Email marketing strategy

A strong email marketing strategy is the foundation for all email marketing success. Learn professional email marketing strategies and tactics. And how best to develop your own email marketing strategy.

A new way to Benchmark your email marketing

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If there ever was such a thing as an “opt-in for life”, it is well in the past. Permission Marketing has been silently replaced with its brother; tease marketing, continuously building on a brand relationship based on mutual interest.

The challenge is no longer just about matching message, timing and recipient, but also in presenting an – already in itself – appealing and attractive message. Continue reading »

The tease Factor: How to optimize your email marketing for engagement

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Customers are pretty picky on where they squander their precious time and attention. So imagine how great it is if you are the only one in your industry that does get that attention and can increase engagement with your audience over your competitors.

It is definitely possible, but requires to rise above the common superficial online marketing push (not the same as push marketing). Continue reading »

Inside the customers’ mind: Harnessing mental momentum in your online marketing

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The brain is the most powerful instrument there is. Modern marketing is trying to catch up on how the mind works luckily we can now understand a bit more on how to make the most out of mental momentum.

Expressions like “the first step is the hardest” or “In for a penny, in for a pound” become popular sayings for a reason. They are known to be true and more interestingly, describe a state of mind. Continue reading »

Email marketing strategy: New and improved

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Ever wonder why toothpaste is always “new and improved”?

You would think that after 20 years they would have run out of room for improvement. But in the case of toothpaste, it isn’t product innovation. For the biggest part it’s marketing.

Consumers like “new”, they like to try new things, it’s hard-wired into our brains. Continue reading »

Email marketing strategy: Stop staring at the bullet holes.

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This story begins during World War II. The English were starting to bomb targets in Germany. Of course they wanted to quickly improve the armour of the planes. The planes that came back from their bomb runs were carefully inspected for damage.

Engineers analysed the bullet holes and made an overview of the parts that were hit the most. The planes were reinforced in those places before sending them on their next flight.

Continue reading »

The engine that drives continuous improvement for your email campaigns

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Ever heard the business term continuous improvement? It means you want to keep on improving. Improving  your skills, your company, or even the results of your email marketing campaign.

Several components are necessary for continuous improvement of your email program. But often one of these is missing…. Continue reading »

5 telltale signs it’s time to review your email marketing

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Take a step back. A critical look at your email marketing program can be very fruitful. Just like a car, it needs to be checked every once in a while. Fine-tuned, new oil, that headlight fixed. Most senior email marketers know this.

But when do you know it is time to do that checkup? Here are 5 telltale signs that you seriously need an email marketing audit. Continue reading »

Skip into great email marketing with Micro-yesses

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When a well-crafted email arrives in your inbox, it grabs your attention and without any effort you know if you want to act on it or not. It is like the ideal Skipping stone.

These emails might look as if they are made in a minute. That’s how natural they seem. Yes, Achieving a balanced, clear and persuasive message takes some extra work on the marketers side, but it is worth it, for the result is a more effective email.

Continue reading »

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