event driven email marketing
Last year Vodafone Netherlands started with a new email marketing prospecting program. Growing their customer base is a real challenge, seeing the mobile phone market is shrinking.
Immediately after launching the email program, they started with Marketing Performance Improvement.
Vodafone is also using some innovative list-growth techniques, which are certainly paying off. Continue reading »
It is your birthday! Or maybe it isn’t…. Doesn’t really matter, because birthday emails are a marketers best friend. Find out why in this Birthday Email whitepaper, once you sign up for our newsletter.
Includes lots of examples of actual real life birthday emails. What makes them good or bad. And tips for the active marketer.
Continue reading »
Did you ever receive a birthday email marketing campaign on your birthday? Or a great offer from a retailer via email, just some hours after you were searching on their website?
Good chance those were Event Driven emails. Event Driven Email campaigns can be composed and sent automatically, precicely at the right time.
And as we will see, they are very effective. So why are they an essential part of your email strategy? Continue reading »