5 Key trends for Tech marketers

It’s good to know to be on top of the trends in the field of online marketing and especially in tech industry where everything is going so fast. Even if you are not in the tech industry it’s good to stay informed. If only to provoke some thoughts and reflect on your own (email) marketing strategy and tactics.

Focus.com released the Tech marketers Handbook with insights from real experts, each in their own specialism. It’s a good read. So what are the Key trends according to the Handbook?
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Brand awareness less important for email marketers

Marketingsherpa holds a survey each year called the Email Marketing Benchmark Report. It results in a 198 paged report filled with emailmarketing statistics. One thing grabbed my attention when I was looking over the report. Continue reading »