Unlocking the full potential of B2B email marketing

A lot has been written about persuading consumers to click and buy. But what are the differences in B2B email marketing and what does a strong B2B email campaign make? Especially when tapping into the strengths of B2B email marketing to promote your products and services, it is important to strike the right chord.

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The future of email marketing 2016 edition

What changes, trends and surprises lie ahead for of email marketing? Let's take gaze into the future of email marketing. This is what thinkers have in store for us, summarized for your reading pleasure.

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Email subject line pattern archive

What will spark engagement with your readers? What will make them want to act on your message? Everybody can do with some extra inspiration. In this archive different types of interesting email subject lines patterns and the commonality that binds them.

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The Ultimate Marketing Automation statistics overview

The field of Marketing Automation is growing at an astonishing rate. Looking for insight into the current state of Marketing Automation, the market and statistics on adoption and use, I compiled a list of all (useful) available statistics.

Feel free to share these stats and use them how you like […]

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Great lead follow up is like giving pie

Everybody loves Pie. And everybody loves a good story we can learn from, so here is my Pie & Learn story. The other day I was working at my home office and was caught by surprise, the doorbell rang. It was my neighbour. The day before I brought her some Plums and she woke up 8 o’clock in the he morning to bake. There she was with a delicious piece of homemade Pie. […]

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We have the Future of Email Marketing on tape – 5 inspiring videos

What are the ways to push forward what email designers, marketing industry influencers, digital agency & startup folks can do to with the diversity that email marketing offers? Don’t forget 89% of marketers say that email is their primary channel for lead generation, a huge business driver.

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5 Experts Give You Their Triggered Campaign Advice

Getting your behavioural email marketing campaigns right is a process of trial and error. One of the great things about trigger-based email campaigns is that you can test and continually optimise them until they’re permanently increasing revenue for your business.

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DMA National Client Email Report 2015

Email marketing has always been one of the core digital marketing techniques in the marketing-mix. I was honered to author this year’s National Client Email Report with the DMA UK and Email Hub. The report is based on a survey of client-side Marketing Professionals on the use and results of the email channel. What are the main conclusions from the report?

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Customer Lifetime Value Calculation for Email Marketing

“What can I spend to get a new subscriber and what will it bring me?” a question that I often hear when marketers are creating their email marketing plans. The answer lies in knowing what an email subscriber is worth (to you). A customer lifetime value calculation of your subscribers combined with ROI of your email campaigns helps make smarter decisions, improving your marketing strategy. So how can you calculate ROI and the customer lifetime value of an email subscriber?

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