list growth

Lead generation with a heartbeat; the email marketing prospect program of Vodafone

Vodafone_Smartphonecrew_email_marketing_program

Last year Vodafone Netherlands started with a new email marketing prospecting program. Growing their customer base is a real challenge, seeing the mobile phone market is shrinking.

Immediately after launching the email program, they started with Marketing Performance Improvement.

Vodafone is also using some innovative list-growth techniques, which are certainly paying off. Continue reading »

Bryan Eisenberg on email marketing: “Do massive Segmentation and opt out your list”

bryan_eisenberg

Bryan Eisenberg was one of keynote speakers at the Fusion Marketing Experience. The event had a very impressive line-up with experts from all parts of digital marketing. Bryan shared his e-mail marketing tips:

With a presentation on the second day about about one of his favorite topics “Always be testing” (also the name of his book). Continue reading »

Driving email signups

This is the feedback and tips page for “Driving e-mail sign ups”, the white paper.


Don’t have the whitepaper yet? It’s a free gift when you sign-up for the emailmonday newsletter. Go and sign up now

Dont forget to come back and post your own praise, hate, comments, feedback and tips in the comments below!

 
 

Building the E-mail list [phase one]

Monday afternoon the brand new sign-up for my email newsletter page went live.

Yes, I will be sending out an email newsletter and yes it was a shame that I didn’t get around to it earlier. And yes all rants about why i didn’t do it earlier and praise for getting around to it CAN be placed in the comments. :)
Continue reading »

Don’t settle for average (email marketing statistics)

email_marketing_statistics

Most e-mail marketing tools will easily give you a report of open, click through, bounce rates conversions, etc. But most of the time these numbers are for the entire list that was sent it to. A tricky business, because it doesn’t say anything about the variance between different parts of your list.

Unless you separate statistics in groups, the general outcome can hide the most valuable, actionable, information. Continue reading »

Hire an Email marketing specialist
Jordie van Rijn is a specialist email marketing consultant with over 10 years of experience. See how I can help you
Or Get in touch

Why people love my Newsletter:
Practical Email Marketing Tips
Strategy & tactics explained
Never miss the newest content
..so stay on top of email marketing &


Get in touch | Contact

 @jvanrijn
 in/jvrijn
 jvrijn@emailmonday.com
Call me: +31 (0)618818310
Or use the contact form