What changes, trends and surprises lie ahead for of email marketing? Let's take gaze into the future of email marketing. This is what thinkers have in store for us, summarized for your reading pleasure.
What will spark engagement with your readers? What will make them want to act on your message? Everybody can do with some extra inspiration. In this archive different types of interesting email subject lines patterns and the commonality that binds them.
Everybody loves Pie. And everybody loves a good story we can learn from, so here is my Pie & Learn story. The other day I was working at my home office and was caught by surprise, the doorbell rang. It was my neighbour. The day before I brought her some Plums and she woke up 8 o’clock in the he morning to bake. There she was with a delicious piece of homemade Pie. […]
What are the ways to push forward what email designers, marketing industry influencers, digital agency & startup folks can do to with the diversity that email marketing offers? Don’t forget 89% of marketers say that email is their primary channel for lead generation, a huge business driver.
Getting your behavioural email marketing campaigns right is a process of trial and error. One of the great things about trigger-based email campaigns is that you can test and continually optimise them until they’re permanently increasing revenue for your business.
Email marketing has always been one of the core digital marketing techniques in the marketing-mix. I was honered to author this year’s National Client Email Report with the DMA UK and Email Hub. The report is based on a survey of client-side Marketing Professionals on the use and results of the email channel. What are the main conclusions from the report?
“What can I spend to get a new subscriber and what will it bring me?” a question that I often hear when marketers are creating their email marketing plans. The answer lies in knowing what an email subscriber is worth (to you).
A customer lifetime value calculation of your subscribers combined with ROI of your email campaigns helps make smarter decisions, improving your marketing strategy.
So how can you calculate ROI and the customer lifetime value of an email subscriber?
Have you ever noticed that some emails do better than others? A single send can outperform your average newsletter by a mile and then some. As an email marketer you want to make sure you’re sending the most engaging emails possible. Why are some doing better than others? Can you lift all your email campaign results to that level? […]
"When is the best time to send your email newsletter?", that question has been keeping people busy. And it is totally understandable, because timing does affect conversions and after crafting your email, you do have to schedule it.
Let's look at the best time to send from a different angle. What if the best time to send a sales oriented email is.....