Bryan Eisenberg on email marketing: “Do massive Segmentation and opt out your list”

Bryan Eisenberg was one of keynote speakers at the Fusion Marketing Experience. The event had a very impressive line-up with experts from all parts of digital marketing. Bryan shared his e-mail marketing tips:

With a presentation on the second day about about one of his favorite topics “Always be testing” (also the name of his book). Continue reading »

Mother’s Day: E-mail Marketing to make Mom proud

Mother’s Day is the perfect excuse to do something special for your e-mail subscribers. Just because you love them, and their moms, wives and girlfriends. But mother’s day also represents one of the biggest revenue opportunities.

Not a bad idea to combine the two and craft a compelling e-mail program this Mother’s Day. Here are a few e-mail marketing strategies and tips to Make Mom proud. Continue reading »

The anatomy of an effective email marketing message

What elements make up an effective email marketing message? In email marketing it is all about the interaction of elements. In this post we walk through the anatomy of an effective email marketing message from head(er) to toe.

A recipient of an email marketing message goes through a number of steps beginning with the descision to open that email (or not). Continue reading »

The essential social media tools for an email marketer

Last time I wrote about Social media tools and tactics for email marketing. In short: the email strategy and tools available to you determine your success in combining Social media with email marketing. So what type of social media functions are available?

Here are some examples of social media functions that are available inside your email marketing tools: Continue reading »

Hit or miss? A practical framework to increasing your email Hit Ratio

Do you know the hit/miss ratio of your e-mailings? The better your email program, the higher your HIT ratio is. But what elements have a real impact on email marketing success? Here are three often overlooked tactics increase Audience Match with your messages and get a better email marketing Hit-Ratio. Continue reading »

Social media tools and tactics for email marketing

Email marketing and social media go well together. But where is the catch? If your company is active with email marketing and on social channels, there is an added bonus. You can combine them. But there are quite a few challenges. So how do you combine email and social for your company? Continue reading »

The challenge of integrating marketing channels

As marketeers we should all be fascinated with integrating marketing channels. In this post W. Jeffrey Rice (LinkedIn) zooms in on integrating marketing channels. Jeffrey is the Research Analyst at Marketingsherpa and the lead author of the Marketingsherpa Email Handbook and Benchmark Report.

While a big challenge, can integrating marketing channels bring Justin Bieber to your hometown? Continue reading »

The one golden email marketing rule to live by

We are the start of what is looking to be a great year for email marketing. Online sales from email are up and it is still the channel that is seeing the highest Return on Investment – a perfect reason for companies to increase email marketing efforts and budgets.
Continue reading »