5 telltale signs it’s time to review your email marketing

Take a step back. A critical look at your email marketing program can be very fruitful. Just like a car, it needs to be checked every once in a while. Fine-tuned, new oil, that headlight fixed. Most senior email marketers know this.

But when do you know it is time to do that checkup? Here are 5 telltale signs that you seriously need an email marketing audit. Continue reading »

Skip into great email marketing with Micro-yesses

When a well-crafted email arrives in your inbox, it grabs your attention and without any effort you know if you want to act on it or not. It is like the ideal Skipping stone.

These emails might look as if they are made in a minute. That’s how natural they seem. Yes, Achieving a balanced, clear and persuasive message takes some extra work on the marketers side, but it is worth it, for the result is a more effective email.

Continue reading »

Has engagement email marketing finally arrived with open reach?

How engaged are your customers with your brand? This seemingly simple question has puzzled email marketers for some time.

Most marketers have customer engagement listed as one of their top priorities. Engagement might even be the core of their email marketing strategy. But at the same time there is never been a clear definition of what email engagement actually is. Let alone what the most profitable way is to increase it. Continue reading »

Perfectly timing your e-mail marketing messages

The perfect time to send a sales oriented email is….. when the subscriber is ready to buy.

Adjust your timing to Customer behavior

Some industries have the luck to profit from mass customer behavior. At the start of the new year, new year’s resolutions are made and broken. Continue reading »

Elevator pitch your email testing in all 3 email marketing levels.

Email marketing split testing is a great way to increase your results. Send out different versions of an email and continue use the version that shows the most marketing muscle. Marketers know they should be testing and optimizing their email newsletters, but often they aren’t.

MarketingSherpa reported that 58% of email marketers don’t do any regular testing at all. Continue reading »

Effective email marketing: adding focus to your email promotion

“Focus Daniel-san, Focus!” Mr. Myagi, the wise teacher from the karate kid movies had a great point there. Because without focus, how to create an effective email marketing message that delivers a strong punch?

A problem with many email promotions is the lack of focus. The question: “What do you want me to do?” remains unanswered too often. And that is a shame, because Continue reading »

The comprehensive list of Email marketing No-No’s

The comprehensive list of Email marketing No-No’s. The tactics, antics and (un)written law breaking behavior to avoid. Do you know your email marketing No-No’s?

If you notice any Email marketing No-No’s I missed, let me know! I will continue to update this list so everyone can use it as a reference. Continue reading »

An exercise to improve your email marketing strategy

When I give trainings, I tend to (try and) make people think.

Often I ask the attendants to come up with the one thing that would help him the most in their email marketing. If they come up with it themselves, that question is sure to deliver the most value to them.

Well actually, most often it doesn’t. Continue reading »