DMA National Client Email Report 2015

Email marketing has always been one of the core digital marketing techniques in the marketing-mix. I was honered to author this year’s National Client Email Report with the DMA UK and Email Hub. The report is based on a survey of client-side Marketing Professionals on the use and results of the email channel. What are the main conclusions from the report?

Customer Lifetime Value Calculation for Email Marketing

“What can I spend to get a new subscriber and what will it bring me?” a question that I often hear when marketers are creating their email marketing plans. The answer lies in knowing what an email subscriber is worth (to you). A customer lifetime value calculation of your subscribers combined with ROI of your email campaigns helps make smarter decisions, improving your marketing strategy. So how can you calculate ROI and the customer lifetime value of an email subscriber?

Carpe Conversion: Timing your email marketing to the customer mindset

“When is the best time to send your email newsletter?”, that question has been keeping people busy. And it is totally understandable, because timing does affect conversions and after crafting your email, you do have to schedule it.

Let’s look at the best time to send from a different angle. What if the best time to send a […]

The future of email marketing 2015 edition

What is in the future of email marketing? Taking a look ahead is a great excuse to see what is happening and what we should be paying attention to. Email marketing is known to be a trusted and versatile marketing channel.

Summarized for your reading pleasure, changes and predictions in marketing, mind-sets, customer behavior, email providers and -tools that will without doubt influence the field of email marketing in the coming years. […]

150+ fresh A/B email split testing ideas you can use today

Have you ever noticed that some emails do better than others? A single send can outperform your average newsletter by a mile and then some.

As an email marketer you want to make sure you’re sending the most engaging emails possible. Why are some doing better than others? Can you lift all your email campaign results to that level? […]

A new way to Benchmark your email marketing

Email marketing has always been Permission based, but is silently replaced with its brother; Tease Marketing, continuously building on a brand relationship based on mutual interest. The challenge becomes presenting an – already in itself – appealing and attractive message. But how to benchmark your email marketing efforts to fit that new train of thought?

The Ultimate Marketing Automation statistics overview

The field of Marketing Automation is growing at an astonishing rate. Looking for insight into the current state of Marketing Automation, the market and statistics on adoption and use, I compiled a list of all (useful) available statistics.

Feel free to share these stats and use them how you like […]

Making the most out of Dynamic Email Marketing

Email marketing is far past being a static channel, real-time dynamic emails are adding the competitive edge today. A lot of companies continue to send static email marketing newsletters, these have their merits, but there is a lot more to be gained with strong dynamic email.

The possibilities that dynamic email marketing offers for 1:1 tailored messages are almost endless. […]

Dela Quist: We don’t hate Facebook nearly enough

Dela Quist is a well-known name in the international email marketing industry. With controversial views, he makes marketers think and that is always a good thing.

Dela will be presenting his keynote “What is next for email marketers” at the DDMA email summit in June, where I will also be presenting later on that day. A great excuse to talk with him about email, social and marketing automation. […]

The tease Factor: How to optimize your email marketing for engagement

Customers are pretty picky on where they squander their precious time and attention. So imagine how great it is if you are the only one in your industry that does get that attention and can increase engagement with your audience over your competitors.

It is definitely possible, but requires to rise above the common superficial online marketing push (not the same as push marketing). […]