“What can I spend to get a new subscriber and what will it bring me?” a question that I often hear when marketers are creating their email marketing plans. The answer lies in knowing what an email subscriber is worth (to you).
A customer lifetime value calculation of your subscribers combined with ROI of your email campaigns helps make smarter decisions, improving your marketing strategy. Continue reading »
“When is the best time to send your email newsletter?”, that question has been keeping people busy. And it is totally understandable, because timing does affect conversions and after crafting your email, you do have to schedule it.
Let’s look at the best time to send from a different angle. What if the best time to send a Continue reading »
What is in the future of email marketing? Taking a look ahead is a great excuse to see what is happening and what we should be paying attention to. Email marketing is known to be a trusted and versatile marketing channel.
Summarized for your reading pleasure, changes and predictions in marketing, mind-sets, customer behavior, email providers and -tools that will without doubt influence the field of email marketing in the coming years. Continue reading »
Have you ever noticed that some emails do better than others? A single send can outperform your average newsletter by a mile and then some.
As an email marketer you want to make sure you’re sending the most engaging emails possible. Why are some doing better than others? Can you lift all your email campaign results to that level? Continue reading »
If there ever was such a thing as an “opt-in for life”, it is well in the past. Permission Marketing has been silently replaced with its brother; tease marketing, continuously building on a brand relationship based on mutual interest.
The challenge is no longer just about matching message, timing and recipient, but also in presenting an – already in itself – appealing and attractive message. Continue reading »
The field of Marketing Automation is growing at an astonishing rate. Looking for insight into the current state of Marketing Automation, the market and statistics on adoption and use, I compiled a list of all (useful) available statistics.
Feel free to share these stats and use them how you like Continue reading »
Email marketing is far past being a static channel, real-time dynamic emails are adding the competitive edge today. A lot of companies continue to send static email marketing newsletters, these have their merits, but there is a lot more to be gained with strong dynamic email.
The possibilities that dynamic email marketing offers for 1:1 tailored messages are almost endless. Continue reading »
Dela Quist is a well-known name in the international email marketing industry. With controversial views, he makes marketers think and that is always a good thing.
Dela will be presenting his keynote “What is next for email marketers” at the DDMA email summit in June, where I will also be presenting later on that day. A great excuse to talk with him about email, social and marketing automation. Continue reading »
Customers are pretty picky on where they squander their precious time and attention. So imagine how great it is if you are the only one in your industry that does get that attention and can increase engagement with your audience over your competitors.
It is definitely possible, but requires to rise above the common superficial online marketing push (not the same as push marketing). Continue reading »
There is a fierce competition for attention in your subscribers’ inbox. Now! is the perfect time to make your emails effectively deliver more value.
Segmentation is a seemingly simple but extremely powerful mechanism. Many are already segmenting to some extent, but how about taking advantage of more advanced email segmentation? Continue reading »
Jordie van Rijn will be one of the keynote speakers at the Email Expo in Frankfurt on 13th May 2014. The largest european email marketing conference and exhibition of its kind. It is looking to be a spectacular event.
Google recently launched an eye-catching field test with Gmail Grid View. It allows for a more visual, “pinterest style” way to experience their inbox.
The Gmail Grid View picks images from within the emails and displays them as tiles directly in their Gmail Promotions Tab. Gmail users can look inside all the mails, without the need to open.
So what do we need to know about this new visual email inbox? Here is an overview of all the posts that matter on the Gmail Grid view. Continue reading »