges. So how do you combine email and social for your company? Continue reading »
As marketeers we should all be fascinated with integrating marketing channels. In this post W. Jeffrey Rice (LinkedIn) zooms in on integrating marketing channels. Jeffrey is the Research Analyst at Marketingsherpa and the lead author of the Marketingsherpa Email Handbook and Benchmark Report.
While a big challenge, can integrating marketing channels bring Justin Bieber to your hometown? Continue reading »
Is all content interesting enough to share on social media or to forward? In other words, is it sharable? No, of course not.
But a conversation I had with emailrockstars Riaz Kanani and Loren McDonald certainly is. So be sure to share this blogpost.
The conversation about sharable or not started with a small question on Forward to a friend vs Share to social on twitter.. Continue reading »
Many companies are looking to engage their audience across multiple channels. Using twitter to entice people to sign up for their email newsletter, tv ads to drive traffic to their website, one sales- or promotion channel to promote the other. Many are adding ‘social buttons’ to their email messages now, calling it an integration ( i don’t agree). But some are sending whole messages focused on introducing other channels. Continue reading »
The second day of the email insider summit 2011 was also a gem. I made a compilation of the best tweets, but be sure also to check the best tweets from day one.
@martinlieberman: People engage differently on social and email. Can’t just repeat your content on both channels.
@martinlieberman: Anna Lee: UMG was on MySpace, then it went bust. Had to start over on Facebook. Only thing they could control was email list. Continue reading »
One of the biggest challenges in emailmarketing is to grow a quality opt-in emaillist. A lot of companies now have different audiences and across social platforms like FaceBook, Linkedin and Twitter. These can amplify each other and your other channels.
Still only a few use the full potential and turn their occasional contacts into multi-connected media consumers. So lets talk practical: How can we use twitter to promote our email newsletter and get more opt-ins? Continue reading »