email marketing best practice

Effective Automation and Email tactics to increase webinar attendance

You can use Webinars and events to acquire new contacts, engage with leads, and cement relationships with existing customers. But attendees make or break the effort. Here are essential tips on using marketing automation and email to ensure your event is packed.

Categories: email marketing best practice|

Unlocking the full potential of B2B email marketing

A lot has been written about persuading consumers to click and buy. But what are the differences in B2B email marketing and what does a strong B2B email campaign make? Especially when tapping into the strengths of B2B email marketing to promote your products and services, it is important to strike the right chord.

Email subject line pattern inspiration

What will spark engagement with your readers? What will make them want to act on your message? Everybody can do with some extra inspiration. In this archive different types of interesting email subject lines patterns and the commonality that binds them.

Categories: email marketing best practice|

150+ A/B email split testing ideas you can use today

Have you ever noticed that some emails do better than others? A single send can outperform your average newsletter by a mile and then some. As an email marketer, you want to make sure you’re sending the most engaging emails possible. Why are some doing better than others? Can you lift all your email campaign results to that level?

Smart email marketing segmentation, the art of

There is a fierce competition for attention in your subscribers’ inbox. Now! is the perfect time to make your emails effectively deliver more value.

Segmentation is a seemingly simple but extremely powerful mechanism. Many are already segmenting to some extent, but how about taking advantage of more advanced email segmentation? […]

The 4 silent conversion killers that secretly smother a great email

They are silent, not very obvious. And not seen by the untrained eye. Your gut says everything is all right and you get results and sales from your emails. Your design even looks great!

But it takes more than a fantastic starting point to reach the finish line of conversion. Here are some of those “silent conversion killers” you wouldn’t spot at first glance. […]

Why you should not be testing your email newsletter

In life you say “Live and learn”, in email marketing that is rather test and learn. A/B split testing is a proven way to optimize your email marketing.Even though companies know they should be testing and optimizing their email marketing more, they don’t. Sometimes that is for valid reasons, often it is not. […]

3 practical email marketing tips [video]

I had the pleasure to record a video call with the lovely Pelpina Trip. She asked me for some practical emailmarketing tips. So I gave them! We discussed how to make sure people click through on your emails. reaching your target audiences with newsletters and saving time while marketing. Enjoy!

Elevator pitch your email testing in all 3 email marketing levels.

Email marketing split testing is a great way to increase your results. Send out different versions of an email and continue use the version that shows the most marketing muscle. Marketers know they should be testing and optimizing their email newsletters, but often they aren’t.

MarketingSherpa reported that 58% of email marketers don’t do any regular testing at all. […]

Effective email marketing: adding focus to your email promotion

“Focus Daniel-san, Focus!” Mr. Myagi, the wise teacher from the karate kid movies had a great point there. Because without focus, how to create an effective email marketing message that delivers a strong punch?

A problem with many email promotions is the lack of focus. The question: “What do you want me to do?” remains unanswered too often. And that is a shame, because […]

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