Create something memorable and it can provide inspiration to others. Here are ten fantastic email marketing quotes, overheard at the MPEIS email marketing conference recently.
Maybe you could even even get some inspiration for your own digital marketing efforts. Read, share and tell me what you think.
10 fantastic email marketing quotes
1. About A/B split-testing: Your “winning” version may still suck. (tweet this)
2. Treat your email program like the movies – give a preview so they know what to expect (tweet this)
3. Email has an ability many channels dont: creating valuable, personal touches – at scale (tweet this)
4. Perhaps not surprisingly, cash is still the #1 driver for consumers to share their information (tweet it)
5. Set a target goal for how many email subscribers you’d like to reach every month. (tweet this)
6. Segmentation on past activity greatly outperformed demographics for Obamas’ emails (tweet this)
7. There is no formula for the perfect email – Authentic and honest messaging works. (tweet this)
8. Open, click and unsubscribe rates are pretty poor measures for email engagement. (tweet this)
9. Email is easy…if you want it to be. Simplify before you get complicated. (tweet this)
10. Signing up is a powerful signal of intent to buy. Send them email until they do (tweet)
Ten ideas, ten quotes, ten thoughts to share. Click here to share them all at once
Thanks to @DelaQuist @davidatlas @ogilvydigital @swerd @JennaL15 @thebfce and @emailvendors for sharing and tweeting these great email marketing quotes from the MPEIS email marketing conference. Also great accounts to follow on twitter (except for @delaquist, he only likes email).
The success of email marketing quotes
Email marketing quotes or any kind of short content does well on the web. The do especially well on social media. Quotes are short enough to tweet, share and snack. A bite of content with just enough information to convey a message. There is a lesson to be learned there. Not every post article or blog has to be long-copy or very elaborate.
Effectively using long copy
If you want it to be “the ultimate post about X”, yes, you have to make it long. Because an ultimate post about X gives you a lot to say.
Search engines also like long, informative copy. Lots of words makes them easily crawl and easily identify what your article is about. And if it is exceptional content, it will also be shared. My ultimate list with all mobile email statistics is pretty popular. The thing with long copy is that not everybody will read it completely, but people will scan. That makes your headlines extra important.
But if you are going for the share, quick top-of-mind message, shorter IS sweeter. And more visually is also sweeter. Pretty sweet.