Take a step back. A critical look at your email marketing program can be very fruitful. Just like a car, it needs to be checked every once in a while. Fine-tuned, new oil, that headlight fixed. Most senior email marketers know this.
But when do you know it is time to do that checkup? Here are 5 telltale signs that you seriously need an email marketing audit. Continue reading »
Hou je je bezig met e-mail marketing? Dan kun je waarschijnlijk een hoop leren van mijn aankomende boek: E-mail marketing in 60 minuten.
Denk aan het beste blog dat je ooit las. Wat was er zo goed aan? Leerde je er iets van, verraste het je, was het interessant? Of was het toch iets anders dat het speciaal maakte?
Ik ben door uitgeverij Haystack en Frankwatching gevraagd een boek te schrijven over e-mail marketing, hij komt uit als ebook en fysiek. En dat wordt erg interessant…. Continue reading »
When a well-crafted email arrives in your inbox, it grabs your attention and without any effort you know if you want to act on it or not. It is like the ideal Skipping stone.
These emails might look as if they are made in a minute. That’s how natural they seem. Yes, Achieving a balanced, clear and persuasive message takes some extra work on the marketers side, but it is worth it, for the result is a more effective email.
Mother’s Day is the perfect excuse to do something special for your e-mail subscribers. Just because you love them, and their moms, wives and girlfriends. But mother’s day also represents one of the biggest revenue opportunities.
Not a bad idea to combine the two and craft a compelling e-mail program this Mother’s Day. Here are a few e-mail marketing strategies and tips to Make Mom proud. Continue reading »
It is your birthday! Or maybe it isn’t…. Doesn’t really matter, because birthday emails are a marketers best friend. Find out why in this Birthday Email whitepaper, once you sign up for our newsletter.
Includes lots of examples of actual real life birthday emails. What makes them good or bad. And tips for the active marketer.
Continue reading »
How engaged are your customers with your brand? This seemingly simple question has puzzled email marketers for some time.
Most marketers have customer engagement listed as one of their top priorities. Engagement might even be the core of their email marketing strategy. But at the same time there is never been a clear definition of what email engagement actually is. Let alone what the most profitable way is to increase it. Continue reading »
Create something memorable and it can provide inspiration to others. Here are ten fantastic email marketing quotes, overheard at the MPEIS email marketing conference recently.
Maybe you could even even get some inspiration for your own digital marketing efforts. Read, share and tell me what you think.
Mobile email is on the rise, as more and more people own a smartphone or a mobile device like a tablet.
We compiled all (useful) available statistics and compiled the ultimate mobile email stats overview with insight into the current state of mobile email usage.
These numbers will keep on changing, almost every day. So I will be updating them, feel free to share these stats with everyone. Continue reading »