event driven email marketing

Making the most out of Dynamic Email Marketing

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Email marketing is far past being a static channel, real-time dynamic emails are adding the competitive edge today. A lot of companies continue to send static email marketing newsletters, these have their merits, but there is a lot more to be gained with strong dynamic email.

The possibilities that dynamic email marketing offers for 1:1 tailored messages are almost endless. Continue reading »

Lead generation with a heartbeat; the email marketing prospect program of Vodafone

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Last year Vodafone Netherlands started with a new email marketing prospecting program. Growing their customer base is a real challenge, seeing the mobile phone market is shrinking.

Immediately after launching the email program, they started with Marketing Performance Improvement.

Vodafone is also using some innovative list-growth techniques, which are certainly paying off. Continue reading »

Birthday email whitepaper with examples

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It is your birthday! Or maybe it isn’t…. Doesn’t really matter, because birthday emails are a marketers best friend. Find out why in this Birthday Email whitepaper, once you sign up for our newsletter.

Includes lots of examples of actual real life birthday emails. What makes them good or bad. And tips for the active marketer.
Continue reading »

Event Driven email, an essential part of your email strategy

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Did you ever receive a birthday email marketing campaign on your birthday?  Or a great offer from a retailer via email, just some hours after you were searching on their website?

Good chance those were Event Driven emails. Event Driven Email campaigns can be composed and sent automatically, precicely at the right time.

And as we will see, they are very effective. So why are they an essential part of your email strategy? Continue reading »

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