Mother’s Day: E-mail Marketing to make Mom proud

Mother’s Day is the perfect excuse to do something special for your e-mail subscribers. Just because you love them, and their moms, wives and girlfriends. But mother’s day also represents one of the biggest revenue opportunities.

Not a bad idea to combine the two and craft a compelling e-mail program this Mother’s Day. Here are a few e-mail marketing strategies and tips to Make Mom proud. Continue reading »

10 fantastic email marketing quotes you should share right now

Create something memorable and it can provide inspiration to others. Here are ten fantastic email marketing quotes, overheard at the MPEIS email marketing conference recently.

Maybe you could even even get some inspiration for your own digital marketing efforts. Read, share and tell me what you think.
 

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Boost Customer Loyalty with these five bulletproof Email Marketing tactics

Which marketer wouldn’t want to increase customer loyalty? If your aim is to get more repeat purchases and continued subscriptions you are in good company.
Not surprisingly, 45% or more of email marketers have improving customer loyalty defined as an email marketing goal. This has been consistently so seen in several research reports. Continue reading »

Effective email marketing: adding focus to your email promotion

“Focus Daniel-san, Focus!” Mr. Myagi, the wise teacher from the karate kid movies had a great point there. Because without focus, how to create an effective email marketing message that delivers a strong punch?

A problem with many email promotions is the lack of focus. The question: “What do you want me to do?” remains unanswered too often. And that is a shame, because Continue reading »

Email marketing while out of the office

Wouldn’t it be great that your work was done, even if you weren’t in the office? Reality is that most of us will have to grind through a huge pile of emails coming back from vacation (or even when just away for a single day).

But at least we let people know that we are out, by turning on our own (personal) triggered email: the out of office reply.

Now how can we use that for something different, something interesting? Continue reading »

An exercise to improve your email marketing strategy

When I give trainings, I tend to (try and) make people think.

Often I ask the attendants to come up with the one thing that would help him the most in their email marketing. If they come up with it themselves, that question is sure to deliver the most value to them.

Well actually, most often it doesn’t. Continue reading »

Running better email marketing split tests

Email marketing split tests are a known best practice method to ensure your email is preforming at maximum capacity. Every email marketer should know the the email testing essentials. But not all A/B split tests are created equal.
There is more to it if you want to create true impact, so make your split tests count (to ten).

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Expert tips to increase Email marketing ROI

“Show me the money”, is what we hear these days. Marketers walk around using reporting tools and spreadsheets to measure what works best.

Email marketing ROI is a metric that shows how much the Return On your email marketing Investments are. How much money is earned in relation to the money spent.But knowing your ROI isn’t enough. 3 experts give tips for measuring and increasing your email marketing ROI. Continue reading »