Google recently launched an eye-catching field test with Gmail Grid View. It allows for a more visual, “pinterest style” way to experience their inbox.
The Gmail Grid View picks images from within the emails and displays them as tiles directly in their Gmail Promotions Tab. Gmail users can look inside all the mails, without the need to open.
So what do we need to know about this new visual email inbox? Here is an overview of all the posts that matter on the Gmail Grid view. Continue reading »
The brain is the most powerful instrument there is. Modern marketing is trying to catch up on how the mind works luckily we can now understand a bit more on how to make the most out of mental momentum.
Expressions like “the first step is the hardest” or “In for a penny, in for a pound” become popular sayings for a reason. They are known to be true and more interestingly, describe a state of mind. Continue reading »
Jordie van Rijn will be one of the keynote speakers at the Email Expo in Frankfurt on 13th May 2014. The largest european email marketing conference and exhibition of its kind. It is looking to be a spectacular event.
I am excited to be a part of the Email Expo and will be presenting a keynote session. Continue reading »
Airbnb has been storming the fortress of travel. Matching individual travellers with spare bedrooms and apartments for rent, they might be the embodiment of market disruption and certainly the hottest travel brand in town.
I talked with George DiGuido, while he was head of Email Marketing at the global HQ of Airbnb. Today he is heading up Email Strategy at About.com. Continue reading »
A lot has been written about persuading consumers to click and buy. But what are the differences in B2B email marketing and what does a strong B2B email campaign make?
Especially when tapping into the strengths of B2B email marketing to promote your products and services, it is important to strike the right chord.
Last year Vodafone Netherlands started with a new email marketing prospecting program. Growing their customer base is a real challenge, seeing the mobile phone market is shrinking.
Immediately after launching the email program, they started with Marketing Performance Improvement.
Vodafone is also using some innovative list-growth techniques, which are certainly paying off. Continue reading »
“When is the best time to send your email newsletter?”, that question seems to keep people busy. That it is totally understandable, because send time does affect conversions and after crafting your email, you do have to schedule it.
Let’s look at the best time to send from a different angle. What if the best time to send a Continue reading »
In the quickly-evolving world a lot has changed in the way brands and consumers communicate. Email marketing is known to be a trusted and versatile marketing channel.
What will 2014 hold for marketers that use the email channel? We can already spot the trends that hold the key to the future of email marketing. Here is my yearly roundup of all the trends and predictions for email marketing in 2014. Continue reading »