Email Marketing White Papers

Download free email marketing white papers with handy email marketing tips and tricks.

White paper: Email Engagement, often talked about, never defined

The need for engagement in marketing and in the case of this document, email marketing, is often discussed and seen by nearly everyone as important. No email best practice discussion is complete without a phrase like ‘sending campaigns that are relevant and produce high engagement’ is key.This document is a discussion paper around a key element of email marketing that lacks any industry consensus and best practice. […]

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