event driven email marketing
It is your birthday! Or maybe it isn’t…. Doesn’t really matter, because birthday emails are a marketers best friend. Find out why in this Birthday Email whitepaper, once you sign up for our newsletter.
Includes lots of examples of actual real life birthday emails. What makes them good or bad. And tips for the active marketer.
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Did you ever receive a birthday email marketing campaign on your birthday? Or a great offer from a retailer via email, just some hours after you were searching on their website?
Good chance those were Event Driven emails. Event Driven Email campaigns can be composed and sent automatically, precicely at the right time.
And as we will see, they are very effective. So why are they an essential part of your email strategy? Continue reading »