Mobile Email Marketing

Consider these strategies, tactics and tips to make sure your email marketing campaigns are effective in reaching your mobile users.

The ultimate mobile email statistics overview


Mobile email is on the rise, as more and more people check their emails on smartphone or a mobile device like a tablet.

I searched near and far for all (useful) available statistics and compiled the ultimate mobile email statistics overview with insight into the current state of mobile email. Continue reading »

Making it through the mobile email filter


With the increase of consumers that own a mobile phone, more and more email is read on smart phones. But mobile email has its’ own set of rules.

Mobile email can now account for 15 to 75% of email opens and that percentage is still increasing. So marketers have to take mobile email marketing more seriously.

But the first question is:  How to get through the mobile email filter and reach that subscriber on the go? Continue reading »

Mobile Email list growth strategy

mobile email list growthIncreasing the size of your email list has always been one of the most dependable ways to increase email marketing results. A bigger list size while maintaining the level of conversions increases results. And not to forget the number of contact moments.

We tend to forget, but the smartphone is an extra channel / device to leverage in growing our email list. And especially now that there are more and more people are using smartphones, it is extra interesting to look at email list growth via mobile.
Continue reading »

Mobile Email Strategy: thinking beyond email

mobile email strategyPeople love their blackberry, iphone, android and tablet. With that, the use of mobile email is increasing.  Using smartphones to connect with the trusted inbox.

Statistics say that 15 to 65% of email is opened on a Mobile device. The time has come to harness the power of mobile + email and create a solid mobile email strategy. And that encompasses more than just email….

Continue reading »

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