Email marketing strategy
Email marketing is said to be one of the strongest marketing channels . And it can be, if backed by an effective email marketing strategy. Your email marketing strategy, you could say, is the foundation that your email marketing program is built on.
Why is an effective email marketing strategy so important?
An email marketing strategy is part of your overall marketing strategy and business plan. It helps you market your products and services with the use of the email channel with the best chances for making a profit and reaching your goals. Because your email marketing strategy takes your optimal target customers into consideration, segments and preferences, the products and benefits your customers are looking for and which email marketing messages are best used.
An effective email marketing strategy takes goals from strategy to actions:
First set your business goals and ambitions with regards to email marketing, then take these 3 steps:
1. Email marketing strategy: How you are going to achieve those goals.
2. Email marketing tactics: How you are going to achieving them in more detail. Part of the strategy.
3 Actions: How you going to deliver on your tactics. Even more detail, the fulfillment of your email marketing strategy
But why an email marketing strategy?
With email marketing as a channel; All the right cards are there for potential success:
Email marketing can have a big reach and put your message in front of a lot of people
The marketer has great flexibility in how they handle their email program
It is quite easy to start and you can start small
It scales, the effort to send one or 100.000 messages is nearly the same.
Email allows you to target and segment your messages on individual level
Little risk, the costs are relatively low and potential for upside is big.
So learn effective email marketing strategies and tactics and how best to develop your own email marketing strategies.
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Well actually, most often it doesn’t. Continue reading »
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Continue reading »