If there ever was such a thing as an “opt-in for life”, it is well in the past. Permission Marketing has been silently replaced with its brother; tease marketing, continuously building on a brand relationship based on mutual interest.
The challenge is no longer just about matching message, timing and recipient, but also in presenting an – already in itself – appealing and attractive message. Continue reading »
The field of Marketing Automation is growing at an astonishing rate. Looking for insight into the current state of Marketing Automation, the market and statistics on adoption and use, I compiled a list of all (useful) available statistics.
Feel free to share these stats and use them how you like Continue reading »
Email marketing is far past being a static channel, real-time dynamic emails are adding the competitive edge today. A lot of companies continue to send static email marketing newsletters, these have their merits, but there is a lot more to be gained with strong dynamic email.
The possibilities that dynamic email marketing offers for 1:1 tailored messages are almost endless. Continue reading »
Dela Quist is a well-known name in the international email marketing industry. With controversial views, he makes marketers think and that is always a good thing.
Dela will be presenting his keynote “What is next for email marketers” at the DDMA email summit in June, where I will also be presenting later on that day. A great excuse to talk with him about email, social and marketing automation. Continue reading »
In the quickly-evolving world a lot has changed in the way brands and consumers communicate. Email marketing is known to be a trusted and versatile marketing channel.
What will the future for marketers that use the email channel? We can already spot the trends that hold the key to the evolution of email marketing. Continue reading »
Customers are pretty picky on where they squander their precious time and attention. So imagine how great it is if you are the only one in your industry that does get that attention and can increase engagement with your audience over your competitors.
It is definitely possible, but requires to rise above the common superficial online marketing push (not the same as push marketing). Continue reading »
There is a fierce competition for attention in your subscribers’ inbox. Now! is the perfect time to make your emails effectively deliver more value.
Segmentation is a seemingly simple but extremely powerful mechanism. Many are already segmenting to some extent, but how about taking advantage of more advanced email segmentation? Continue reading »
Jordie van Rijn will be one of the keynote speakers at the Email Expo in Frankfurt on 13th May 2014. The largest european email marketing conference and exhibition of its kind. It is looking to be a spectacular event.
Google recently launched an eye-catching field test with Gmail Grid View. It allows for a more visual, “pinterest style” way to experience their inbox.
The Gmail Grid View picks images from within the emails and displays them as tiles directly in their Gmail Promotions Tab. Gmail users can look inside all the mails, without the need to open.
So what do we need to know about this new visual email inbox? Here is an overview of all the posts that matter on the Gmail Grid view. Continue reading »
The brain is the most powerful instrument there is. Modern marketing is trying to catch up on how the mind works luckily we can now understand a bit more on how to make the most out of mental momentum.
Expressions like “the first step is the hardest” or “In for a penny, in for a pound” become popular sayings for a reason. They are known to be true and more interestingly, describe a state of mind. Continue reading »
Mobile email is on the rise, as more and more people own a smartphone or a mobile device like a tablet.
I searched near and far for all (useful) available statistics and compiled the ultimate mobile email statistics overview with insight into the current state of mobile email.
These numbers will keep on changing, almost every day. So I will update them regularly. Continue reading »
Ever wonder why toothpaste is always “new and improved”?
You would think that after 20 years they would have run out of room for improvement. But in the case of toothpaste, it isn’t product innovation. For the biggest part it’s marketing.
Consumers like “new”, they like to try new things, it’s hard-wired into our brains. Continue reading »