marketing integration

5 Key trends for Tech marketers

It’s good to know to be on top of the trends in the field of online marketing and especially in tech industry where everything is going so fast. Even if you are not in the tech industry it’s good to stay informed. If only to provoke some thoughts and reflect on your own (email) marketing strategy and tactics.

Focus.com released the Tech marketers Handbook with insights from real experts, each in their own specialism. It’s a good read. So what are the Key trends according to the Handbook?
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Categories: marketing integration, research|

The challenge of integrating marketing channels

I am fascinated by the integration of online and offline marketing campaigns. Just a few years ago a marketing plan was layered by sending messages (tv, direct mail or email) to a person’s home, building brand awareness outside the home on the way to the brick and mortar store, and once he or she steps through the door, move the shopper with in-store advertising to the moment of truth decision of placing the product in the basket or not.

Categories: marketing integration, social media|
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