“What can I spend to get a new subscriber and what will it bring me?” a question that I often hear when marketers are creating their email marketing plans. The answer lies in knowing what an email subscriber is worth (to you).
A customer lifetime value calculation of your subscribers combined with ROI of your email campaigns helps make smarter decisions, improving your marketing strategy. Continue reading »
“When is the best time to send your email newsletter?”, that question has been keeping people busy. And it is totally understandable, because timing does affect conversions and after crafting your email, you do have to schedule it.
Let’s look at the best time to send from a different angle. What if the best time to send a Continue reading »
Have you ever noticed that some emails do better than others? A single send can outperform your average newsletter by a mile and then some.
As an email marketer you want to make sure you’re sending the most engaging emails possible. Why are some doing better than others? Can you lift all your email campaign results to that level? Continue reading »
Email marketing is far past being a static channel, real-time dynamic emails are adding the competitive edge today. A lot of companies continue to send static email marketing newsletters, these have their merits, but there is a lot more to be gained with strong dynamic email.
The possibilities that dynamic email marketing offers for 1:1 tailored messages are almost endless. Continue reading »
Customers are pretty picky on where they squander their precious time and attention. So imagine how great it is if you are the only one in your industry that does get that attention and can increase engagement with your audience over your competitors.
It is definitely possible, but requires to rise above the common superficial online marketing push (not the same as push marketing). Continue reading »
The brain is the most powerful instrument there is. Modern marketing is trying to catch up on how the mind works luckily we can now understand a bit more on how to make the most out of mental momentum.
Expressions like “the first step is the hardest” or “In for a penny, in for a pound” become popular sayings for a reason. They are known to be true and more interestingly, describe a state of mind. Continue reading »
This story begins during World War II. The English were starting to bomb targets in Germany. Of course they wanted to quickly improve the armour of the planes. The planes that came back from their bomb runs were carefully inspected for damage.
Engineers analysed the bullet holes and made an overview of the parts that were hit the most. The planes were reinforced in those places before sending them on their next flight.
They are silent, not very obvious. And not seen by the untrained eye. Your gut says everything is all right and you get results and sales from your emails. Your design even looks great!
But it takes more than a fantastic starting point to reach the finish line of conversion. Here are some of those “silent conversion killers” you wouldn’t spot at first glance. Continue reading »
Ever heard the business term continuous improvement? It means you want to keep on improving. Improving your skills, your company, or even the results of your email marketing campaign.
Several components are necessary for continuous improvement of your email program. But often one of these is missing…. Continue reading »
In life you say “Live and learn”, in email marketing that is rather test and learn. A/B split testing is a proven way to optimize your email marketing.
Even though companies know they should be testing and optimizing their email marketing more, they don’t. Sometimes that is for valid reasons, often it is not. Continue reading »
I had the pleasure to record a video call with the lovely Pelpina Trip. She asked me for some practical email marketing tips. So I gave them! We discussed how to make sure people click through on your emails, reaching your target audiences with newsletters and saving time while email marketing. Enjoy! Continue reading »
Take a step back. A critical look at your email marketing program can be very fruitful. Just like a car, it needs to be checked every once in a while. Fine-tuned, new oil, that headlight fixed. Most senior email marketers know this.
But when do you know it is time to do that checkup? Here are 5 telltale signs that you seriously need an email marketing audit. Continue reading »