Social media tools and tactics for email marketing
Email marketing and social media go well together. But where is the catch? If your company is active with email marketing and on social channels, there is an added bonus. You can combine them. But there are quite a few challenges. So how do you combine email and social for your company? Continue reading »
The challenge of integrating marketing channels
As marketeers we should all be fascinated with integrating marketing channels. In this post W. Jeffrey Rice (LinkedIn) zooms in on integrating marketing channels. Jeffrey is the Research Analyst at Marketingsherpa and the lead author of the Marketingsherpa Email Handbook and Benchmark Report.
While a big challenge, can integrating marketing channels bring Justin Bieber to your hometown? Continue reading »
The one golden email marketing rule to live by
We are the start of what is looking to be a great year for email marketing. Online sales from email are up and it is still the channel that is seeing the highest Return on Investment – a perfect reason for companies to increase email marketing efforts and budgets.
Email marketing isn’t all about the numbers. In the day-to-day work of a marketer it might even be more about the combination of results and enjoying the work. But don’t be fooled, building a great audience and email program is hard work. There is one rule I’d suggest marketers to live by, keeping that hard work doable: Continue reading »
Perfectly timing your e-mail marketing messages
The perfect time to send a sales oriented email is….. when the subscriber is ready to buy.
Adjust your timing to Customer behavior
Some industries have the luck to profit from mass customer behavior. At the start of the new year, new year’s resolutions are made and broken. Continue reading »
Building the E-mail list [phase one]
Monday afternoon the brand new sign-up for my email newsletter page went live.
Yes, I will be sending out an email newsletter and yes it was a shame that I didn’t get around to it earlier. And yes all rants about why i didn’t do it earlier and praise for getting around to it CAN be placed in the comments. 
Continue reading »
The future of Email marketing 2012 edition
Looking ahead and back is a good practice in digital marketing. At the end of the year everyone will be making or reviewing their email marketing efforts.
It has been a spectacular year for email marketers. Let’s have a look at the future of e-mail marketing in 2012. Continue reading »
Five email testing essentials every marketer should know
Email testing is great because it eliminates guesswork and provides insight into your campaign’s effectiveness. 10% extra sales or 25% extra clickthroughs? Email testing allows you to know what changes will give the best results. On top of that, it is pretty easy to do. But there is more to it. Here are five must know essentials for better email testing. Continue reading »
Mobile email usage statistics
Mobile email is on the rise, as more and more people own a smart phone or a mobile device like a tablet.
We compiled all available statistics to give insight into the current state of mobile email usage.
As these numbers will keep on changing, we will be update them
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 Contact | Hi, I am Jordie van Rijn, a specialist email marketing consultant with over 10 years of experience. If you need help with email marketing, give me a call. |
