Dela Quist is a well-known name in the international email marketing industry. With controversial views, he makes marketers think and that is always a good thing.
Dela will be presenting his keynote “What is next for email marketers” at the DDMA email summit in June, where I will also be presenting later on that day. A great excuse to talk with him about email, social and marketing automation. Continue reading »
There is a fierce competition for attention in your subscribers’ inbox. Now! is the perfect time to make your emails effectively deliver more value.
Segmentation is a seemingly simple but extremely powerful mechanism. Many are already segmenting to some extent, but how about taking advantage of more advanced email segmentation? Continue reading »
Airbnb has been storming the fortress of travel. Matching individual travellers with spare bedrooms and apartments for rent, they might be the embodiment of market disruption and certainly the hottest travel brand in town.
I talked with George DiGuido, while he was head of Email Marketing at the global HQ of Airbnb. Today he is heading up Email Strategy at About.com. Continue reading »
A lot has been written about persuading consumers to click and buy. But what are the differences in B2B email marketing and what does a strong B2B email campaign make?
Especially when tapping into the strengths of B2B email marketing to promote your products and services, it is important to strike the right chord.
This story begins during World War II. The English were starting to bomb targets in Germany. Of course they wanted to quickly improve the armour of the planes. The planes that came back from their bomb runs were carefully inspected for damage.
Engineers analysed the bullet holes and made an overview of the parts that were hit the most. The planes were reinforced in those places before sending them on their next flight.
Mother’s Day is the perfect excuse to do something special for your e-mail subscribers. Just because you love them, and their moms, wives and girlfriends. But mother’s day also represents one of the biggest revenue opportunities.
Not a bad idea to combine the two and craft a compelling e-mail program this Mother’s Day. Here are a few e-mail marketing strategies and tips to Make Mom proud. Continue reading »
When Google first started working on their Priority Inbox, they released a whitepaper on (a part of) the inner workings and sorting in the Gmail client.
As you might know, the priority inbox tries to learn what you think are important messages. Based on those learnings, it puts the most important mail at the top of your Priority Inbox, if you have this enabled. Continue reading »
Create something memorable and it can provide inspiration to others. Here are some fantastic email marketing quotes, read them well, philosophise, share and tell me what you think.
Maybe you could even even get some inspiration for your own digital marketing efforts.
Which marketer wouldn’t want to increase customer loyalty? If your aim is to get more repeat purchases and continued subscriptions you are in good company.
Not surprisingly, 45% or more of email marketers have improving customer loyalty defined as an email marketing goal. This has been consistently so seen in several research reports. Continue reading »
“Focus Daniel-san, Focus!” Mr. Myagi, the wise teacher from the karate kid movies had a great point there. Because without focus, how to create an effective email marketing message that delivers a strong punch?
A problem with many email promotions is the lack of focus. The question: “What do you want me to do?” remains unanswered too often. And that is a shame, because Continue reading »
Wouldn’t it be great that your work was done, even if you weren’t in the office? Reality is that most of us will have to grind through a huge pile of emails coming back from vacation (or even when just away for a single day).
But at least we let people know that we are out, by turning on our own (personal) triggered email: the out of office reply.
Now how can we use that for something different, something interesting? Continue reading »
When I give trainings, I tend to (try and) make people think.
Often I ask the attendants to come up with the one thing that would help him the most in their email marketing. If they come up with it themselves, that question is sure to deliver the most value to them.
Well actually, most often it doesn’t. Continue reading »