5 telltale signs it’s time to review your email marketing

Take a step back. A critical look at your email marketing program can be very fruitful. Just like a car, it needs to be checked every once in a while. Fine-tuned, new oil, that headlight fixed. Most senior email marketers know this.

But when do you know it is time to do that checkup? Here are 5 telltale signs that you seriously need an email marketing audit. Continue reading »

Skip into great email marketing with Micro-yesses

When a well-crafted email arrives in your inbox, it grabs your attention and without any effort you know if you want to act on it or not. It is like the ideal Skipping stone.

These emails might look as if they are made in a minute. That’s how natural they seem. Yes, Achieving a balanced, clear and persuasive message takes some extra work on the marketers side, but it is worth it, for the result is a more effective email.

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Has engagement email marketing finally arrived with open reach?

How engaged are your customers with your brand? This seemingly simple question has puzzled email marketers for some time.

Most marketers have customer engagement listed as one of their top priorities. Engagement might even be the core of their email marketing strategy. But at the same time there is never been a clear definition of what email engagement actually is. Let alone what the most profitable way is to increase it. Continue reading »

Running an International email marketing program

Running an international email marketing program comes with it’s own challenges. No uniform international audience exists and culture and markets are different once you cross the border. This can mean the content and tone of your email newsletters needs to be adjusted per region.
And there are even more challenges. What to consider in international email marketing? Continue reading »

An exercise to improve your email marketing strategy

When I give trainings, I tend to (try and) make people think.

Often I ask the attendants to come up with the one thing that would help him the most in their email marketing. If they come up with it themselves, that question is sure to deliver the most value to them.

Well actually, most often it doesn’t. Continue reading »

Why senior marketers don’t review their email programs

All senior marketers will tell you, it is wise to review your email marketing periodically. Set time apart to really go through the current processes and email marketing messages.

An email marketing audit can highlight the strengths and weaknesses in your email marketing campaigns. As a result you know what needs to be improved and how.
 
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Event Driven email, an essential part of your email strategy

Did you ever receive a birthday email marketing campaign on your birthday?  Or a great offer from a retailer via email, just some hours after you were searching on their website?

Good chance those were Event Driven emails. Event Driven Email campaigns can be composed and sent automatically, precicely at the right time.

And as we will see, they are very effective. So why are they an essential part of your email strategy? Continue reading »

Hit or miss? A practical framework to increase your email Hit Ratio

Do you know the hit/miss ratio of your e-mailings? The better your email program, the higher your HIT ratio is. But what elements have a real impact on email marketing success? Here are three often overlooked tactics increase Audience Match with your messages and get a better email marketing Hit-Ratio. Continue reading »